Gifts Promotion Is Principled, Pragmatic, And Not Exaggerated.

< p > some clothing franchisees deliberately exaggerate the value of the gifts in order to attract customers, so a small towel with a value of 3 yuan is worth 10 yuan. A 5 Yuan Plastic statue has become a value of 20 yuan.

Consumers are eager to buy the product after they buy it home. Is this not worth two or three yuan? Hi, the result is that the price of the goods is increased by 5 yuan, which is disgusting! So what is the a href= "http://www.91se91.com/news/index_c.asp" > consumer > /a > what good impression can there be on the brand?

< p > cheap gifts are better off. Some products are prepared for a large number of gifts when promoting sales. It seems very tempting in his promotion. "Buy our products, you will definitely get a lot of harvest, buy and send!" but when customers rush to the scene, they lose hope.

The so-called "super value" is a bunch of plastic items that may cost a few cents per unit price.

It might be effective for a child, but he chose the wrong one again.

Finally, customers were sneered at.

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< p > indeed, in the promotion of consumer goods, the promotional gifts of clothing sales will not be too great in general. According to my experience, if the gifts that are immediately purchased, the highest value will be about 10%-15% of the value of the merchandise itself. Other non instant incentive promotional gifts will only take up the 3%-5% value of the commodity itself.

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< p > don't forget that our customers, after nearly twenty years of market experience training, are no longer the customers who have to queue up for two pounds of salted fish in the era of commodity shortage. Now they have a very accurate assessment of the sense of value of commodities, especially in everyday consumer goods.

If you give him the "a href=" http://www.91se91.com/news/index_c.asp "/a", if the exaggeration is too exaggerated, the danger may be their trust in the brand.

Therefore, seeking truth from customers is actually the maintenance of brand image.

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< p > we know that < a href= "http://www.91se91.com/news/index_c.asp" > Customer < /a > usually have more or less a kind of cheap psychology. In the crowded stores, most customers are always rushing to and fro, and the way that they can stop visitors is "something sent, free service" and other means.

This is why we often hear the opening remarks of customers in the store, that is, "this is the reason why AVON counters are free," and "buy it".

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Some clothes to join him in his propaganda seems to be very tempting. "You will have a lot of value in buying our products. You can get a value reward of 20 yuan for gift products and buy an opportunity!" so customers rushed to the scene to pay for the purchase and get ready for a little extra gain. When the customer bought the product, they asked them to take a shopping ticket and wait there. They also played the lottery and raffled the customers. Finally, only a few of the customers got the gift, so that some customers shouted, some customers even left halfway, the host spoke loudly on the stage, and the people left long ago. < p >

This gimmick often gives customers the feeling of being played and has no good impression on the brand.

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< p > clothing for shopping gifts, it is best to reduce some unnecessary links, for example, take a small ticket to wait in line, take a small ticket for gift coupons and then give gifts.

When we send gifts at the promotional site, we must keep firmly in mind this military discipline.

Don't cry out and shout. It's also a waste of words, and it doesn't leave a good impression on the consumer's mind.

What a mistake!! < /p >

< p > clothing must be considered from the aspects of product characteristics, functions and brand attributes, and connotation, so as to find gifts that are related to the product itself and brand appeal.

It is absolutely necessary to exaggerate the value of the gifts appropriately. This will increase the sense of "value for money" to some extent, but exaggerate your ability to make it self defeating.

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