Footwear Industry In Jinjiang Accelerates Enterprise Transformation By Upgrading

In order to make shoes , clothing Fujian's Jinjiang manufacturing industry, which is the leading product of the people's livelihood, has been faced with the constraints of energy, resources and markets and other environmental factors after many years of rapid development. It also faces the impact of product homogenization competition and has entered an important juncture of transformation and upgrading. A few days ago, the sixteenth China (Jinjiang) International Shoe Expo news conference was held in Beijing. Liu Wenru, the mayor of Jinjiang, said at the meeting that Jinjiang should continue to seize the market opportunity and maintain the leading advantage in the competition. It must make space for innovation, through the implementation of innovation driven strategy, the way of differential operation and the transformation of Jinjiang from "manufacturing base" to "famous city". The footwear industry in Jinjiang is going to accelerate the transformation by creating a "upgrade" to break through the dilemma of homogenization competition.

Upgrading by "creation"

The China (Jinjiang) International Footwear exposition, which began in 1999, relies on the strong industrial foundation of "China Shoes Capital" in Jinjiang, adhering to the concept of "scale, internationalization, specialization and refinement". It has been carefully cultivated over the past 15 years, exhibitors are spread all over the world, exhibits are complete in categories, on-site services are in place, and supporting activities are colorful. The shoe Fair will be held in Jinjiang on April 18th ~21. The shoe Fair will focus on the upgrading of the production city. The exhibition area is 50 thousand square meters, 1700 standard booths are set up, and three exhibition areas of footwear products (including outdoor sports equipment), shoe machinery and shoe material accessories are set up.

According to Liu Wenru, in 2013, there were 3338 kinds of shoe making enterprises in Jinjiang, including 161 enterprises with over 100 million yuan output value, over 500 million yuan, 46 enterprises, 97 billion 500 million yuan in output value, 349 thousand employees, an annual output of 1 billion 560 million pairs of sports shoes and 700 million pairs of slippers. The products covered professional sports shoes, fashion casual shoes, outdoor shoes and slippers. At present, Jinjiang has 20 footwear listed companies.

But it is undeniable that the shoe industry in Jinjiang is also facing the dilemma of homogenization competition that Chinese traditional manufacturing industry is facing. The footwear industry in Jinjiang should accelerate technological transformation and accelerate industrial transformation and upgrading by speeding up the integration of industrialization and information technology and intelligence, so as to seize the third industrial revolution development opportunities.

A new initiative of this shoe Fair is a special exhibition area of 500 square meters of industrial design and creative products. At the same time, this shoe Fair will introduce the cultural and creative industries such as the "golden net", integrating animation elements and highlighting cultural connotations. Among them, Kasiron's children's shoes enterprises and animation enterprises jointly produced the 3D animated cartoon "Kasiron's Dragon hunting" is the first animated cartoon of children's shoes enterprises and anime marriage. It is also the first animated cartoon broadcast in Fujian nationwide this year, and has become another attempt of the cultural industry to promote the transformation of the physical industry.

By "Taiwan"

The exhibition hall of the Taiwan Pavilion of the shoe Fair has reached the highest level for the past year. The exhibitors from Taiwan region have confirmed 80 booths.

The Taiwan Pavilion is located in the Eighth China (Jinjiang) International Footwear Expo. It has always been one of the highlights of the shoe fair. In 2007, the ninth shoe fair began to hold the "cross-strait college student sports shoes design competition". Now, the competition has become a platform for outstanding designers on both sides of the Taiwan Strait. The establishment of the Taiwan Pavilion marks a new stage in the footwear industry cooperation and exchanges between the two sides of the Taiwan Strait. After that, the footwear industry in Taiwan changed from a single exhibitor to a trade association. shoe machinery The exhibition of the whole industry chain, such as shoes and shoes, from trade to technology, market cooperation and cooperation, the cooperation between the two sides of the footwear industry has risen to a higher level.

　　 Net interaction

At the fifteenth Shoe Fair held in 2013, the first online shoe fair was launched and closely integrated with offline exhibitions. This shoe Fair will change the Chinese domain name on the basis of the "online shoe fair" and upgrade it to "China Shoe Expo". At the same time, it invites the national 100 net alliance media to promote the "China Shoe Expo" through the online platform. The 3D virtual exhibition project is set up on the website. It uses the huge database resources accumulated by previous shoe fair to guide enterprises to enter the 3D exhibition hall, and strive to create a never-ending 3D virtual shoe fair. It will provide information exchange platform for footwear enterprises and high-quality buyers to participate in the exhibition, and create more opportunities for business cooperation.

In addition, as one of the most effective activities of the shoe fair, this year's "transnational purchasing group Jinjiang enterprise docking conference" will organize 40 international buyers from 12 countries in Europe, the United States and South America, and hold the "Europe and America purchasing group Jinjiang enterprise docking conference". Buyers from various countries will face to face with Jinjiang enterprises to purchase products such as footwear, clothing, photovoltaic electronics, LED lighting, ceramics, umbrellas and bags.