Analysis Of The Management Of Underwear Store Inventory

First, we must establish a brand bra in the center of this store. As an accessory brand, there is no standard to talk about the number of stocks. Secondly, let the shopping guide staff have a deep understanding of the brand products, so that when shopping guidance is conducted, the guidance can only be guided according to the storehouse inventory and the suitability of customers. Only when they are familiar with the reasonable sales skills and procedures can they be able to rationalize replenishment and inventory.

　　 Factors related to rationalization of inventory:

1, the number of styles determined by the size of the hanging side.

Generally speaking, if a brand is too small, there are too few styles to choose from. If so, the sales volume of a single brand will be reduced. If the hanging plate is too small, it seems that the brand is not enough, at least not to give people the feeling of brand.

　　 2, the rationalization of the pattern ratio! How many A cups, how many B cups, how many C cups, how many D cups, how many E cups, the ratio of the cup and soft cup, the proportion of the regular sales and the image, etc.)

Rationalization of the product mix can meet the needs of all kinds of women as much as possible, so that no matter what chest type women can be in this store.

Buy your own bra. Here we should pay attention to some special items (image or large size code). Maybe she is not the main money, maybe not many customers, but this part of the style makes your store look different from other stores, that is, this part of the style improves the brand. Moreover, if the rationalization ratio can not be less than 35 at least, the 35 items should not be lower than the 6 cabinet if they want to hang out the image. So if any shop is less than four to six cabinets, it should not be done at all.

　　 3, the size of the passenger flow and the rate of entering the shop.

The number of customers reflects whether the location of the store is prosperous or not, and the rate of entering the shop reflects whether the decoration and product combination of the storefront are attractive enough. If the passenger flow rate and the entry rate are high, there is a foundation for making high performance and large inventory.

　　 4, the turnover rate.

The turnover rate can reflect the content of the two faces: A customers and customers in the region. brand If the location is consistent, if not, then that although this lot is a good location, it does not represent a category of brand positioning. B is related to the shopping guide skills of storefront guides, and the excellent salesperson turnover rate is definitely higher than that of ordinary shopping guide. On the basis of the same passenger flow, the turnover rate is high, and the sales performance is naturally high. The proportion of natural inventory is correspondingly more, that is normal.

　　 5. Selling skills Is the sales process correct?

The sales skill and sales process are correct, and the shopping guide level of the entire store naturally rises. What kind of result can you understand naturally?

　　 6. replenishment cycle Is the replenishment method reasonable?

The replenishment cycle should be determined according to the actual sales situation of its stores and the stock situation of the brand agents. Therefore, it is necessary to have a clear understanding of their sales, especially to understand their inventory, and to communicate with the brand supervisor regularly.