Management Skills Enable Clothing Stores To Succeed.

< p > < strong > 1. accurate < /strong > a href= "http://www.91se91.com/news/index_c.asp" > strong > market positioning < /strong > /a > strong > is the key factor for success.

< p > there are too many similar products today. How can consumers choose? What is the reason for consumers to buy? It depends on the effective positioning of enterprises.

Positioning is very important.

Without positioning, it would be like having no compass or compass to let ships sail around in the Pacific.

Positioning is the process of finding differentiation among enterprises, that is, what kind of business mode the enterprise should adopt after deciding the target market, where to choose and where to provide services, so as to show the greatest difference from other enterprises and enhance their brand image so as to gain a favorable competitive position.

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< p > < strong > 2. the successful < /strong > a href= "http://www.91se91.com/news/index_c.asp" > strong > site selection < /strong > /a > strong > is the first step towards success.

< p > site selection is very important.

The success of the clothing store is mainly due to the success of the site selection.

The location is king. In the big cities, the gold shops rent on the pedestrian street can be sold to millions. The geographical location has a crucial impact on the success of < a href= "http://www.91se91.com/news/index_c.asp" > clothing store < /a >.

The first element of the success of a traditional clothing store is location selection. For clothing stores, shop address selection determines the size of people's traffic and directly affects long-term business performance.

Generally speaking, the shop is very good for a row, the place where the peer is gathered is easy to gather, and the rent is always expensive in other places.

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< p > < strong > 3. store design and display should be generous, concise and easy. < /strong > < /p >

< p > store design is easy and easy to display. It can give customers a sense of pleasure.

The most taboo is to use the store as a warehouse and put all the goods out.

In order to make the customers feel that the goods are abundant, some shops can not get in, and if they can't get in, they simply will not go in.

Store display is concise and generous. The display allows customers to be clear at a glance, easy to choose, and the design of the passageway is fluent.

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< p > no matter channel design and clothing placement, it is necessary to give customers a very comfortable feeling so as to retain customers.

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< p > < strong > 4, the degree of specialization of shops < /strong > /p >

< p > not only for clothing brands, but also for clothing stores.

Luo Meng is a Western-style clothes seller. Every guest sells shirts. The king of nine sells the trousers. He is the one who sells jackets. When he thinks of what to buy, he thinks of what shop to go. This is the effect of specialization in the clothing market and clothing store.

Now we open shop not to pursue the big and the whole, but to pursue a kind of thing to achieve the ultimate goal, and then occupy the consumer's mind.

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