The Traditional Footwear Market Is Becoming Increasingly Saturated, And Shoe Companies Begin To Introduce Individual Products In The Field Of Segmentation.

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< p > under the premise of the increasingly saturated market of traditional shoes and clothing, many shoe enterprises begin to launch personalized products in some subdivision areas, while creating selling points, they also seek the next profit growth point for enterprises and achieve market breakout.

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< p > < strong > promote special shoes > /strong > /p >

< p > making a phone call, you will know where the a href= "http://sjfzxm.com/news/index_s.asp" > shoes < /a > is located, not for mobile phones or cars, but for shoes.

Recently, AOKANG international revealed that the company is developing high-tech products such as positioning shoes and step shoes, and will launch the market in due course.

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< p > it is understood that the positioning shoes are similar to the satellite navigation shoes, is a popular international category, combining GPS technology with shoes, indicating the position, after wearing, wherever you go, you can track and position; step shoes can pmit real-time motion data.

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< p > AOKANG's upcoming positioning shoes, "a href=" http://sjfzxm.com/news/index_s.asp "step shoes" /a "is just a microcosm of an industry.

In the increasingly serious homogenization of products, creating personalized products has become a breakthrough for shoe companies.

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< p > rich and precious birds shoes industry pays attention to the research and development of new functional products while developing industrial upgrading, and develops health shoes and blue collar working shoes.

According to the introduction, the health shoes are based on seven points of the sole of the foot, and seven small magnetic pieces are embedded in the sole, which can play the role of massage magnetic therapy, and promote the blood circulation of the human body.

The blue collar work shoes are mainly suitable for people who need to walk frequently when working. Their softness can be up to 360 degrees, and the insoles are firmly embedded in the shoes, which makes people feel comfortable and relieves the pressure of work.

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< p > "a pair of shoes has four characteristics of" soft and soft projectile ". Wearing on your feet is like relaxing without shoes.

The "bubble bird shoes" introduced in 2013 by the noble bird bird store has the characteristics of lightweight, softer, lighter and more comfortable, and full range of twisting and unfettered features, so that sports fans can fully enjoy the joy of sports and become the new favorite of the market.

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< p > constantly developing characteristic products and creating market selling points are not just brand enterprises. Some foreign trade enterprises attempting to sell domestically have begun to work hard on the uniqueness of their products. Jinjiang Heng Mei shoe industry has introduced a bamboo bottom health shoes.

This bamboo shoe looks different from casual shoes. It will feel cool when worn on the feet. After walking, the sole of your feet will feel like a massage.

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< p > < strong > Nuggets segmentation market < /strong > /p >

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > special shoes < /a > product development is actually an exploration of market segmentation.

For Quanzhou shoe enterprises, on the one hand, the overall market environment has not yet recovered; on the other hand, the domestic footwear industry, especially in the field of sports shoes industry echelon has been basically determined.

Under this premise, it is no doubt that we can gain greater market space through some personalized products, and seize the weak space of strong enterprises.

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Below P, it is under this concept that wild sports have developed a new path, focusing mainly on the subdivision of breathable shoes.

The first generation of breathable shoes was asked by the end of 2009, through the small batch production and sales, and achieved good market reaction, and received the unanimous praise from consumers. In 2010, wild sports shoes began to carry out regional promotion in Southern China and other places, the sales volume rose straight, sales gross profit also increased by 30% compared with the previous year; in 2012, the second generation of breathable shoes was appraised by the Ministry of industry "the National Industrial Design Excellence Award".

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< p > "there will be room for survival in carefully managing the market segments. Once the market research and development input is stabilized, your investment and return will be more stable.

But if you invest in scale, your input and return will not be guaranteed.

In addition, each enterprise has its own advantages and disadvantages. When you are unable to compete with the leading enterprises in scale, channel building and brand strength, you should avoid others' advantages and choose your relative advantage as the main attack, so that you can better expand the market.

Lin Shaoxiong, President of wild power, said.

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Less than P, the shoe industry is aimed at the car owners, and specially designed a pair of driving shoes suitable for driving all year round.

The shoe is designed with no bottom edge, so that the bottom of the shoe shrinks, so that drivers can avoid shoe hooking to the pedals when changing the throttle and brake.

The bottom of the shoe is also designed with a skid proof design to ensure that it does not slip on the accelerator or brake or clutch, and improves driving safety.

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