Quanzhou Textile And Garment Industry Upgrade Is In Danger

In the wake of the global financial turmoil, Quanzhou's textile and garment industry has launched a big upgrade to fight for adverse factors and seek opportunities for danger.

Among them, seven wolves and a number of enterprises took advantage of earlier appreciation of the renminbi to import advanced technology and equipment from abroad to enhance their competitiveness. Haitian textile enterprises highlighted the traditional industrial chain rules and regulations, entered new technological fields, broke through the new development path, and CABBEEN and other brands launched the idea of new fabrics, singing the theme of environmental protection.

"Cold wave" hit: 2/3 enterprises do not make money. "The number of foreign exhibitors dropped sharply, the price pressure is low, business can not be done!"

The business manager of Quanzhou children's clothing foreign trade company introduces that its products are mainly exported, but the last time they went to Canton Fair, they hardly received orders, only a few customers.

In the past 10 years, consumer spending has been one of the most reliable drivers of global economic growth, so when the American consumers take their pockets, the whole world will feel the impact.

The sweeping global financial turmoil has also swept away many orders that were originally "nail in the face", and some enterprises experienced unprecedented returns.

"The return rate is very high, and the buyer finds every reason to return it."

The boss of a clothing company was excited when he talked about the tide of return he had encountered.

"At present, our textile industry, 2/3 enterprises are no longer making money or even losing money. Only 1/3 companies are bracing with profit margins of only 6% to 8%."

Jinjiang, a man's clothing business owner said.

SMEs are the first to fall.

"Now the clothing factories of five or six ten people are basically extinct, and the two or three hundred garment factories are struggling to stop production."

One industry insider described their situation after the cold wave hit.

In his view, it is the over reliance on exports that some enterprises fail to resist in the face of the financial crisis.

According to statistics, nearly half of the ten thousand textile and garment enterprises in Quanzhou centered around Fujian are export oriented enterprises, and the export slump has undoubtedly hit the whole camp.

"Since October of this year, domestic clothing consumption has come to a watershed.

All categories of clothing showed a downward trend, and the consumer confidence index fell sharply.

Wang Yao, Deputy Secretary General of the China Federation of Commerce and deputy director of the China national business confidence center, said that since this year, the consumption power of important cities such as Beijing, Guangzhou and Hangzhou has been decreasing month by month. The global financial turmoil has hit the high-end clothing consumer market. The consumption of mid-range consumption also suffered the first negative growth in October.

Wang Yao said: "in the difficult times ahead, we should not only reduce output, increase the added value of products, but also attach importance to the opportunities brought by the slowdown in the economy and the decline in consumption to the business market."

Industrial upgrading: using space for equipment and facing the big test of the industry, Fujian seven wolf industrial Limited by Share Ltd is looking for opportunities in the crisis, using the opportunity of RMB appreciation, importing many advanced technology and equipment from Germany and France.

Wu Xingqun, deputy general manager of the company, said: "the average size of a pair of trousers produced by the present equipment is only 38 seconds. 8 hours a day can produce seven thousand or eight thousand pants, which is 40% to 60% higher than our original work efficiency."

According to the introduction, the first fast running suspension suspension line imported from Germany was introduced by Germany. By changing the production process and promoting fast flow production, it not only improves production efficiency, but also reduces operating costs, and has more advantages in market development.

In addition to the seven wolves, Shishi, Jinjiang and other Quanzhou textile and garment industry gathering enterprises have also introduced advanced equipment, of which more than 10 enterprises in Shishi have introduced advanced sewing equipment in batches, and more than 40 enterprises in Jinjiang have applied for technical pformation and filing, and put forward the intention to purchase equipment at home and abroad and carry out technical pformation.

"Now that the cost of production is increasing, it is difficult to produce large quantities of cheap clothing.

Only by introducing advanced equipment to upgrade production technology as soon as possible, will it be possible to win a place in the high-end market. "

Cai Jinxu, deputy general manager of Shishi Hongtai textile company, has spoken out that his company invested large sums of money to introduce 150 water jet looms.

