Interpretation Of Pricing Strategies For Clothing Stores

< p > < strong > classification > /strong > /p >

< p > first price, then goods, remember to see the price of customers' purse.

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Lin Changheng, a French Chinese entrepreneur, has a good command of money, and always considers the purchasing power of customers when formulating the selling price of products. P

For example, the belt he made is priced according to the French's high, middle and low income.

Low grade goods are suitable for the needs of the low-income people. They are set at about 50 francs, and the materials are ordinary cattle and sheep skins.

High grade goods are suitable for the needs of high-income people. They are in the range of 500 to 800 francs. They are valuable, with Python skins and alligator skins.

Some exclusive commodities are not priced, because for some people, he will buy them if he likes them and the price is higher.

The middle cargo will be 200 to 300 francs.

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< p > the key to whether the commodity price is reasonable depends on whether the customer can accept it.

As long as the customer can accept it, the price is higher.

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< p > < strong > adjustment method < /strong > < /p >.

< p > good adjustment is like lubricating oil, which can make the best selling, flat sales and unsalable goods unimpeded.

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< p > Wade, retail companies of Germany's Mond City, has successfully sold any commodity.

For example, when Aus had just launched 10 thousand suits of underwear, the price was 4.5 to 6.2 times higher than that of ordinary underwear, but sales were still very strong.

This is because this style of fashion has some special features in the past and inside. Customers are fresh and attractive.

But by May 1988, when German cities launched a large number of underwear outside fashion, Austen suddenly dropped the price to just a little higher than the price of ordinary underwear.

In this way, 8 months later, when underwear was not so attractive, Austen sold it at "cost price", and the price of each suit was less than 60% of that of ordinary underwear. The outdated clothes were still popular in Austen.

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< p > enterprises should constantly forecast changes in supply and demand in market competition.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > strong > customary law < /strong > /a > /p >

< p > seek change without changing.

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< p > the circulation of many commodities in the market has already formed a basic price known to a person. Such goods should not generally rise in price.

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< p > in China, matches per box of 2 points, this customary price has been stable for more than 20 years.

In 1984, the matches in Hunan rose to 3 points per box. For a while, local consumers preferred to buy 2 boxes and a box of matches for matches, rather than buying matches in the province.

But what if the cost of production is too high and the price can not be increased? In fact, some flexible and flexible methods can be adopted.

If you can replace raw materials with cheap raw materials with cheap materials, you can also reduce materials and lighten the weight. If you make the popsicles smaller, you can pack fewer matches.

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< p > of course.

The customary price is not completely immutable. Isn't the price of matches today our habit breaking prices that broke through 2 points earlier? The problem is that smart businessmen are good at changing in the same way.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > /a > /strong > /p >

< p > maintaining customer interests is more important than caring for customers.

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P, one day, was located at the door of Xinhua leather shoes company, Yanping North Road, and displayed a "big price tag" sign.

At that time, Yanping North Road was too risky.

Because when people bought things at Yanping North Road at that time, the manufacturers increased their selling price by two times, so that they could give a discount when counter-offer was made.

Soon after the implementation of "no price" by Xinhua leather shoes company, many customers were very fond of its leather shoes, but they always felt that they had paid the price and lost their money, so that many businesses that saw the deal were blown away.

The boss of the company thinks that "customers will compare with others and come back to Xinhua again."

As expected, Xinhua company became popular after a long time.

Many customers buy from stores that can be counter-priced. After discount, the price of leather shoes is still higher than that of Xinhua leather shoes companies, so customers are coming back to visit them.

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The disadvantage of < p > "no two price" is its lack of flexibility. Its advantage is that pactions are simple and easy to create a high credibility.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > customer pricing method < /a > /strong > /p >

< p > since ancient times, the seller has always offered the price and the buyer has counter-offer.

Can it be reversed first by asking the buyer? "/p".

< p > for example, the price of food in a restaurant has always been determined by the shopkeeper. Customers can only order dishes according to the menu and pay the price according to the price.

But there is a "Milio family restaurant" in the American city of Pittsburgh. On the menu of the restaurant, there are only dishes and no vegetable prices.

Customers pay according to their satisfaction with the food, no matter how many restaurants, no objection, if the customer is not satisfied, can not pay.

But in fact, most customers can make reasonable payments or even pay more.

Of course, there are also less payments, and even after a wolf in the bucket, they will not give away.

But there are only a handful of them.

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< p > at present, it is not new for customers to make their own pricing.

Some restaurants have already appeared in some cities, but they are not successful after operation.

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