Italy Fabric Industry Relies On Quality And Technology To Achieve Industry Advantage.

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< p > Italy Trade Commission has launched the promotion activities of Italy fabric and garment enterprises stationed in the Chinese market since 2002.

Since then, in order to enter the emerging market with great potential, with the promotion and support of ICE, Italy's small and medium-sized fabric and garment enterprises and the local high-end clothing brands favored by Italy have gradually moved overseas, and have established good cooperative relations with Chinese enterprises.

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"P" > a href= "http://www.91se91.com/news/index_c.asp" > Trade Commission < /a > Beijing office chief representative and Lai Shiping, general coordinator of China (Antonino Laspina), said: "compared with other types of exhibitions, CHIC2014's exhibition in China is undoubtedly an extremely important opportunity and means for the Italy government to open up the Chinese market and display its local culture, and the government attaches importance to CHIC2014 on the scale of the exhibition area and the scale of the site."

The Italy pavilion has an exhibition area of 2340 square meters.

In addition, the exhibition group has set up a fashion center. During the exhibition, 5 brand press conferences are arranged to show the brand style and characteristics of the Italy exhibitors.

The exhibitors include men's woven garments, knitted garments, fur garments, shoes bags and all kinds of garment accessories. These exhibitors represent the product quality, design concept and trend of Italy's fabric and clothing field to a certain extent.

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< p > in addition, the Italy Trade Commission has used special decorative and matching decorations for the exhibits (men's clothing, women's wear, children's wear, knitted garments, home furnishing, beach wear and accessories), so as to show more directly to Italy's costumes culture and brand fashion.

It is understood that compared with other exhibition groups, the exhibition area and display scale of this a href= "http://www.91se91.com/news/index_c.asp" > Italy < /a > are very large.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > Quality > /a > Science and technology achievement advantage > /strong > /p >

< p > Italy exhibitors took an active part in CHIC2014, showing their close attention to the growing Chinese market. At the same time, they also showed that Italy enterprises had great interest in cooperation with Chinese enterprises.

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< p > Lai Shiping (Antonino Laspina) said: "the fabric and clothing products in Italy are renowned worldwide for their unique design styles, high-quality fabrics and processing and manufacturing, and have made important contributions to the development of China's fabric and clothing consumer market.

The export of Italy fabrics and garments in China has been expanding, increasing by about 10% each year.

Especially in 2013, the proportion of Italy's clothing exports in China increased by about 13%, amounting to 844 million US dollars, accounting for 18% of China's clothing imports. It is China's largest source of clothing imports. "

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Less than P. Nowadays, Italy's fabric and garment manufacturing, in addition to its unique exquisite patterns and printing, has achieved its industry advantages by product quality and technology content.

In addition, Lai Shiping also said that due to the rapid development of fashion culture in Italy, the "slave era" of big brands has become the past. Italy should integrate local culture with fashion innovation and become a "rising star" in the world's big brands.

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