The Past, Present And Future Of Internet Product Agents

Internet channel agent is a concept gradually rising after 2000. The origin of this channel has not been verified.

The scale development of Internet channel agents was the result of the development of network promotion products and the gradual development and expansion of national distributors in 2002.

In particular, the development of the network real name products of Beijing's national wind company (later called the 3721 technology company) started in 2002, to a large extent, promoted the scale development of Internet channel agents, and once claimed to have developed more than 2000 agents.

In addition, the development of the Chinese channel, business China, new network, Xiamen Hao Wei, Xiamen scholar and other famous product distributors in 2002, as well as Sina, Sohu, NetEase and other portal service providers, have made rapid progress in the development of the Internet channel agents' teams. The total number of channel agents that these companies develop has combined several tens of thousands, including personal agents and company agents.

The development of network real name, general website and other types of products has provided tools for the vast number of channel agents. The development of distributors such as Xiamen Hao Wei, Xiamen scholar, business China and other products has provided a low threshold for the vast number of channel agents.

At that time even developed, as long as there are one thousand start-up funds, they can become distributors agents.

This low threshold business development and distributors provide a full range of product support, so that channel agents across the country mushroomed, and reached a peak in 2003.

In those days, it was difficult to make money in the sense of making Internet enterprise application products.

In the second half of 2003, Baidu, China search alliance and other companies began to expand channels, and made the development quality of channel agents further optimized.

In 2004, the major product providers took turns and agitated in the ranks of the national channel agents. In the same year, YAHOO China opened up new channels to search for competitive products in the whole country, and competed with Baidu in China's Internet competitive advertising market, and the overall market development speed was accelerated to a greater extent.

The third China Internet Conference held in Beijing in September 2005 opened a special channel for agents.

At this time, the development of Internet channel agents seems to have entered a bottleneck.

At that time, the Internet distributor team also developed a lot of shackles.

Many distributors are looking for other modes.

China channel started the exploration of the Internet market, and the business China began to develop the service platform such as the work network. In April 2004, Xiamen Hao Wei operated the Chinese network search engine exclusively in April 2004, and was proved to be a failure a year later; the Xiamen scholar took the road of self strength to be a product dealer, and the business software of the scholar business friends to develop its own channel agent team; the new network was merged by China Digital Group; the network launched the sale network platform to enter the e-business market; and the channels of the big portal did not cause the vibratory scale between the channel agents, because the main portals were mostly listed companies and the main profit income did not come from the business search advertising service.

In 2006, the Internet channel agents team sent out a worldwide shock. Xiamen scholar and its more than 600 agents joined together to promote the development of information service in small and medium-sized enterprises by using one-stop service products of student enterprise, and compete for market share with Baidu, Google and other Internet oligopoly online advertising products with their independently developed products and services.

This caused a great sensation at that time, and thousands of media at home and abroad reported this incident.

It has been predicted that the behavior of Xiamen scholars and their agents will eventually fail. Some people say that optimistic about the actions of Xiamen scholars and their more than 600 agents will surely change the new development of Internet channel agents.

And a small number of companies follow the lead of Xiamen scholar, and launch their own products to develop their own channel team.

Especially at the end of 2006, Alibaba, a famous commercial and trading site in China, began to launch channel policy. In some areas, the channel agent for opening up integrity products was partly influenced by the channel strength of Xiamen scholars and other companies.

At this time, some of the old channel agents began to become restless and no longer willing to act as channel agents. In January 2007, Eddie Union, a group of well-known channel agents in thirteen old brands in China, vowed to set up the "Guo Mei mode" and "Suning model" of China's Internet services, which reflected from the side that the days of channel agents began to be bad, heavy tasks and thin profits.

The international search engine giant Google (Google) launched the authorized agent plan in mainland China since August 2005, and has not announced the final channel size until 2007.

In a video of Google's spoof Baidu on a web site, you can get a general picture of the basic situation of Google's agents from the side, with less than one hundred agents.

Many agents have gradually withdrawn from Google's products sales, and in those days, the hot fire of the NASDAQ has lost its past movement; the domestic search engine oligopoly Baidu has adapted the agent areas of some regions to the direct selling area; some of the companies that turn to product providers in 2006 have been closed down gradually; in view of the current channel agents Market in the world, some distributors are relying on the development of the old ones, and the domain name agents of the companies such as Wan Wan, new network, China channel, business China and so on will of course exist, and Xiamen resources and other companies have created a unique "Xiamen direct selling nationwide" mode. The main focus on the global search engine conference is the Xiamen's "direct selling nationwide" mode. In 2008, China's Internet channel agent industry was not calm. YAHOO's sales stop in China made many channel agents lose their employment tools, Google's heavy tasks and the difficulty of obtaining profit patterns.

Let's look at the Xiamen scholar who led the channel development in 2006, but now it is making a lot of money. According to the relevant personages close to the scholar, the total number of channel agents of Xiamen's students has already broken through two thousand. Most of the agents are still very moist. Xiamen scholars seem to have formed the scale and status of the first channel system in China. But because Xiamen scholars have the habit of low-key behavior from CEOs to ordinary employees, besides the channel agent level and the continuous development of the scholar business friends, the business software is about to launch a startling upgrading function.

In the future, where will the overall development of Internet channel agents go? What products and services do agents need to continue to develop? They are all the results that you would like to know, but there will be no advance results in the market, and there will only be actual market performance feedback.

Internet channel agents once had a glorious past and confused now. We hope that the Internet channel agents will have a brighter future.

Yang Jing: editor in charge