Teach You How To Develop The Promotional Methods Of Costume Accessories.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > the gift design < /a > has a basic principle, that is, try to send gifts that are related to the products, such as buying toothpaste to send small plastic cups, buying Western clothes and rolling hair brush.

This enables consumers to associate with the brand at any time when they use these gifts.

But there are some clothes that do not take it seriously, close the eyes of the blind, people buy shampoo, he sent the key button, people buy a TV set to send a key, he sent a pen holder, you say you send a plastic small vase, the most good, at the very least, can be put on the top of the TV set, it is printed on the name of your brand, this is not one stone, because the gift is not related, the results have been sent, people have also forgotten you, "/p"

< p > clothing must be considered from the aspects of product characteristics, functions and < a href= "http://www.91se91.com/news/index_c.asp" > brand < /a > attributes and connotations.

At the same time, we should pay more attention to the value and practicality of gifts to customers. Only in this way can gifts be given effectively and with gifts.

< /p >

< p > advice: gifts and products themselves are interrelated, which is an iron rule for gift promotion. Unrelated gifts are equal to free! < /p >

< p > < strong > two disciplines: gifts must be easy to take < /strong > < /p >.

< p > we know that < a href= "http://www.91se91.com/news/index_c.asp" > Customer < /a > usually have more or less a kind of cheap psychology. In the crowded stores, most customers are always rushing to and fro, and the way to stop customers is "something to send, free service" and other means.

This is why we often hear the opening remarks of customers in the store, that is, "this is the reason why AVON counters are free," and "buy it".

< /p >

Some clothes to join him in his propaganda seems to be very tempting. "You will have a lot of value in buying our products. You can get a value reward of 20 yuan for gift products and buy an opportunity!" so customers rushed to the scene to pay for the purchase and get ready for a little extra gain. When the customer bought the product, they asked them to take a shopping ticket and wait there. They also played the lottery and raffled the customers. Finally, only a few of the customers got the gift, so that some customers shouted, some customers even left halfway, the host spoke loudly on the stage, and the people left long ago. < p >

This gimmick often gives customers the feeling of being played and has no good impression on the brand.

< /p >

< p > clothing for shopping gifts, it is best to reduce some unnecessary links, for example, take a small ticket to wait in line, take a small ticket for gift coupons and then give gifts.

When we send gifts at the promotional site, we must keep firmly in mind this military discipline.

Don't cry out and shout. It's also a waste of words, and it doesn't leave a good impression on the consumer's mind.

How can it be wronged?! < /p >

< p > advice: the prizes and gifts must be separated. Do not want to keep customers, deliberately make some gimmicks, and finally make consumers turn around without patience. How much effect do you have in promoting sales? < /p >

< p > < strong > three disciplines: don't exaggerate the value of the gift, < /strong > < /p >

< p > some clothing franchisees deliberately exaggerate the value of the gifts in order to attract customers, so a small towel with a value of 3 yuan is worth 10 yuan. A 5 Yuan Plastic statue has become a value of 20 yuan.

When consumers rush to buy their products and buy them, they are not worth two or three yuan. Hey, the price of goods has been added up to 5 yuan. What a good impression can consumers have on brands? /p

< p > cheap gifts are better off. Some products are prepared for a large number of gifts when promoting sales. It seems very tempting in his promotion. "Buy our products, you will definitely get a lot of harvest, buy and send!" but when customers rush to the scene, they lose hope.

The so-called "super value" is a bunch of plastic items that may cost a few cents per unit price.

It might be effective for a child, but he chose the wrong one again.

Finally, customers were sneered at.

< /p >

< p > indeed, in the promotion of consumer goods, generally speaking, the promotional gifts of clothing will not be too great. According to my experience, if it is an incentive to buy immediate gifts, it will generally account for about 10%-15% of the value of the merchandise itself. Other promotional gifts that are not instant incentives will only take up the 3%-5% value of the merchandise itself. Don't forget that our customers, after nearly twenty years of market experience training, are no longer the customers who have to queue up for two pounds of salted fish in the era of commodity shortage. Now they have a very accurate assessment of the sense of value of commodities, especially in everyday consumer goods.

If you give his gifts too exaggerated, the danger may be their lack of trust in the brand.

Therefore, seeking truth from customers is actually the maintenance of brand image.

< /p >

< p > advice: it is absolutely necessary to exaggerate the value of the gift appropriately, which will increase the sense of "value for money" to some extent, but exaggerating it will make you self defeating.

< /p >