26 Clothing Brands Gather Around Zhu'S Fangyuan Factory.

P can't buy clothes and try to buy clothes. It's too expensive for shopping malls to buy clothes. How can we get the best of both worlds? A garment enterprise in Baoxing new district creates a new model of factory store alliance, attracting 26 enterprises inside and outside the city to gather together and selling clothes at a very low factory price.

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The discount rate of < p > < strong > a href= "http://sjfzxm.com/news/index_f.asp" > some garments < /a > is as low as 93% off and 92% off < /strong > /p >

< p > yesterday morning, the shops in the Zhujiang New District square factory were crowded, and an ordinary spring and summer clothing festival attracted a large number of citizens.

The reporter saw in the shop that more than 4000 square meters of factory shops decorated beautifully, the environment is comfortable, and placed in the same big shopping malls.

The price of clothing in the store is far lower than that in the shopping mall, and some clothing even has an ultra-low discount of 93% off or 92% off, which is even cheaper than the price of online shopping.

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< p > "a new dress priced at 1000 yuan in a big shopping mall can only cost about 400 yuan in our flagship store in Taobao mall, and only 300 yuan in the factory store.

Some stocks are broken, and the price may be lower. "

Jin Yongxing, head of Fangyuan marketing department, said that the price of factory shops is so low because it eliminates many links such as intermediary dealers and shopping malls.

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"P > < strong > the famous clothing brands of Hangzhou also come to the robe River to join < /strong > /p >

< p > for enterprises, the factory store mode digested a large number of backlog stocks, effectively turnover enterprise funds, revitalize inventory and reduce costs.

Since November last year, Zhu Yuan has also cooperated with 5 garment enterprises to form a factory store alliance.

Up to now, the factory store alliance has reached 26 cooperation brands.

These joined brands include not only Shaoxing local brands such as bun Lun children's wear, Orlando's men's wear, but also Tai Zi Long and Mogao's famous brands from Hangzhou.

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< p > "the mode of Shaoxing's Fangyuan factory store alliance has already been quite mature. This is the successful marketing mode here."

Dai Chengfeng, marketing strategist of Zhejiang Tazi dragon clothing Limited by Share Ltd, said that the mode of "Tuo Tuan" cooperation, sharing resources and business sites between the two sides, solved the thorny inventory problems of enterprises, and more and more brands joined to enrich the types of factory store brands, attracting more tourists to gather.

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< p > < strong > a brand has been sold for 5 months in factory shop < /strong > /p >

< p > a href= "http://sjfzxm.com/news/index_s.asp" > Sales < /a > more than a provincial agent year total < /p >

< p > Dai Chengfeng said that before their products were to be sold to Shaoxing, even if they opened their own outlets, they would have to pay a lot of costs, such as rent, water and electricity, labor costs, and so on.

The factory store alliance has effectively solved this problem. My product can be sold in his factory store, and his products can also be sold in my factory store.

If both sales are flat at last, the cost will be offset against each other, so there is no need to pay a cent to the other side.

Dai Chengfeng told reporters.

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< p > because of this, the scale of the factory store alliance is bigger and bigger, and sales are rising steadily.

According to statistics, this year, the sales volume of Fangyuan brand in the factory store has reached 30 million yuan, which is higher than the turnover of a provincial agent for one year, far exceeding the sales performance of e-commerce platform.

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< p > "factory store alliance mode has made the enterprises taste the sweetness, and also let the ordinary people get cheap clothes and get tangible benefits."

Zhu Yuan Fang responsible person told reporters.

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Jin Yongxing, director of marketing department of P, said that now their daily average traffic volume has exceeded 2000 passengers. Their marketing mode has also attracted the attention of some local shopping malls in Shaoxing. The heads of some shopping malls in the city have also visited factory shops.

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< p > does the factory alliance store mode really pose a threat to the local shopping malls? This morning, the reporter interviewed a general manager of a shopping mall in the city, who believed that the functional orientation between the two was different. The location of the shopping mall was fashionable, and the costumes were mostly new products in season.

And factory stores are mainly clothing stocks, the two sides of the target customers are different, it is hard to say how much impact it will have.

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