Chen Weiyi: O2O Mode Will Lead The New Mode Of Clothing Sales.

< p > < strong > reporter: what is the design theme and Inspiration of this original "a href=" http://www.91se91.com/news/index_c.asp "fashion show < /a"? What kind of fashion information do you want to convey to consumers? < /strong > /p >

< p > Chen Weiyi Echo Chan: the theme of this design is around the city relationship (City-Relation), inspired by the city where we live and the subtle relationship between us and individuals.

We want to express the contradictory idea of the people walking in the metropolis now.

They want freedom, but they are imprisoned.

They live in a closed big box, but they yearn for freedom inside, eager to understand the outside world.

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< p > < strong > reporter: what is the future development of < /strong > a href= "http://www.91se91.com/news/index_c.asp" > strong > brand collection shop < /strong > /a > strong >? How far is it from the terminal of the garment?

< p > Chen Weiyi < a href= "http://www.91se91.com/news/index_c.asp" > Echo Chan < /a >: the brand collection store has occupied the leading position in the European and American retail market.

At present, China is in the development stage.

The development of domestic stores is an inevitable trend, and will be introduced more by shopping centers in the future.

For O2O shopping mode, I think that not only will not weaken the consumer's sense of purchase participation, but it can make shopping itself and the choice of commodities richer.

The emergence of new media such as APP and WeChat has made the clothing sales process more interactive.

As a brand garment, the mode of online payment and offline picking has played a positive role in promoting the overall sales volume and promoting the effective utilization of resources.

At the same time, O2O mode is also an important step in brand promotion.

Combining brand promotion with physical stores and networks can increase customer awareness of products, so the O2O mode will undoubtedly be a new mode of clothing sales.

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< p > < strong > reporter: what is the prospect of the career development of the fashion designer? What is the living environment? < /strong > < /p >

< p > Chen Weiyi Echo Chan: I am very optimistic about the prospects for the development of fashion designers, especially now that the speed of economic development makes people more receptive and receptive to fashion.

Fashion designers with unique design concepts, well versed in the market and original design are still in short supply.

Therefore, the employment prospects of fashion designers can be considerable.

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< p > < strong > designer introduction < /strong > < /p >

< p > the founder and designer of Chen Weiyi EKOKO Cr ye ateur brand.

He graduated from ESMOD International Fashion College in Paris, France, and was educated at the LA SORBONNE fourth university in Paris, Tianjin Textile Institute of China.

He was the chief representative of the Paris Chinese Fashion Designers Association of France and chief representative of Guangdong apparel industry association.

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