The Blind Spot In The Tide Of Online Shopping Should Strengthen The Supervision Of Online Shopping

< p > with the rapid progress of the information age, China's online shopping has developed from the original "new things" into the whole society to participate in and adopt the advanced information technology transaction mode, which is favored by many consumers, especially young people. Some people say that online shopping is the fourth revolution after the circulation of "a href=" http://www.91se91.com/news/index_s.asp "> department store" /a "stores, supermarkets and chain stores. According to statistics, as of December 2013, the scale of online retail transactions in China reached 18851 billion yuan, an increase of 42.8% over the same period, and 312 million of online shopping users, an increase of 26.3% over the same period last year. < /p >
< p > however, because of the virtual, hidden and complex characteristics of the network sales mode, many illegal businesses are selling fraudulent acts through the network and selling fake and shoddy products. There are many such shops in Beijing. < /p >
< p > Muxiyuan and Dahongmen in Beijing, there are many "a target=" _blank "href=" http://www.91se91.com/ > clothing < /a > a target= "_blank" href= "_blank" > shoes > hat wholesale and retail market, and there are also many small workshops for making and processing garments. Some small workshops also do the "change" business. The so-called "change the standard" is to replace the clothes < a > trademark < /a >, that is to say, these small workshops will remove some of the original clothing trademarks purchased by some wholesalers or shop owners from the wholesale clothing market in Dahongmen and Muxiyuan, and replace them with the trademarks or brand names of their own companies. It is understood that some shop owners in this area do not have their own garment processing plants, nor have they worked with people, but they are selling their own brand clothes. Many of them come from the wholesale clothing market in Dahongmen or Muxiyuan. The online sale of eighty or ninety yuan and 100 yuan of clothing is bought in the wholesale market at twenty or thirty yuan. Some people describe such a garment as "paper clothing". It looks beautiful and has poor quality. It can no longer be worn after one or two times. < /p >
Fraud in P > online shopping includes many problems, such as false propaganda, fake and inferior commodities, and consumer rights protection. Because online shopping is not like physical store shopping, buyers and sellers are "hand in hand, single handed delivery", but "indirect transaction", lack of strong evidence to support and clear the main body of illegal behavior, causing the regulatory authorities to investigate responsibility and deal with difficulties. All along, online shopping has become a regulatory blind spot, and consumers' legitimate rights and interests have been repeatedly violated. Data show that in online shopping, more than half of people have encountered the situation that goods and pictures do not match, and 1/5 people have bought fake and defective items. < /p >
< p > in March 15th of this year, SAIC implemented the "network transaction management measures", which is the highest level of regulation of network transactions so far. Although the management method has standardized the operation behavior of network operators, it is not the authority and restriction of the administrative departments. Our country has not yet issued a law to regulate online shopping, which is very inconsistent with the fact that the number of netizens is over 600 million, the number of mobile phone users is over 500 million, and the annual growth rate of online shopping is 80%. This is also one of the reasons why China's online shopping supervision is not effective in recent years. It is understood that China's "e-commerce law" is being drafted. But even if there are laws and regulations, without strong enforcement power, laws and regulations will become an armchair strategist. In particular, the characteristics of digitalization and virtualization of network transactions are different from traditional transactions. It is challenging for management departments, both from law enforcement procedures, such as investigation and evidence collection, or from the level of law enforcement personnel (i.e., network knowledge). < /p >
< p > online shopping should not be a regulatory blind spot. The government is duty bound to strengthen supervision over online shopping. It is believed that with the establishment and improvement of the legal system of network transaction management and the gradual increase of law enforcement, China's online shopping environment will gradually be purified and the market will develop healthily and orderly. < /p >