Can Retail 020 Mode Innovation Open Up The Gold Rush "Blue Ocean"?

< p > under the impact of the electricity supplier, the traditional retail formats in recent years have been caught in the dilemma of double declines in passenger flow and performance.

According to the Ministry of Commerce, the sales volume of 5000 key retail enterprises increased by 5.4% from 1 to February this year, a 2.5 percentage point slower than the same period last year, with 3.2% growth in department stores and 6.1% in professional stores, respectively, slowing by 4.8 and 1 percentage points respectively over the same period last year.

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< p > facing the declining trend of the industry, the traditional retailers represented by < a href= "http://www.91se91.com/news/index_c.asp" > Suning < /a > have taken the road of pformation.

Since last year, Suning has been pformed into a "cloud business" by O2O, a "channel store + electricity supplier + retail service provider".

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< p > "unlike traditional shopping for physical stores, O2O shopping is actually a kind of cross shopping, that is, with the help of mobile Internet terminals, there is a continuous conversion between virtual and real".

Sun Weimin, vice chairman of Limited by Share Ltd, Suning group, said.

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< p > the so-called "great minds think alike", and the pressure of endless profits has forced the electricity suppliers to press "treasure" on O2O.

At the end of March this year, Alibaba announced that it would invest in HK $5 billion 370 million for Yintai business. The two sides will fully open up the membership system and payment system, and realize the docking of commodity system.

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< p > in some enterprises and capital markets, O2O is also in the rush. Meanwhile, some people in the industry also do "cold" thinking: Although O2O mode looks "beautiful", it has injected new vitality into the development of a href= "http://www.91se91.com/news/index_c.asp" > retail "/a", but so far, no O2O mode has been able to make profits, and some projects even can not escape the suspicion of listing speculation.

Therefore, for every enterprise, we should not blindly follow suit, but we should be cautious in finding personalized entry points.

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< p > "electric business or shop operators can do O2O business, but to make money is a very difficult thing."

Sun Weimin said frankly.

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< p > the vice president of Limited by Share Ltd, vice president of Limited by Share Ltd technology, thinks that if everyone does the same thing, it is actually a dangerous thing.

O2O itself is only a form. The key is to define what the enterprise positioning is, where your customers are and what products and services you provide to your customers.

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< p > "just like choosing to cooperate with WeChat, entities consider more credit card fees can be reduced, which will increase profits."

Hua GUI said.

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< p > whether or not O2O, how a href= "http://www.91se91.com/news/index_c.asp" > O2O < /a >, in the mobile Internet era, it is a consensus of the industry to reconstruct the retail industry chain with the Internet thinking, and it is the only way to develop the gold rush "blue ocean".

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< p > "the impact of the Internet on China's retail industry is not only the impact of business mode, but also the change of thinking.

In recent years, many traditional retailers lack self-management, no buyers, and lack of understanding of customers. In this respect, there are many courses to be filled.

Guo Geping, President of China Chain Store Association, said.

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< p > looking forward to the future, Sun Wei Min firmly believes: "no matter how O2O passes through the virtual reality, the ultimate goal is to provide consumers with a perceptible and touchable life scene and way."

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