Nike Challenges Adidas To Sign Many Superstars

< p > according to a new ranking report released by Sports Marketing Research Institute Repucom on Wednesday, six of the ten most famous football stars in the world were recruited into the Nike camp, Adidas only signed three, and another one belonged to a relatively small brand, Puma (Puma).

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P Portugal Portuguese star C Lo tops the list in the Repucom rankings. About 84% of the world's respondents said they knew the name of the real shooter.

The Nike brand spokesperson helped sell more than 1 million jerseys in 2013.

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Messi, the second ranked Argentina star, is the spokesman for Adidas. According to Repucom data, about 76% of the respondents in the world know Messi's name, and Messi's performance in Barcelona this season has made Messi's commercial appeal slightly discounted.

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In January this year, the personal appeal of C Luo, who crowned World Footballer of the year, was helped by his p account. He now has 26 million followers on Twitter, while Messi has only 2 million followers.

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< p > C Luo's commercial appeal is not limited to his wearing a Jersey, he and his model girlfriend Irina Shayk naked photo taken on the cover of the latest issue of the Spanish version of "Vogue" magazine.

However, because Adidas sponsored C real Club Madrid, it will benefit from C's appeal.

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< p > "although the commercial appeal of the players is mainly related to the performance on the pitch, it also involves a series of variables.

"One week after a week is related to the performance inside and outside the stadium," said Smith, founder of Repucom Paul Smith.

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< p > "athletes like C Luo have some unique elements. If you can pack and sell them, you will not mind him."

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What P wants to do is to launch Nike C and his girlfriend's leading commercials. A group of boys play soccer in a community park. Finally, in a huge stadium, they fight against their soccer heroes and score a penalty. In addition to C Luo, the star cast includes the top ten market players of England, such as Rooney and Brazil's Repucom.

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< p > the plot of Adidas's new advertising film launched on Saturday is German player Schweinsteiger, Uruguay striker Suarez and Brazil player Alves and other opponents in Messi's dream.

But neither of the three players was able to make the list of the top ten players in the Repucom market.

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The Adidas brand, which has long been leading in the equipment market such as sneakers, jerseys and soccer, is facing severe challenges from Nike. The latter is the world's largest sporting goods brand, and has been involved in soccer for 20 years in a big way.

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< p > although Adidas has been the official supplier of the World Cup since 1970, the sponsorship contract with the world cup has been extended to 2030. Nike has provided 10 equipment for the 32 teams in the finals, including the host and Brazil.

This is the first time that Nike's team in the world cup has reached two digits.

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Less than P Adidas sponsored nine teams, including defending champion Spain, and Argentina and Germany.

Adidas expects its sales of soccer products to reach a record 2 billion euros ($2 billion 700 million) this year, still surpassing Nike's sales of similar products of about $2 billion.

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< p > "football is our company's DNA.

We want to make it clear to the world that we are the eldest in the field of football products, "Herbert Hainer, executive director of Adidas, told reporters last week. He added that during the world cup," a href= "http://www.91se91.com/news/index_c.asp" Adidas "Adidas" sold football will be more than four years ago in the World Cup in South Africa, and the number of shirts sold is roughly the same.

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< p > < a href= "http://www.91se91.com/news/index_c.asp > > Nike < /a > think that its a href=" http://www.91se91.com/news/index_c.asp "> football shoes < /a > sales volume has exceeded Adidas, including in the latter's hometown Germany.

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< p > although Adidas is the official sponsor of the German team, many players of the team are wearing Nike shoes. In Germany's match against Poland this month, 9 German starters wore Nike shoes.

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At the same time, Puma used small flowers to attract attention. They persuaded Italy striker Balotelli, German player Roy and Spanish player Fabregas to wear a pink and another blue sneaker in the world cup, and named the product "Tricks". P

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< p > "frankly speaking, when I first saw Tricks sneakers, I think Puma people were crazy.

When I realized he wasn't crazy, I was very excited, "Balotelli said.

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< p > "this is the reason why I choose Puma brand. They dare to be different. Everyone knows that I am."

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