Shoe Fair: The Fusion Of The City And The City

"P < > a href=" http://www.91se91.com/ "target=" _blank "> shoes < /a > Expo, pformation and upgrading has become an important topic again, and this is also inseparable from the important node of Jinjiang shoe industry in pformation and upgrading.

From exhibition, urbanization process to industrial design and cultural creativity, Jinjiang has gathered multiple forces to provide an impetus for industrial pformation and development.

< /p >

< p > < strong > based on exhibition, establishing long-term brand > /strong > /p >

< p > more than ten years, the shoe Fair has been closely related to the footwear industry, promoting the development of the footwear industry from all aspects.

At the same time, due to the high degree of fit between the shoe fair and the industry, it truly reflects the current development of the footwear industry in Jinjiang.

Therefore, many people regard it as a barometer of the industry as a way to understand the trend of the market.

< /p >

< p > nowadays, the shoe Fair has become a "city card" of Jinjiang.

Through the promotion window and external exchange platform of shoe fair, the development of Jinjiang's service industry and the upgrading of urban taste have been effectively promoted.

According to the incomplete calculation, from 2007, the shoe Expo has brought about hundreds of millions of yuan of income for Jinjiang and its surrounding areas, such as accommodation, catering, pportation and other services each year. In April, the industry has said that it has become the "golden month" of the third industry in Jinjiang.

< /p >

< p > for this reason, Chen Jinlong, vice president of the Business School of Huaqiao University, pointed out: "the biggest advantage of the Jinjiang Shoe Fair is that it is located in the industrial cluster area.

The main purpose of regular meetings of shoe Fair is to establish a conference brand and enhance the influence of the industry.

Similarly, during the exhibition, groups of manufacturers, suppliers, retailers and other sectors were brought together in the footwear industry. After years of development, the shoe Fair has already had a certain influence both at home and abroad.

Participants can not only understand the current industrial development trend, but also communicate with the whole world industry and burst out new inspirations.

< /p >

< p > Pan Hongyuan, Secretary General of the footwear industry association of Fujian Province, also said: "the Jinjiang Shoe Fair will help to improve the influence and popularity of shoe enterprises in Southern Fujian and other regions.

The shoe Fair of Jinjiang and other Chinese cities have different characteristics. The characteristics of Jinjiang are the enterprises that concentrate most sporting goods in China, and the brand enterprises like Anta, XTEP and PEAK have great advantages in market influence.

< /p >

< p > < strong > urbanization promotes the development of the industry < /strong > /p >

< p > at the same time, compared with the rapidly developing industries in Jinjiang and the remarkable economic achievements, Jinjiang's urbanization process is obviously lagging behind.

To this end, Jinjiang from Xingcheng to today's city to promote production, production linkage, out of a benign interaction between industrialization and urbanization development path.

< /p >

< p > it can be said that industrial pformation has forced urbanization.

Liu Wenru, mayor of Jinjiang, pointed out: "creating" quality Jinjiang "through the" production city interaction ", promoting the simultaneous evolution of the production city in time, integrating development in space, supporting each other in function, coordinating the industrial development layout with the urban spatial layout, forming a industrialization driven urbanization, and promoting the development pattern of industrialization by urbanization.

< /p >

As early as the end of 2009, Jinjiang started construction of nine groups such as Meiling Group and so on. In 2013, five large areas were launched, and large-scale urban construction was in full swing.

In just a few years, the central city of Jinjiang has taken on a new look and the service industry has developed rapidly.

In 2013, the third industry in Jinjiang came from behind, increasing by two figures.

At the moment, the third industry is gradually becoming the breakthrough point and focus of Jinjiang's upgrading of industry, restructuring, pformation and upgrading.

< /p >

< p > "in the future, Jinjiang will also rely on the integration of production and urban areas, accelerate the agglomeration of innovation elements, perfect the regional innovation system, upgrade the chain of industrial chain with innovation, seize the high-end value chain, accelerate the optimization of urban space and functional layout, build a modern urban platform, promote economic pformation through urban pformation, and seize the new heights of regional development."

Liu Wenru said.

< /p >

< p > < strong > borrowing industrial design and cultural creativity < /strong > /p >

< p > there is a new pioneering work at this shoe fair, specially setting up the exhibition area of 500 industrial design and creative products.

And this reflects the two key words of Jinjiang shoe industry to accelerate innovation and Transformation: industrial design and cultural creativity.

< /p >

Nowadays, with the increasingly serious homogenization competition, the footwear industry and enterprises should continue to seize the market opportunities in the competition. It is necessary to create space for innovation, take the road of differentiated operation and seize the high-end links of the industrial value chain to maintain the core competitiveness of P.

To achieve this breakthrough, we must give full play to the great leveraging effect of industrial design on industrial pformation and development.

According to the American industrial < a href= "http://www.91se91.com/" target= "_blank" > designer < /a >, the association has estimated that every 1 dollars invested in industrial design will increase the sales revenue by 1500 US dollars.

< /p >

For this reason, in 2013, Jinjiang held the "Strait Cup" Fujian (Jinjiang) industrial design competition, which was the theme of the "Strait Cup" Fujian (Jinjiang) industrial design competition. It attracted 3640 pieces of works from teachers and students, design institutes and designers from professional schools, including Taiwan National University of success, Tongji University Design Institute and Zhongguancun Industrial Design Industry Association.

These works involve light industries, < a href= "http://www.91se91.com/" target= "_blank" > textile > /a > < a href= "http://www.91se91.com/" target= "_blank" > clothing < http://www.91se91.com/ > building materials decoration, mechanical equipment and so on. Through this industrial design competition, we will fully guide the Jinjiang enterprises to pform their development mode with the help of experts, enhance the core competitiveness of products and promote the development of enterprises.

< /p >

< p > at the same time, cultural creativity has also become another weapon for enterprises to realize differentiated management.

Many enterprises cooperate with animation companies to create a new platform for corporate culture publicity.

For example, the 3D animated cartoon "Kasiron seeks dragon" is presented by Kasiron's children's shoes and animation enterprises.

The film is not only the first animated cartoon of children's shoes enterprises and anime marriage, but also the first cartoon in Fujian broadcast in the country this year. It has become another attempt of the cultural industry to promote the pformation of the real industry.

< /p >