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How To Correctly Handle The Inventory Of Clothing Brands

2014/4/18 16:10:00 30

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each garment enterprise can develop its own brand, develop its brand, and compete for its own place. However, regardless of the level of consumption, the brand will face the same problem, inventory, which is inevitable and unavoidable in clothing sales. The key to solve this problem is to get rid of stock and circulating funds as soon as possible, and avoid it becoming a stumbling block for the development of < a href= "http://www.91se91.com/business/" > brand < /a >. 
 now the most commonly used means of cleaning up inventory by clothing brand operators are mainly as follows: first, discounts in their own stores; two, discounts in the exclusive districts of their own brands in large shopping malls; three, the establishment of the brand's own special franchised stores, the unified sale of stock products; and four, the sale of goods to discounted clothing stores. Which of these ways is the best? Let's take a closer look. 
 first analysis of the first two. Whether it is discount in its own franchised store or in its own exclusive store, it will attract many customers. However, the sale of new products and discounted products in the same area will definitely affect the sale of new products. < a href= "http://www.91se91.com/ business/ > > performance > /a", as time goes by, it will enter the awkward situation that new products are launched. 
 brand operators are forced to discount new products in the short term, and new products soon turn into palpable products, thus seriously affecting the profit margins of commodities. The economic benefits generated by the launch of new products can not compensate for the investment in development. The daily discount will also leave a negative impression on consumers and lose the original consumer group. This discount can only become a big discount of the brand image at the end. 
 therefore, we must choose the last two ways to deal with inventory and not to damage the brand image. Now many famous brands have set up some exclusive stores that specialize in their own discount products, and have solved these problems to a certain extent. However, this kind of ability and financial resources are not possessed by every brand. After all, this kind of sales is small scale and small scale. As a sideline of enterprises, the effect is not necessarily ideal. This is also the reason why this model has not been universally adopted. 
 discount franchise store is a newer business model and less than a href= "http://www.91se91.com/business/" concept than /a. Over the past year or two, Beijing has also seen several discount stores known as "special sale sites", such as the "top grade discount Plaza" on the five floor of the Gong Mei building in Wangfujing, SOGO's SOGO remit point and children's products store four floors, and the "top quality discount" is the most characteristic franchise brand discount shop holding the banner of "famous brand" and "discount" at the same time: 
 the emergence of these discount stores on the one hand shows that it meets the consumer demand of consumers. On the other hand, it also reflects the operation demand of the vast majority of garment brands. First, a clear market positioning makes discount stores more energetic and able to specialize in sales of discount products. Therefore, in promoting and organizing sales activities, they are much less than "a href=" http://www.91se91.com/business/ "/a". Secondly, discount stores have a relatively large area and scale, so that sales can get better performance. 
There are also some famous brand special markets in the suburb highway junction. The brand-name clothes that have just been over the season are quickly sent to this place. They are concentrated on "special treatment", and they are indeed genuine goods. There are also many people who come to "name brand names". Everyone is very comfortable with the quality of the products. P In Beijing, taking the top grade discount Plaza as an example, its sales area is about 1700 square meters, which is the largest one in Beijing. In the "top quality discount" store, there are always many famous brands of discount products sold at the same time, thus bringing different brands of followers, expanding the source of tourists, playing a role of mutual promotion and mutual promotion. In addition, "top quality discount" also stimulates consumers' consumption desire for famous brand discounts on the basis of seasonal and consumer consumption < a href= "http://www.91se91.com/business/" > demand < /a >. What is more worth considering is that discount stores like "top quality discount" have paid special attention to reducing the cost of the brand operators and reducing unnecessary expenses in the course of operation. They also strive to provide preferential treatment for suppliers in terms of the time and way of payment, so that suppliers can solve the maximum inventory with the minimum expenses.