Garment Industry Innovates "Change" Brand And Business Crossover Cooperation

Less than p ago, the twelfth China a href= "http://www.91se91.com/news/index_c.asp" > department store /a Summit Forum was held in Beijing.

Brand is not only an important manifestation of the core competitiveness of enterprises and sustainable development capacity, but also a symbol of a country's economic level and comprehensive strength, and has an important impact on global economic and trade activities.

This activity will help all sectors of industry and commerce to seek common development strategy and adapt to the new change and new pattern of the times with innovative management mode, and assume the historic mission of promoting the development of China's own brand.

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< p > < strong > boost brand and business cross-border cooperation < /strong > < /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > China Garment Association < /a >, China Home Textile Industry Association, China wool textile industry association responsible person, Shenzhen, Wenzhou, Xiamen, Haining four textile and clothing regional brand pilot area government leaders, local industry association leaders, as well as 51 garment home textile brand independent enterprises and 31 domestic department store business enterprise representatives and so on 150 people, attended the "boost brand development industry and Commerce Alliance" special forum and industrial and commercial docking activities.

The apparel home textile brand enterprises and department store enterprises participating in the forum have become the first members of the "business alliance for boosting brand development".

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< p > this is a practical activity of grounding gas.

The theme of the forum is "brand building exploration under the new business environment". It is chaired by Su Baoyan, deputy director of the brand office of China Textile Industry Federation.

Zhang Li, vice chairman of the China Textile Industry Federation and director of the brand office, put forward constructive suggestions on the long-term mechanism construction of cross-border cooperation.

"Promoting the brand development business alliance" is an exchange and docking platform for the two members of the industrial and commercial sector.

Through communication and communication among members, we need to strengthen data collection and data exchange among industries, and share the convenience of big data. At the same time, we should strengthen publicity to create a favorable environment for independent brand consumption, and strive for a common policy conducive to the development of the industry, so as to make the business alliance platform practical.

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< p > it is reported that since last year, the office of brand work of China general merchandise business association and China Textile Industry Federation should meet the requirements of brand textile enterprises and brands and department store business enterprises, and connect hundreds of retail enterprises and brand production enterprises across the country.

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< p > < strong > brand stores must explore /strong < < /p > in a new perspective.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > e-commerce > /a > and so on. Based on the rising of new formats of network technology, the change of consumption demand and consumption behavior is forming a new retail revolution.

In the new retail environment, the rapid development of big data, social media, mobile and digital technology is fundamentally changing the retail structure.

The cooperation between department stores and brands will also be adjusted accordingly.

The rights of traditional suppliers, including brands, distributors and retailers, are being diluted, and consumers will become a strong market entity.

Chu Xiuqi, President of the China Department Store Association, said: "this is a new era of consumer information becoming more and more symmetrical, and the right to speak is shifting from retailers to consumers.

In the face of the tremendous changes in the business environment, how to better improve the operation effect of the supply chain, meet the personalized needs more accurately, and create more beautiful experiences for consumers, all need to be explored by department stores and brands in a new perspective.

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Wang Yao, vice president of the China business association and director of the China National Business Information Center, said: "62% of the retail sales of large retail enterprises are negative growth. The sales of clothing networks are developing rapidly. The physical stores have become online shopping models, and consumers have taken pictures at the physical stores and placed orders online.

The pressure of clothing enterprises is to reduce sales, reduce profits and increase inventories.

Many retailers are department stores and two landlords, most of which are joint ventures, guarantee and deduction points, and the most important thing is that there is no commodity pricing power, and pricing is determined by brand dealers.

From a commercial point of view, pricing power is very important, pricing power can be divided into two ways, one is buyout operation, the other two is to choose cooperative brand.

Traditional retailers must cultivate professional buyers and help develop professional retailers.

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< p > Zheng Chenai, President of the Wenzhou clothing trade association, said: "I think there are two kinds of brands that need attention in brand building, one is manufacturing brand, 70% are manufacturing enterprises in Wenzhou, 70% are manufacturing and manufacturing, they have very good design and research capabilities and manufacturing capacity, but people used to call it OEM enterprises. The added value of products is not really reflected in manufacturing enterprises, and their products can be added to 6 or 8 times before they can enter the consumer market.

In the past two years, consumers are more rational, so we also see that they are very popular in the market at a price of 3 times.

"3 times shop" began to appear in Wenzhou. The factory shop is combined with the manufacturing brand. We call it manufacturing brand joint store or product integration store.

Such a manufacturing brand will promote the development of the industry after the passage is completed.

The other is designer brand, designer brand often stresses cultural added value, unlike commercial brand, most of them do not have a large scale and quantity, there is no scale effect, but this is to guide and bear culture, so these two brands need to be considered in brand building.

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< p > < strong > innovating business mode to adapt to the new changes < /strong > < /p >

< p > "we must admit that this era has really changed."

Lin Qifeng, general manager of Taiwan Fubon media Polytron Technologies Inc, said: "to try to make customers feel very convenient, a department store in Japan will try a new way to store department stores as a warehouse and a place to order. Customers can't take them back easily after buying things. Department stores can deliver goods to customers' homes, or department stores can exist first, so department stores have large warehouses, and department stores can be regarded as a place for customers to try on."

This is a change in the whole business model.

We need to understand customers, make customers happy, buy convenience, let customers easily stroll around the mall, see the likes of goods, say, "wrap up and help me to the home."

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P can also regard itself as an exhibition, concert and T.

A department store hopes to brand good quality products. It creates a pattern, which includes a large exhibition hall. There are many booths. The clothing items of department stores are packaged by stars, and models are put on the show. Then a singer is invited to sing.

For 3 consecutive days, the show attracted some 30 thousand people to listen to concerts and show.

If the audience likes a costume to be photographed by mobile phone, then upload it to buy this suit, just like online shopping order, has created very good performance.

"This mode should be done in advance, and cooperate with brokerage firms to help manufacturers brand their products."

Lin Qifeng said.

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