Application Of Display In Sales

< p > < strong > 1, < a href= "http://www.91se91.com/news/index_c.asp > > terminal display < /a > purpose < /strong > /p >

< p > first, from the point of view of publicity, many shops, because of lack of funds or regional restrictions, are difficult to carry out large-scale advertising investment, and use air to form sales force. Therefore, low-cost terminal display becomes a good and best choice, because for enterprises, the product itself is the best advertising carrier, and the display effect of product display can play an advertising role to increase consumers' goodwill and reputation for products.

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< p > secondly, from the perspective of < a href= "http://www.91se91.com/news/index_c.asp" > Sales < /a >, through effective product display, we can attract consumers' eyes to a great extent, increase consumer's attention to products and understand the opportunities of products, drive consumers' desire to buy, stimulate consumers' purchase, bring faster sales speed and more customers to customers, and promote sales of products in the market.

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< p > furthermore, from the point of view of competitors, effective product display can make the consumers of competitive brands consume the vacillation, reduce the sales of competing products, and attract potential and new consumers at the same time.

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< p > < strong > two, terminal display < a href= "http://www.91se91.com/news/index_c.asp" > principle < /a > /strong > /p >

< p > first, the successful terminal display should follow the principle that the display time of products can be seen, taken and bought by consumers. This is the first and most important principle for display of terminal products.

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< p > secondly, the product display should emphasize the integrity, consistency and standardization in the effect. (specifically, the product display should be centrally placed, the same series of products should be vertically displayed, the product level of different series is arranged side by side) and the principle of permanence is that the consumer can see the same display and see for a long time at any terminal and strengthen the memory of consumers.

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< p > Third, product display should be close to the opponent and have stronger effect than the competitor, so that consumers can have the advantage and comparability in comparison.

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< p > Fourth, product display should be kept clean and tidy, and avoid the psychological bad feeling caused by dust and dirty things.

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< p > < strong > three, matters needing attention in terminal display < /strong > < /p >

< p > three problems that need to be avoided: < /p >

< p > 1, misunderstand the items of product display.

In the market environment, the implementation of display activities under the pressure of sales does not fully understand the true meaning of product display, and the product display is only understood as terminal pressure, and means of stimulating sales; < /p >

< p > 2, lack of effective maintenance.

After signing the product exhibition agreement with many terminal businesses, the salesmen do not have follow-up maintenance services. There is a lack of communication and cooperation between the enterprises, distributors and terminal operators. The display of products is in a state of poor beginning and orderly mess, so that the display effect is greatly reduced; < /p >

< p > 3, lack of perfect and applicable mechanism for checking and assessing display activities.

That is, it does not play an objective guiding, improving, supervising, rewarding and punishing the personnel involved in display activities and participation in exhibition activities. < /p >