AOKANG International To Spend Tens Of Millions Of "Please Teach" Endorsement

< p > comprehensive news < < a href= > http://www.91se91.com/news/index_h.asp > > professor /a >, fans screaming.

Recently, AOKANG international has invested tens of millions of invites Kim Su Hyon, the star actor, as the brand spokesperson.

In the context of the company's intention to raise 400 million yuan and the net profit of less than 300 million yuan last year, AOKANG International's move sparked market concern.

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< p > < strong > > a href= "http://www.91se91.com/news/index_x.asp" > AOKANG international < /a > spend tens of millions of < /strong > /p >

< p > < strong > please "all professors" endorsement < /strong > < /p >.

< p > recently, AOKANG International announced that the company intends to carry out 30 million private shares, raising the total amount of 400 million yuan (including issuance fees), and raising funds will be used for the construction of the International Pavilion.

Since then, Kim Su Hyon, the hero of "stars from you", has attended the ribbon cutting ceremony of AOKANG International Pavilion.

And not long ago, AOKANG international signed Kim Su Hyon as the brand spokesperson at the price of ten million yuan.

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< p >, however, compared with the 270 million yuan net profit realized by AOKANG international 2013, the company spent tens of millions of dollars to sign "professors".

Investors are concerned about how much such a big investment can bring to the company's performance, which is hard to judge at present.

In addition, there are also concerns of the market, the rapid update of Korean star, almost a new drama to update a group of stars, so whether the huge cost of AOKANG international payment is really worth it is still open to question.

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< p > from AOKANG international in recent years, please endorse < a href= "http://www.91se91.com/news/index_c.asp" > Star < /a >. Han Lei, Felix Wong, Michele Lee, Liu Xiang and so on have endorsed the company.

The company's share price only showed its performance at the early stage of the listing, rising to a maximum of 28.60 yuan / share, followed by a decline in share prices, and this year, the stock price ranges from 13 to 16 yuan.

However, judging from the company's performance, since 2013 half year report, the company's performance continued downhill, the company's net profit has not been able to go out of the downward trend compared with the same period.

In the first quarter of this year and the full year of 2013, AOKANG International's net profit fell 20% and 46% respectively over the same period last year.

In addition, the stock price of the company has been declining for nearly two days. Yesterday, the stock market closed down and reported 13.59 yuan / share.

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< p > < strong > securities companies optimistic about company performance < /strong > < /p >

< p > < strong > is expected to meet the recovery growth < /strong > < /p >

< p > although the stock price and current performance are not strong, but for AOKANG International's fixed growth and its experience terminal, many brokerages have paid much attention to it.

The Research Report of China Merchants Securities believes that under the background of weak market, active adjustment and positive pformation will take place. Although these measures contribute to the performance of the company in the short term or relatively limited, it will help the company consolidate and enhance its long-term competitiveness.

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< p > China Merchants Securities pointed out that since the fourth quarter of 2012, the industry's terminal retail environment has been sluggish, the company's major channel adjustment (shift to direct business + closing shop), cost rate pressure and other factors significantly drag on performance.

Terminal retail pressure is still relatively high in the first half of this year, and some of the franchisees will still be pferred to the battalion. The overall performance in the first half of 2014 is expected to remain poor.

But the positive pformation of the company will help to consolidate long-term competitiveness. The current valuation advantage is not obvious, but it does not rule out that there will be a phased opportunity if there is a resumption of performance in the second half of the year, and the price will also show some flexibility with the O2O theme at some time.

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< p > The Research Report of Shenyin Wanguo believes that the construction of AOKANG International Pavilion is expected to enhance the brand image of the company, expand the linkage effect of "a href=" http://www.91se91.com/news/index_x.asp "brand" /a ", and facilitate the development of the more value-added shopping form with O2O consumption mode and advanced customization service, so as to achieve the long-term strategic thinking of the retail service operators based on the Internet thinking.

At present, terminal consumption is relatively low, but considering the low base factor, it is expected that the company's performance will gradually resume growth.

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