Interview With New Fashion Designers Liu Jie And Wu Qiang

Guest introduction: Wu Qiang, SCEAU brand designer and founder.

He graduated from Zhejiang Institute of Silk and Textiles in 01 and graduated from ESMOD Design College in Paris in 06. In the same year, he attended the Paris clothing exhibition.

Liu Jie, LIU2 brand designer and founder.

The personal design mark is inside: host: new time and old location, Sohu netizens!

Welcome to Sohu Shanghai interviewing room.

Fashion is always the key word in the city of Shanghai, so the guests we invited today are the local brand designers Liu Jie and Wu Qiang, who share the fashion view in the fashion designer's eyes, and greet the netizens.

Liu Jie: Hello, everyone.

Wu Qiang: Hello, everyone. I am Wu Qiang, the sceau brand designer. I am very glad to meet you in the interview room in Shanghai.

Host: first, ask Wu Qiang, you just mentioned that your brand is called sceau. It is a French word. What does it mean in French?

Wu Qiang: the word "sceau" is basically a seal in French, which is a mark of imprint and imprint.

Host: Why did you want to use this word at that time?

Wu Qiang: because as a designer, I always want my works to have their own design style. At that time, I choose this meaning, which is integrated into my personal design style and personal design mark in the series I designed.

Host: so your brand name is called Liu2, which is a Chinese Pinyin plus a Arabia number. Does this also have to pay attention to?

Liu Jie: literally, because my wife and I are both surnamed Liu. We both started the brand together, and we feel that this "Liu" has Eastern meaning. I think "Liu" is a very Eastern surname, because there was Liu Jia Dynasty in the Han Dynasty. I think so.

Host: do you have many oriental elements or oriental ideas in your costume design?

Liu Jie: Yes, I always insist that it may not be very Oriental on the surface, but I want to express what is inherent in the East.

Because oriental culture is very deep, there are many things that can represent east culture without a tiny bit.

Basically, I integrate the whole sense of the East, but the whole dress is, after all, a more Europeanized garment.

Host: we talk about Oriental Culture in clothing, such as fabric elements, like buttons, such as the use of these Oriental elements, but these things (now) have not let the world think this is very Chinese, and it is refreshing. How do you use Oriental elements to your generation?

Liu Jie: I feel that a lot of things can represent the East, just a manifestation of Oriental culture, not completely representing the East.

I feel that the clothes I make are from the inner things of Oriental culture, which is not expressed by specific things.

Wu Qiang: I agree with what he has just said. If we mention the Orient, we will think of the collar and the button of the cheongsam. This is actually something of comparison. In fact, the difference between the East and the west is the difference in ideology. The starting point is different. Just like the West has Shakespeare, China has its own Confucius. It may be the inheritance of more ideas of the inner essence, and how to embody the idea through the feeling of modern clothing. This is really the expression of the eastern artistic conception.

Liu Jie: and this direction is more international.

Host: just now, did Wu Qiang say this? Is it because you studied fashion in France, so you feel very deep and strong?

Wu Qiang: it can be said that there are reasons for this, but before learning, some fashion shows in China, the East China traditional things must be the elements of buckle, or Chinese silk, let people see the appearance or clothing expression, more are still taking the past, but a little improvement.

But in foreign countries, there is a strange phenomenon, often Western designers to use Oriental elements even more colorful, this reason is likely that this thing will give people a limited frame of thinking, do not want to break through it, but Western designers will use it, it will not know it will feel good, use this thing, such a combination of reactions will be very beautiful, domestic designers will think more, because there is a traditional nature.

Host: what kind of feelings and imprints do you learn from studying in France?

Wu Qiang: when I was in China, I could make an oil painting more. I thought it was very beautiful, but I would think more about whether people would accept it.

In foreign countries, clothes (clothes) will be extravagant, but not all of them are very small. They also fully dress the market as a whole. It completely integrates personal design concepts, design feelings and the style of design that I want to integrate into the design. Like domestic designers, they combine more garments with their own design styles. This is a deep feeling I have been studying abroad for over four years, making clothes as clothing and becoming a fashion with strong style.

Host: I think clothing is just like music. It is a very mysterious thing. It has creators' own feelings, and the recipients must feel that they must be integrated to achieve the same purpose.

Both of you are now doing your own brand, your own brand clothes. I know that Liu2 has advanced clothing customization.

Liu Jie: because my brand has just started. We don't have advanced customization. It's just because my brand has some clothes to make more consumers like my clothes and want them to wear, so people with special shapes can customize them.

Host: is this also providing further services?

Liu Jie: Yes.

I just want to express a feeling host: now, I generally like your brand. What kind of consumer group do you buy your brand?

Liu Jie: every time I ask this question, independent designers in China will answer this question. The consumer groups are unified, have certain cultural accomplishment, and have to earn a certain level of income.

