Quarterly Report Of Listed Home Textile Brands Mengjie'S Performance Is Worse Than That Of Fuanna

Recently, Fuanna , Luolai Home Textile and Mengjie Home Textile have successively released the first quarter report of 2014.

The data provided in the report shows that Fuanna's revenue in the first quarter was 452 million yuan, up 2.99% year on year; Luolai's revenue was 657 million, up 6.82% year on year; Mengjie's revenue was 318 million yuan, the only one of the three enterprises whose revenue declined year on year, down 4.13%. In terms of net profit, Fuanna, Luolai and Mengjie were 100 million, 98.74 million and 28.45 million respectively, with year-on-year growth of 14.47%, 15.15% and 11.09% respectively.

It is easy to see that from the performance of the first quarter, Raleigh is the best Fuanna in the middle Mengjie is a little poor. The report of Mengjie Home Textile showed that its cash outflow in the first quarter was 35.45 million more than the inflow, and the cash flow maintained the outflow trend of last year, and increased by about five times. Meanwhile, revenue fell 4.13%. In addition, Mengjie Home Textile is the only one of the three companies whose total assets have decreased.

　　 Fuanna , Luolai and Mengjie are optimistic about the forecast from January to June 2014. Fuanna stressed that the rapid and sustainable development of e-commerce channels made up for the slowdown of offline store sales growth; Luo Lai indicated that it was adjusting and optimizing the inventory structure and digesting the channel inventory; Mengjie claims that the reason for its estimate is that the effect of the company's cost control is gradually emerging. The semi annual report will give investors a clear answer on whether the expectations can be met, and the fashion channel of China Economic Network will continue to pay attention.

Links to relevant home textile knowledge:

　 1、 Home textile competition has gradually developed from the "seven heroes in the Warring States Period" to the "tripartite confrontation"

Luolai and Fuanna were listed in 2009, and Mengjie, one of the three home textile giants, is gradually moving towards the capital market. The three enterprises have entered the capital market in succession, which is undoubtedly a stimulus to the home textile industry, and also makes many home textile enterprises anxious. The gradual maturity of the industry indicates that the future home textile market will usher in more fierce competition. The stronger the stronger, the weaker the law of survival will become more and more obvious.

　 2、 Network marketing has broad prospects

The rapid development of e-commerce has had an overall impact on people's lives, especially in the 1980s, more and more people choose online shopping as the mainstream consumer group in the future.

Network marketing is not restricted by time and space, with small investment and large return. The prospect of this channel is very broad. Home textile enterprises that have signed cooperation agreements with Taobao Mall include Violet, Mercury, Paris, Ailaiyi, Boyang, Capvision, and other home textile enterprises of all sizes. However, according to the authoritative market survey of home textile, the average conversion rate of online sales of home textile enterprises is less than 0.5 points. Therefore, how to conduct online marketing has become a problem to be solved.

　 3、 Home textile "one-stop" shopping environment is taking shape

In 2009, many home textile brands launched the so-called "one-stop" home furnishing pavilion to display home textile products mainly based on bed products and supplemented by others. The "one-stop" home furnishing halls cover an area of more than 100 square meters. Due to the large investment and low return, home textile brands mainly promote their own image by launching "one-stop" home furnishing halls, which are mostly funded by enterprises themselves. Although this "one-stop" home shopping mall still has great limitations, there is no doubt that this "one-stop" home shopping mall will be one of the trends in the future home textile industry.

Future development of home textile: The next three years will be a period of changes in home textile brands. National big brands of home textile will emerge among many home textile brands, and large enterprises will integrate and annex small enterprises. Therefore, if the brand home textile is not to be eliminated in the big wave, it must be good at transformation in change and promotion in transformation.