Smart Home Product Promotion Channels Need To Be Excavated

< p > with the continuous progress of science and technology, the continuous improvement of human demands for quality of life and the continuous popularization of smart phones nowadays, the development of < a href= "http://www.91se91.com" > smart home product < /a > has changed from the conceptual stage to the insignificant and inextricably linked with the public.

According to the relevant data, our country has more than 100 million potential smart home customers. By 2015, the output value of smart home will reach 124 billion yuan, and it is expected to reach 2 trillion yuan in 2020.

Huge market has also made many Internet giants smell business opportunities. Google has bought the smart home service provider Nest, Baidu's high-profile smart home enterprise, Hai Mou technology, and millet and 360 have released intelligent routers.

All kinds of giants have to concentrate their attention on the industry that may subvert our daily life in the future. For ordinary consumers, besides paying attention to the technology content and application level of smart home products, of course, they are also very concerned about a very important factor, that is, the price.

The price is not bad, "tyrant" can afford to play is the impression of most consumers on smart home, consumer acceptance is generally low.

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< p > on the current market promotion mode of smart home market, let's take a look at the channels of "initial electric shock" between smart home and ordinary consumers. < /p >

< p > < strong > the main marketing channels of smart home products are: < /strong > < /p >.

< p > 1, crowd raising website: intelligent hardware products are publicly available on the crowd raising website. The same is true for smart home products. There are Kickstarter in foreign countries, such as public financing network, roll call time and dream net, etc. China's crowd raising network is more like a platform for pre-sale products and services, to a certain extent, it can help businesses to try the test water, but after all, the website does not have the consummation of the electronic commerce website in the after-sale link, and the public financing time is too long, and the product supply chain is incomplete. Therefore, it is still a minority group to play the public network in the country.

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< p > 2, electronic commerce website: as a high-tech product, there are not many electric business websites that are able to achieve complete categories, pparent prices, and complete and complete information of enterprises in China. It is understood that China Silicon Valley online is a large-scale trading platform focused on Internet of things products. Smart home as an important part of smart life, gives consumers more choices in single products, and gets rid of many traditional models of a href= "http://www.91se91.com/news/index_f.asp" > producer < /a > directly showing the complete set of smart home system.

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< p > 3, government cooperation: in China, the construction of smart city has gone through 4 years. Every city's government is actively exploring its own mode, but it is changing all the time. The construction of smart city always has to focus on "people oriented" and "practical". Therefore, smart home manufacturers are also actively seeking cooperation with the government, accelerating the pace of smart home entering the family with the help of the government's resource advantages.

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< p > 4, real estate developers: suitable for real estate developers to develop some high-end or real estate or office buildings, hotels group procurement.

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< p > 5, decoration company: at present, many decoration companies are aware of the importance of mastering some information technology. It is certain that home design can integrate smart home system. This kind of promotion channel is more acceptable to the public, but it is inevitable that consumers may have to bear a relatively higher cost.

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< p > 6, integrator of security system: the integrator of security system has a natural advantage in sales, but there is still a lot of talent at the moment, so it seems that there is a process for a security company that has been accustomed to at least 10000 or more.

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< p > 7, related products agents: similar to three meter copy, generic cabling, intelligent lighting system, home theater, information appliance, kitchen and bathroom manufacturers, the sale of smart home products is a real sales channel, and may even differentiate professional smart home vendors.

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< p > 8, smart home Consultant: there are not many such consultants, but in the future, it may become a new business. Besides selling smart products, it will pay more attention to the harmonious design of the environment.

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< p > the continuous development of Internet of things technology, < a href= "http://www.91se91.com" > smart home "/a", products change our way of life is just around the corner. For ordinary consumers, the real application is no longer out of reach. Although the above examples promote the diversity of channels, for some Internet giants, there should be more innovative ways to guide consumers to truly focus on the development of smart home, and feel free to pack their bags for a more intelligent life.

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