Host: but I understand differently. I always feel that even if the income is in the same condition, it is possible to choose your brand, or is it possible to choose his brand?

Liu Jie: This is his life and working nature to distinguish his aesthetic vision. After all, there are still differences between designers.

Host: what are the highlights and characteristics of your design?

Liu Jie: I just want to get my clothes out of people, not too tired.

Because the city is very stressful, let everyone relax and have a rest. And I don't like the tight clothes on people. I think the clothes of the Oriental people should be natural and natural. They are the same as those of the Orientals. The Orientals are still more romantic.

Host: is there more leisure?

Liu Jie: Yes, there is leisure orientation in fashion.

I don't like to make some problems complicated or die. I just want to express a feeling.

Host: relatively straightforward, and you?

Do you have any traces of France?

Wu Qiang: actually beautiful things are common, some customers will choose Liu2 clothing, some customers will choose our sceau clothes, just like music, I play this concert to touch the audience's heart somewhere, will arouse his resonance, if so composing and audience will resonate, I make a dress expression, just what the customer can feel, this appearance is suitable for this type of people to wear, so that the heart wants to express things, just coincide, this dress is very beautiful, very suitable, I will buy it.

Liu Jie: some things are not necessarily concrete. There are many things that are abstracted to express.

Host: when I went to Shang street last time, I went shopping for a lot of shops. I began to think that some shops there were made for advanced customization. Do you provide advanced customization in your stores now?

Wu Qiang: I have it here.

Host: now in the city of Shanghai, can the concept of advanced customization be acceptable or highly acceptable?

Wu Qiang: maybe in China, the words of advanced customization should be classified at different levels. It may still be very different from foreign countries.

As far as my brand is concerned, I like to provide advanced customization, for example, customers want to go to a cocktail party, do not want to wear too much daily clothing, have their own requirements, have their own ideas, what kind of clothes do I want to wear to tell us, do some communication, I will provide some suggestions according to the customer's shape and temperament, and then communicate with customers, make a conception, draw a sketch, and then make some modifications, so as to provide customized services, advanced words are relative clothing, but compared with foreign countries, it is not the same thing, it is only tailored.

Host: according to China's national conditions, there are a lot of office women's income reaching this level, and the consumption ability has reached this level. They always want to dress differently than others, and have their own unique style. Is customization a good solution?

Wu Qiang: it should be said that now the clothing on the market is divided into S, M and L. This is only the standard size, but thousands of faces, maybe one thousand people have one thousand figures, my chest girth is suitable, but the waist is not suitable, like we provide tailored services, tailored to suit their clothes very much, so that many people will like it.

Host: and the most important thing is unique.

Wu Qiang: Yes.

Liu Jie: maybe different designers have different ideas. I still want to make my own brand into a brand on the market, that is, the brand of the public. I will not pursue advanced customization unless I launch another brand.

Host: but how fierce is the competition for a more popular category?

Liu Jie: it depends on the designer's ability.

Host: do you want to build your own brand designer in Shanghai?

Liu Jie: more and more.

Host: so will competition become more and more intense?

Liu Jie: Yes, and accepting designer brand consumers may have only a fixed part.

Wu Qiang: I don't quite agree with Liu Jie. We recall that ten years ago, customers like designer brands could hardly say that, but with the development of society, people's living standards increased and their incomes increased. Designers will have more and more brands, and this consumer group will be bigger and bigger.

Liu Jie: the existence of designer brand depends on the market, like I think, ten years ago, designer brand no longer exist, I know the designer brand in Shanghai only three or four years ago, that is, there are such groups in.

Wu Qiang: if there is no consumer, the clothes made by our designers can only hang out and look after the clothing sales.

Host: Although we say that China's fashion industry has a long distance from other countries, I think more and more independent brand garments are a good phenomenon and trend.

Wu Qiang: Yes.

China has not yet formed a real market host: Wang Wei once said that China is not poor in technology and talent, but the worst is soil. Do you agree?

Wu Qiang: I agree with this sentence. I agree with you. I think you can understand that if we have talent and environment, everyone has this spending power. We all want to wear our own style and do not want to crash shirts. I want to wear a unique style that suits my own style. This is a kind of environment and talents. Now, more and more people are participating in fashion design, but the basic soil is not enough in China now.

Now the independent designer of China is not big in scale, such as processing, fabric and so on. Unless you have a lot of capital, the lower the cost is, the bigger the cost. But now the quantity is limited. The special independent designers in China are still not perfect. But it is very different from foreign countries. The division of labor is very clear. I am a fashion designer. Some people are designing accessories. For example, when I look for fabrics in Paris, I will find nice fabrics. Although the price is high, even if I buy dozens of centimeters, it will be impossible for me to find anything in China.