The Performance Of Old Buddha'S Department Stores Is Dismal. The Popularity Of Xidan Business Circle Is Polarized.

< p > compared with other shopping malls in the commercial circle, Lord Buddha looked quiet.

When the largest department store in France met the century old Xidan business district and did not wipe out too many sparks, many people in the industry remembered the old Buddha's Wangfujing shop, which closed 15 years ago.

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< p > < strong > the same business circle, the popularity is less than /strong > /p >

< p > < strong > price is significantly higher than peripheral < /strong > < /p >.

< p > "3 place, row number."

Xiao Wang took the odd number and turned to his friend and said, "there are 10 tables ahead! We have to wait 1 hours."

At 6 p.m. in front of a Yunnan restaurant on the 5 floor of Lord's department store, the doorman almost sat down from the shop door to the elevator.

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< p > although in the same building, the popularity of downstairs shopping area is obviously inferior to that of the dining area.

Look at the style of the clothes, feel the material, and then open the price tag. "2299 yuan" frightens the first time to come back to the old lord's department store Xiao Wang immediately put the clothes back to the original place.

"Expensive, T-shirts are catching up with the price of small appliances."

This is somewhat different from the price level of the surrounding shopping malls.

"Our clothes are basically over 500 yuan, which is much cheaper than the old Buddha."

Said the shop assistant, who was on the street from the old Buddha.

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< p > Wang, who has just turned 20 this year, knows nothing about the name of Lord Buddha.

In 1998, after 1 years of painstaking business and closing down, she didn't go to primary school.

Last September, 15 years away from the capital, the largest French department store moved to Wangfujing from two to Beijing, and moved the store from Xidan to the city.

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< p > although Xidan is a land of gold and silver, the department store is located at the edge of business circle.

Standing on a street bridge next to the old Buddha's department store, looking south, the streets are thinning from south to north.

The intersection between Xidan North Street and Ling hutong is less than 1/3 of Xidan intersection.

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< p > less people, directly reflected in business.

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< p > "our sales volume is only 3000 yuan today, and that's over fifteen thousand."

According to the salesperson of Chocoolate fashion shop, although their store is smaller, in the last two months, even the weekend sales volume is only four thousand or five thousand yuan, which is not as good as the average daily sales of Jun Tai Department Store from Monday to Friday. "Jun Tai Department store sales can even reach seventy thousand or eighty thousand yuan on weekends."

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< p > < strong > < a href= > http://www.91se91.com/news/index_c.asp > > Paris > /a > difference of head office > /strong > /p >

< p > < strong > two or three line brand has no advantage < /strong > < /p >

< p > "taste fashion, like Paris."

In the Xidan subway station, the 8 white words on the billboard of the old Buddha's department store are very eye-catching.

Despite such advertisements, in the eyes of many shoppers, there is still a big difference between Beijing stores and Paris stores.

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< p > "the price is much higher than that of other shops, which is much more than that of Paris."

At 10 in the evening, he would take the train home, and at the last minute, Wang Lei, who came to Beijing from Liaoning, visited the circle of Buddha.

A year ago, she had just been to Paris for her honeymoon.

"Here's a box of more than 700 yuan, and in Paris, Lord Buddha can buy two boxes."

Wang Lei said, while taking out the brand Dior skin care product that he just bought.

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< p > the price gap is also the worry of many people in the industry when Lord Buddha returned to Beijing.

According to the introduction, Chinese people go to Paris lafayai department stores to enjoy the duty-free price, the price of goods in the store is 12% cheaper than other stores.

However, because of the current high tax policy on luxury goods in China, the prices of Beijing stores will not be able to enjoy such concessions.

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< p > in addition to the price difference, Wang Lei also saw many brands in Paris department store in Beijing.

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< p > "Beijing stores mainly take the" light luxury "route, and there are no big brands such as Prada and LV in the store.

A staff member of the Department of Lafayette department introduces.

As early as 2011, it was revealed by the Department of general Lafayette department that the new brand of unfamiliar brand will account for the majority of the commodity brands sold in Xidan's Department of Lafayette department store, and many asian designer brands including Chinese designers are also in the sales range.

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< p > perhaps, such a a href= "http://www.91se91.com/news/index_c.asp" > brand layout < /a > is intentional.

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< p > earlier, the executive director of Paris's Department of general Lafayette (China) Limited told the media that the Department had its own style and personality.

The main difference between the company's official website and its competitors is that it provides consumers with many special, unique brands and product choices.

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< p > with this positioning, the Department of Lafayette department implements a buying system, that is, let experienced and discerning buyers choose goods first.

However, the implementation of the buying system seems to be a risky move. Some people in the industry think that it is still not convinced in the country, and others believe that this may become the Savior of the homogenization of saving the department store industry.

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< p > however, although the merchandise bought by the buyer is unique, it is saddened by the price of the consumer.

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< p > "Xidan old Buddha is mainly a two or three line brand abroad, and there is no competitive advantage in price."

Lai Yang, Secretary General of the Beijing Business Economics Association, said that compared with the Paris head office, there are not many top brands in Xidan's old Buddha's shop.

With the increasing convenience of outbound shopping, consumers have already felt the difference between these two or three line brands at home and abroad.

"Even if the brand of Paris's old Buddha is copied, there is no advantage in price."

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > department store < /a > pformation experience < /strong > /p >

< p > < strong > French style is still less than < /strong > < /p >.

< p > before the opening of Lord Buddha's office in Xidan, Thierry Vanier, director of the Department of international affairs of department store, said two feelings of "going to Beijing": "the market conditions at that time were not mature enough, and now China's economy has undergone tremendous changes."

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What changes have taken place in < p > 15? Lord Buddha probably answered half the answer.

For the department store industry, the biggest problem is no longer the consumption power of customers, but how to attract consumers who can stay online and shop online.

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< p > "most customers first come to dinner, watch a movie, and then go shopping."

Xiao Zhang, who works in a western restaurant in Xidan's Joy City, said.

He has been in the north for 10 years and worked in Xidan for 6 years. Little Zhang Yufa feels that the number of customers who make shopping as the primary goal in recent years is becoming less and less.

She said that before customers came to Xidan to buy clothes and go tired, they could eat at random, but now most of them are friends gathering for dinner.

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It is one of the reasons why the old Buddha was cold because he failed to cater for this change in P.

Although it is French "ocean Lord", it is hard to smell her unique French taste.

Yunnan food, Taiwan food, American pizza...

Even in the most popular restaurants in the Department of Lafayette department store, it is difficult to find a trace of French cuisine.

It was hard to find a restaurant called "Xigong in Paris" on the 4 floor. The waiter said, "90% of the shop is Vietnamese food, only a few French dishes."

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< p > "old Buddha's department store is mainly a traditional department store. Although it is from France, it does not give customers a good experience of French culture."

Lai Yang said.

The Internet business has changed the way people live. Consumers go to department stores to pursue pure experience.

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< p > the earlier "Beijing 12th Five-Year" commercial service industry development plan shows that Xidan will be built as a modern symbol commercial center of "leading the way of city life".

"The trend of Xidan business circle in the future is to focus on the experience of young fashion, and the contents of catering, leisure, cultural and entertainment will increase substantially. Although traditional department stores will have a certain proportion, they will gradually decrease."

Lai Yang said.

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