Reebok New Skyscape Women's Light Walking Shoes

As a pair of light walking shoes, SkyScape is suitable for casual occasions. Weighing only 139 grams, the use of special foam material in the middle, rubber induction pad, special material vamp and suture without car line, SkyScape lets female consumers always feel comfortable in busy daily life. SkyScape is specially designed for women. At the beginning of its development, Reebok put forward that women need a full range of attentive care. Therefore, I hope these shoes will not only focus on the sole, but also make the whole foot wrapped by comfort. To this end, Reebok's research and development team jumped out of the traditional shoemaking area, and gained unique inspiration through learning and observing products in other fields: the pillow design of SkyScape soles comes from the furniture industry, and the inspiration of shoes comes from the sponge bra of underwear.

As the highlight of this technological innovation, SkyScape shoes are made with the same technology as making sponge sponges. The material used is seamless two-way stretch material. Its own excellent tension and ductility make the whole body soft and comfortable, and at the same time provide enough air permeability, thereby providing free movement space for two feet. The sole is a sleeper like a cloud, providing adequate cushioning and resilience for all-weather comfort experience. This lively SkyScape will have a variety of colors to choose from and match with any dress or mood.

As the image spokesman of Reebok SkyScape, the international supermodel Miranda Kerr praised this brand new shoe: "I am basically out all day, so it is very important for me to have a pair of shoes that balance the comfort, style and function. This pair of SkyScape is already an indispensable single item in my wardrobe. Wherever I am, it is accompanied by me. This is a perfect pair of shoes. You can wear it to work, go out to work, or go to the gym to exercise, because they are light and simple, so traveling with them is also a good fit. SkyScape has many fashionable colors to choose from and suit all kinds of clothes. "

"Martina brand has always been diligent in the research and development of women products, and is also good at drawing inspiration from the field of non sports shoes. I am proud to say that we have achieved this in the new product of SkyScape," said Reebok Reebok, director of Martina Jahrbacher. This pair of shoes has been researched and developed for over two years. We always believe that we can create a pair of shoes that are perfectly compatible with female consumers. At the same time, we have to make sure that this product is different from other shoes in the industry, and she is unique. Reebok has been looking for a new way to create the best footwear, and our innovation has finally made SkyScape, a pair of shoes that can be felt after wearing them.

The SkyScape series of walking shoes will be on sale in the middle of April 2014 in Reebok stores and Tmall official flagship stores in mainland China. By then, Reebok will also launch a marketing campaign featuring fashion mark Miranda Kerr. Through all the platforms (TV, flat, retail, public relations and social platforms), the whole activity shows the Skyscape "my comfort and performance" wearing experience to attract women from all over the world. The TV and print ads also focus on this theme. This graphic part is handled by legendary fashion photographer Gilles Bensimon, while TVC is well-known MV director Dave Myers palm mirror.