American Consumption Enlightenment Under The Financial Crisis

"Discount" and "specials" culture view: "no word can be more reflective than COUPON in this period." Zhuo Xiaopeng, who has just graduated from Florida, works in the state of Florida. She feels great emotion on the COUPON: "businessmen are staring at COUPON, but consumers are not buying COUPON or SALE.

"Promotion means are not enough for the highly developed market economy of the United States, but the economic crisis in twenty-first Century has given new meaning to it.

What can the eastern people who are on the other side of the ocean get from the wait-and-see situation, whether they are manufacturers or consumers?

COUPON COUPON is the discount coupon, which is divided into MANUFACTURER 1, S COUPON and STORE 1, and S COUPON two.

Most of the former stores are closed, while most of them are restricted to shops that issue COUPON.

In the United States, COUPON is usually included in the Sunday newspaper (mostly printed MANUFACTURER S 1; S COUPONS); sometimes there are COUPONS sent to consumers' homes.

COUPONS can also be found on Coke bottles, shopping bags, packaging and receipt.

It is said that Coca-Cola has been adopting COUPON for more than 100 years.

The use of COUPON is very simple. If you hand it over to the cashier at the time of checkout, you should pay attention to the discount commodity and the effective date of the discount book when you use it.

Although most of the COUPON discount rates are not high, the discount rate is quite high when compared with the corresponding unit price, especially if they wait until the commodity specials period, and then match the use of COUPON, they can buy things at a very low price, sometimes even free.

Because COUPON can make consumers really save some money in daily life, so in the economic recession, COUPON has become a consumer culture phenomenon, and has entered the special media coverage and special analysis field.

(SALE) a cartoon has attracted wide attention recently: a family of three walks on a street full of SALE (special sale) labels. The father covers his mother's eyes with both hands. The mother covers her daughter's eyes with her hands, and her daughter covers her arms with her arms in the arms of her toy eyes.

The meaning of comic books is so overwhelming that in this alluring market, consumers, who are too shy, have to rely on mutual supervision to resist the temptation of SALE, whether men, women or children.

In the United States, businesses often attract customers by SALE in order to attract business.

But under the economic crisis, consumers have become smarter, because in many cases, special stores in some stores are not necessarily cheaper than other stores.

The United States emphasizes the free economy, and the same goods will be priced differently in different stores. Even chain stores are not necessarily the same price because of their different locations. Therefore, it is best to compare their prices before shopping. "Goods are better than three", and must not be confused by the propaganda of SALE.

Many stores will publish SALE advertisements or mailing leaflets in newspapers. In New York, food advertisements are usually printed on Thursday, and household appliances on Friday.

But compared with the COUPON in the newspaper on Sunday, the role of SALE is still too weak.

There are three open discount shopping opportunities in the United States: festivals, seasons, special days, such as school opening, etc.

The economic crisis has made people's consumption more prudent, and thus has made the scene of panic buying.

How can we pick out the items we need if we have more goods?

An old hand introduces her experience of choosing clothes: pick the color from the clothes heap most quickly and put it in her own cart, then hide in the quiet place and pick it up slowly, or throw it away, otherwise it will not get good clothes.

According to media reports, in recent years, small and medium-sized retailers in the United States have extended their sales hours, offering "alarm clock" services, asking customers to get up and go shopping in addition to launching low price promotions such as "breaking price" and "tsunami price".

But as the discount method has been updated and reused too fast, the looting has begun to slow down.

But there is no doubt that discount stores, hypermarkets and drugstores are the winners of the year-end sales season this year. As for the department stores and the clothing chain stores dominated by mass shopping centers, they are deeply affected.

Consumers' purchase of basic life goods to WAL-MART to save money has brought a lot of money to the company, and forced large retailers and brand goods manufacturers to adjust sales promotion methods to meet the current thrift.

In fact, we are no stranger to many sales methods from the West.

In the large supermarkets around us, people are hanging around the word "saving". Some necessities such as rice and cooking oil are often caused by low prices, limited purchases and other gimmicks.

Holiday promotions are so diverse that it is unclear whether consumption habits have changed or the population of cities has increased.

Manufacturers and businesses seem to be smarter and smarter, with ideas one after another. They are planned, organized and managed.

And consumers should not think that they are not miser. They are disdainful of the sales promotion means of their manufacturers.

Mr. Wang, a state-owned enterprise manager in Haikou, usually does not shop much. Recently, a supermarket sale was just a big promotion in the autumn, and it was 10 yuan for consumption coupons.

A week later, when Wang went to the supermarket again, he took the voucher to save 10 yuan. However, Miss Jiang refused to use the voucher for next year.

When Wang again cleaned his wallet, he put on his old glasses to read "voucher" and found that it had been used.

"I also plan to go to the supermarket on New Year's day every day.

"Wang is a little angry.

It can be foreseen that more consumer channels and more marketing strategies imported from the West are changing our lives: online shopping discounts - the most mature books nowadays, some of which have been paid for goods on delivery, and personal receipts are generally more than 20% cheaper than bookstores.

Yang Jing: editor in charge