How Can Underwear Stores Achieve Breakthroughs In Desperate Situations?

Combined with many years' experience of terminal retail management, this paper summarizes several work contents of underwear store management, hoping to discuss with the fellow ho ho, and help the franchised store operators.

　　 Professional shopping guide

Underwear shopping guide is very professional knowledge, which requires the guide not only to master the general shopping guide skills, but also to have a comprehensive and professional understanding of the product itself, wearing characteristics, collocation methods, washing and maintenance, etc., and know more about the specifications and styles of products that customers should choose. In addition, we must learn to grasp the psychology of customers and grasp the popularity of the market. A very professional guide can win the trust of customers and establish a loyal consumption relationship.

First-class Underwear Shopping guides need long-term training because they involve a lot of professional knowledge. Therefore, in peacetime, franchised store operators should make proper personnel reserves, on the one hand, they can prevent the passive management of personnel, and on the other hand, they can avoid possible risk of personnel turnover.

　　 Goods and sources

During the initial design of underwear products, designers spent a lot of effort in the style and color of the products. They also had a lot of attention in the style serialization and color complementarity. The style and characteristics of the product will show different characteristics and characteristics of the store due to its different internal structure, internal environment and geographical location. In order to effectively reflect the personality characteristics of the brand, it is necessary for shops to learn and share with other manufacturers and related personnel according to the situation of their own stores. At the same time, we should learn and accumulate more in the aspects of clothing display concept and collocation mode, improve our appreciation ability and display level, and make our own store features.

The reasonableness of the stock is very important to the store, and the goods will be wasted. If the goods are too much, it will take up capital and increase the cost. And many shopkeepers have experienced such a thing: the products that are sold quickly will be broken, and replenishment will not be filled for a long time. Because the other products that you sell are likely to sell well, and the manufacturers will get a process after getting the information and organizing the supplement. This requires shopkeepers to enhance communication with manufacturers on the one hand and ensure timely feedback of information. On the other hand, they strengthen their ability to predict sales of products, whether a new model conforms to the consumption habits of the local market, and how their sales prospects are to be grasped.

　　 Image and Promotion

Because the underwear industry has been developing for a short time and lacks a mature business atmosphere, many interior stores now pay much attention to the image of the shops, especially in details. For example, if a customer enters a boutique like a five star hotel, he feels different in shopping. There is a higher price, no discount, and they are easy to accept; if they find that the mops and buckets are put in the fitting room, or if a corner of the poster is scratched and hung there, they feel differently. The excellent shop image can withstand the most critical customer inspection.

The same way of promotion, some people operate well, some people are very poor, and others are always trying to be "planning" a stunning idea to become famous.

Some shopkeepers have experienced such a situation: when the discount is good, no one has patronized after the original price has been restored. They also come to the shop to analyze and buy again! Often there is no discount, some people complain, analyze and complain, and even lose many old customers. This is the obvious consequence of not handling the negative effects. This requires production publicity and atmosphere arrangement to do the corresponding work. In publicity, we should find a "suitable" reason for promotion, emphasizing the conditions of promotion (such as festivals, celebrates, seasonal treatment, etc.). At the same time, we need to highlight the promotion atmosphere in the layout of the store, which is quite different from the normal sale. The greater the difference, the smaller the negative impact.

　　 keep tabs on Finance Financial resources can be widely promoted.

The shopkeeper has an account, a clerk's account and a manufacturer's account. At the end of the month, the shopkeeper will check accounts with the manufacturer according to the actual receipt and the actual freight ledger, and at the same time, check the accounts with the shop assistants according to actual receipt, actual transportation, sales and actual inventory.

As for the price policy in the sale, it can clearly stipulate that the unified retail price should be implemented in line with the manufacturer. Or give restrictive discount rights. For example, you can give the minimum 15% off rights, but the premise is that the total sales must be more than 80% of the total monthly sales. In this way, we can give salespeople discount rights to show trust, which not only improves their enthusiasm for work, but also can effectively grasp sales opportunities and improve efficiency.

Perfect financial management can also help shopkeepers accurately and timely grasp the operating conditions, and also has the most valuable reference function for daily sales plan making, sales cranial testing, replenishment of goods, and sales promotion plan, so as to effectively grasp day-to-day operation.