Five Steps To Improve Sales Performance

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Market Research > /a > and analysis < /strong > /p >
< p > planning personnel should first clarify whether the purpose of the activity is to deal with inventory or increase sales volume, or to crack down on competitors or enhance customer awareness and reputation for stores. The purpose is clear. Therefore, we must investigate the market before making a sales promotion plan, so that employees can see the newspaper ads, outdoor banners and activity pages of local competitors. We also need to know the competitors' commodity prices, commodity varieties, forms of preferential activities, and customers' reflection, and find out their advantages through analysis and comparison. At the same time, we should grasp the contents, time and way of competitors' activities at the first time as reference for analysis. After the promotions of competitors, we should also pay attention to collecting the feedback effect of their promotional activities, and grasp what kind of promotion methods the customers like best, and what kinds of activities and activities are most interested. Collate the collected data, then contact the manufacturer to determine the promotional resources and support that can be provided. Then, the pharmacy planning department, the operation Department and the purchasing department will analyze the market through these data, confirm the theme and the form of activity, and draw up a general plan. < /p >
< p > < strong > formulation plan and task division < /strong > < /p >
A href= "http://www.91se91.com/news/index_c.asp" > activity theme < /a > once it has been determined, it is necessary to formulate sales promotion plan and carry out tasks in time: the procurement department should prepare the main activities and the cooperation negotiations with the manufacturers; the logistics department should plan ahead to ensure adequate and timely distribution of goods during the activities; the planning department should determine the contents, sizes and quantities of the materials needed for the activities, such as banners, posters, single pages, exhibition frames and so on; the operation department should organize and issue the implementation steps and specific requirements, and at the same time be responsible for coordination and relationship maintenance with the local urban management, industry and commerce departments; and the finance department should cooperate with all departments to do well in the budget and control of the expenses. < p > < < /p >
< p > in this link, the division of labor must be fixed and fixed. < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > shop promotion > /a > activity training < /strong > /p >
< p > employees are the most important factor in the implementation of promotional activities, and stores are the main position of promotional activities. Therefore, we must carry out training for all stores before the event, requiring all employees to know the form and operation steps well, and apply sales techniques to stimulate customer consumption. At the same time, different positions should be trained according to the characteristics of their posts. Store manager is the specific manager of promotional activities. Therefore, store manager training is also an indispensable part. In training, small to breed price, display position, poster posting, personnel deployment, strategic measures and so on, should be comprehensive and training, so as to enhance the whole team's practical operation and coping ability. < /p >
< p > < strong > the specific implementation of activities < /strong > < /p >
At the beginning of P promotion activities, stores should place their banners or exhibition stands in the most prominent positions, and pay attention to visual impact. The scroll is the cheapest site promotion advertisement. It can be hung in the shops, doors, walls, roadside trunks, residential areas and so on. The poster, exhibition rack (or Yi Bao Bao) should be kept orderly and orderly, and the leaflets can be distributed and explained to the consumers by the staff at the entrance of the stores or passageways or roads with large traffic volume. < /p >
< p > store personnel carry out their own work according to the division of work. In the whole activity, we must strictly prohibit the phenomenon of confusion, confusion and crowding. Stores should have specialized personnel to manage the passageway and avoid the congestion and congestion caused by too many personnel. < /p >
< p > < strong > activity summary and evaluation < /strong > < /p >
< p > after the sales campaign is finished, we should make statistics on the cost and sales performance of the activity, analyze all kinds of data, compare the activity with the previous activities, evaluate the effect of this activity, and conclude the successful experience and failure lessons from the aspects of stimulation degree, promotion plan, promotion operation and so on. We should also pay attention to archiving the data for reference next time. < /p >