Transformation To Promote Quality Change, Biogenic Year Trend Of Attention

Food and drug safety is an important issue during the "two sessions" just concluded by P.

In fact, food and drug safety is also the lifeblood of many industries.

As a leading brand of Chinese health tea, in order to better serve the people's livelihood, Bisheng has made many changes in 2013 to promote qualitative change and continue to boost its popularity.

The industry said that the move will add to its 2014 a href= "http://sjfzxm.com/news/index_f.asp" brand "/a" image, and its quality products will win a wider market favor.

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< p > reporter has learned that the current "a href=" http://sjfzxm.com/news/index_f.asp "Bisheng yuan < /a" has a production workshop which is in line with the GMP specification of about 13600 square meters, and a one hundred thousand level purification area of 1400 square meters based on GMP standard, and 18 Italy IMA automatic production lines that reach the world's advanced level.

Bi Sheng attaches great importance to the control and control of the source of food safety and the whole process of production.

Strict management system is followed for all raw materials to be purchased and used.

In February 2013, Bi Sheng Yuan pharmaceutical company also obtained the GMP certificate issued by the State Food and Drug Administration ("food and Drug Administration").

In the 2013 year, the production base of Bisheng source in Fangshan, Beijing, received many routine inspections from several relevant government departments, and passed smoothly.

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< p > 2013 is the year of pformation of Bisheng yuan. It is also a year for Bisheng yuan to rebuild its image and seek for a breakthrough.

In < a href= "http://sjfzxm.com/news/index_f.asp" > marketing < /a >, emphasize and rebuild the brand connotation and industry leadership position of Bisheng brand, so as to enhance brand value.

In terms of brand positioning, the "Oriental tea art" is taken as an imprint, and the advertising proposition of "functional tea and biogenic source" is put forward to attract the attention of consumers.

In order to clearly convey the brand positioning and proposition, we will make a comprehensive revision of the packaging image design: take the product raw material herbaceous plant as a new packaging element, fully convey the natural herbal content of the brand, and dedicate it to the consumers with a new packaging appearance, so as to establish a good brand image in the eyes of consumers.

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