GAP Vigorously Promotes "Shop Online Shopping"

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< p > recently, Gap executives announced that Gap is actively promoting the reserve online pickup in store project, which is expected to be rolled out in all stores before the end of the summer.

At the same time, Gap is testing consumers to shop online.

These indicate that Gap is making greater moves in promoting the integration of O2O on line and offline.

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< p > the boundaries between online and offline stores are becoming increasingly blurred. O2O has become a major trend. Gap has been doing well in online e-commerce business. According to the data collected by billion euro network, the online sales of Gap in fiscal year 2013 increased by 21.5% over the same period last year.

Unlike many snack vendors who adopt web site technology outsourcing strategies, Gap has been insisting on independent research and development, including content systems, CRM systems, and order management systems, all of which are developed by Gap itself.

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While P pays more attention to website technology, Gap attaches great importance to digital technology. Under the impact of the Internet, Gap has begun to reduce the physical store area in a purposeful way. Its store area in the United States has decreased by 7.6% in 2013; Gap has made use of online business growth to make up for the negative impact of the decline of offline stores.

In November 2013, Gap opened its O2O store in its 652 stores. The combination of online and offline sales increased its sales volume.

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > Gap < /a > plans to extend the "net booking store" to its 1600 stores before the end of the two quarter of this year.

Up to now, a total of 500 thousand orders have been generated in Gap's "online booking store". Compared with pure line or pure line, the amount of "net order store" is much larger.

Due to its good results, Gap plans to highlight the "reserved" button on the website's merchandise page.

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< p > Gap is also testing the "store online shopping" measures that allow consumers to buy online offline stores. The advantage of this is that when a store is out of stock, online shopping can be done by stores, and Gap can send the corresponding merchandise to the most convenient address of consumers.

"Store online shopping" can avoid consumers' disappointment and enhance their loyalty.

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< p > Gap is also making efforts in the following two aspects: 1) strengthening the personalized marketing ability, recommending according to the user's browsing history and shopping history; 2) reforming the cash register system, and the new cash register system will connect with the network, so that the offline payment system and the online business system will be directly connected.

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In 2013, Gap achieved a revenue of 300 million US dollars in China. In 2010, it began to provide "a href=" http://www.91se91.com/news/index_s.asp "online shopping" < /a > service through its official website in China. In November, it found that its online sales volume was 22 million 500 thousand yuan in 2013.

This year, Gap opened its first Old Navy brand store in China, and the official website of Old Navy is also on line this year. It is expected to open 4 new stores in China this year.

Gap is very optimistic about the Chinese market, and its Jeff Kirwan, China's president, expects that in the next three years, Gap's revenue in China will reach $1 billion.

At present, it is not clear whether the two O2O initiatives will be implemented in China.

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