It is understood that this year's clothing marketing situation is not good, many garment enterprises have a certain degree of reduction in production volume.

However, some backbone enterprises in Shishi did not complain about the situation. Instead, they grasped the change of production rhythm, and took advantage of this year's "loose production" to introduce equipment and innovative technology to prepare for the next round of "big market counterattack".

Since the beginning of this year, 6 garment enterprises in Shishi have changed their sewing equipment in batches, 3 of them have introduced computer embroidery or computer weaving marks in batches, and 2 have adopted computer hanger hanger production lines.

In addition, there are more than 10 home enterprises to replace or replace the sewing equipment.

The industry believes that Shishi textile and garment enterprises withstood pressure and boldly introduced foreign advanced equipment, reflecting the courage of enterprises to seek development.

The relevant person in charge of the Quanzhou Economic Commission said: "the effect of brand enterprises plays a great role. There are 674 large scale enterprises in Quanzhou over 100 million yuan this year. Under such circumstances, the growth of Enterprises above designated size is still very strong, with an increase of more than 30%."

Technology wins: environmental protection material selling point, the global economic environment's depression, so that more and more Quanzhou clothing enterprises have launched the idea of "new technology" and "new fabric". Environmental protection, fashion, comfort, hi-tech fabric and multi-functional design have replaced the simple design as the biggest selling point of the next season's clothing.

From the 2009 spring and summer series of China International Fashion Week held recently, the industry can find that designers are beginning to favor new fabrics.

In CABBEEN's fashion conference, environmental protection has become the theme of this season's design.

Yang Ziming, chief designer of CABBEEN clothing (China) Limited, said: "our theme is to advocate recycling and sustainable development, using undyed embryo cloth, environment-friendly knitted fabric, bamboo fiber, organic cotton, recycled fabric and other materials, combined with manual elements to make clothes fit for people's physical and mental pleasure."

They also launched their own new fabric products.

The industry believes that designers' attention to environmental protection is in line with the trend of fabric development and garment development in the future.

Besides, textile enterprises are more and more focused on reusing fabrics.

Fujian Haitian textile and Textile Group has made changes in its adversity, breaking through the old rules of the traditional industrial chain, and relying on the "external brain" to strengthen its independent research and development, and enter the field of new technology and new materials, has broken through the new development path.

Recently, Haitian made shopping bags for recyclable recycled materials and products have been favored by the market.

"This shopping bag is made of a new environmentally-friendly material. It does not look at the size of a schoolbag. It can withstand 200 pounds of pull."

Wang Qiming, chairman of Haitian Textile Group, said that since last year, the total cost of enterprises has increased by more than 20%.

This year is even worse. Since March, the price of dyes used in textiles has increased by more than 3 times.

He said that the global financial turmoil has not only reduced American demand, but also deeply affected European and South American markets.

From the point of saving resources and improving the utilization ratio of raw materials, it is imperative to develop new technologies and materials for energy conservation and environmental protection.

Wang Qiming said: "for this reason, we jumped out of the competition circle of traditional textile fabrics and embarked on a road of differentiation and functional products.

Since we own independent intellectual property rights, each bag costs only US $0.6, while the US export price can reach US $1.

This bag has passed the FDI certification in the US, and has exported to 2 million US this year, and we have got 70 million orders next year. "

In recent years, Haitian has continuously reduced the proportion of traditional products, and its product structure has been gradually tilting towards new materials and new technologies.

According to the introduction, at present, only 20% of traditional textile fabrics are in the foreign trade products of the company, and the rest are all new materials and environmental protection products.

Experts pointed out that most enterprises in China are developing new fabrics and new processes according to the needs of the design department.

In fact, apart from that, it is more important to directly contact and understand consumers, to listen to consumers' potential demand for technology, and to research and develop them on this basis, and then recommend them to designers.

"In order to make more fabric that caters to the needs of consumers, products will be more competitive."

Experts say.

Yang Jing: editor in charge