Martha Stores Seek Pformation Partners In China To Find Partners In China

< p > > British a href= "http://www.91se91.com/news/index_c.asp" > retail enterprise < /a > Martha department store (Marks&Spencer) announced on 8 th its latest development strategy in China, including focusing on developing existing flagship stores and central stores in Shanghai, and opening direct flagship stores in new markets such as Beijing and Guangzhou. As a major turning point in the business mode, Martha intends to find local partners to develop its business in China.

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< p > Martha department store originated in 1884 and has a long history of 130 years.

At present, the UK has more than 770 stores, and has more than 430 stores and 6 international shopping websites in more than 50 regions of Europe, the Middle East and Asia. It has more than 82000 employees worldwide.

Martha stores now own 7 stores in Shanghai.

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< p > however, such a long established British time-honored retailer has not developed smoothly in the Chinese market. When it first entered the Chinese market, it was accused of incomplete goods and old fashioned problems. Since then, its expansion rate has not been fast. Especially its strong brands and food plates in overseas markets have not played a significant role in HUAFA. Even Martha's department store was once mistaken for clothing brands by many consumers. In fact, Martha's department store has a core competitiveness in food and some of its own brand goods.

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< p > under such circumstances, there is news in the near future that Martha general store may give up in China "a href=" http://www.91se91.com/news/index_c.asp "direct battalion mode < /a", or even close shop.

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< p > > for this reason, < a href= "http://www.91se91.com/news/index_c.asp" > Martha department store < /a > 8, said that it will focus on developing existing flagship stores and central stores in Shanghai, while it will try to find local partners in China. But whether the meaning of "cooperation" is a joint venture or not, Martha has not explained it.

It did not give up its direct camp mode. In the future, it will enter new markets such as Beijing and Guangzhou to set up a direct flagship store. At the same time, it will further expand its brand awareness through the e-commerce platform of Martha's official flagship store of Tmall, and push the Martha brand to the whole country.

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Stephen Rayfield, managing director of Martha Greater China, said: "Martha has always been committed to developing China's business and regarded China as one of the most important international markets." P

We are now reassessing the existing store structure and may adjust the location of some two level shops in the vicinity of Shanghai to prepare for the opening of a new flagship store.

We are also actively seeking local cooperation to jointly promote the development of the Chinese market. This will help us speed up the growth of China's business with the help of our partners' rich local market experience and expertise.

To support China's business development, we have recently appointed Maria Rodal as the general manager of Martha China to strengthen the Chinese management team. Before joining Martha, she served as Asia Pacific Human Resources Director of Inditex group.

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