Chongqing Wangfujing Department Store Test Water O2O Overweight Own Brand

Push experience service and test water O2O ... Nowadays, with the change of consumption environment, domestic department stores are also speeding up the pace of change and adjustment. Yesterday, the business daily reporter confirmed from the Wangfujing department store, its first private brand has been on-line. According to industry analysis, in the future, private brand or department stores will be the only way to solve homogenization and broaden profit channels.

"After last year's trial of water O2O, the first men's shirt in Wangfujing was owned by the beginning of this year. brand First Wert has appeared. " Yesterday, Wangfujing department store Chongqing people confirmed to the business daily reporter. The private brand has set up stores in Beijing department store and Beijing double an mall, the person said.

Immediately, Business Daily reporters in the main city in Shapingba and Monument for Liberation Wangfujing department store did not see the shadow of its own brand. "When the private brand is launched in the national stores including Chongqing, it has not yet received notice from headquarters." Wangfujing department store Chongqing people said.

However, in the performance report of a number of department stores listed in China in 2013, the Business Daily reporters found that in addition to lowering the target of sales growth this year, the words "developing private brand" and "adjusting procurement mode" were also mentioned frequently. Among them, the new world department store said that this year it will launch 13 private brand LOL stores, and it is estimated that by 2015, there will be more than 20 LOL stores.

It is understood that the Chongqing department store Limited by Share Ltd, a local retail leader, launched its "Hui Shang" series of its own brand products in 2007, including pure water, paper products, peach slices and laundry soap. "At present, department stores do not have the latest plan to develop their own brands." Chongqing department store Limited by Share Ltd stakeholders said.

In March this year, China's department store industry development report released in 2013 pointed out that in the three or four tier cities, if enterprises fully understand the shopping habits of consumer groups, and ensure the accuracy of their products, the proprietary mode will become an irreplaceable advantage in the development of department stores.

"For Department store Enterprises, if they rely on the traditional extensive growth mode, are doomed to be eliminated by the market. Yesterday, Li Yunyang, Secretary General of the city Retailers Association, told reporters in an interview with the Commercial Daily that retail enterprises urgently needed meticulous operation. Whether it was overweight experience, O2O, or full channel marketing, or developing self owned brand self operated roads, they all aimed to solve the problem of homogenization while broadening the profit channel.