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Net Profit Fell 39% On Saturday, "Foot Wars"

2014/4/8 9:47:00 27

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> a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry homogenization competition is becoming more and more serious, stock is constantly increasing, if shoe enterprises do not have a "single weapon", it is difficult to break through, and easy to fall into the situation of declining profits.

Zhang Zemin created the enterprise with his own hands. When the footwear industry was listed on the A stock market in 2009, the industry had high expectations for it at the time. It is hoped that the shoe industry of the first leg of the mainland women's footwear enterprises in China will be able to match the BELLE shoes international shoe market in the world in the future.

However, in the past five years, the shoe industry not only failed to catch up with BELLE international on Saturday, but on the other hand, there was a growing gap between sales scale and profitability.

On Saturday, the footwear industry announced yesterday that the company achieved operating income of 1 billion 844 million yuan in 2013, an increase of 17.53% over the previous year, a profit of 48 million 224 thousand and 400 yuan, a decrease of 38.31% over the same period last year, and a net profit of 34 million 20 thousand yuan attributable to the parent company, a decrease of 39% over the same period last year.

Saturday, the footwear industry finished 1 billion 181 million yuan at the end of last year, and inventories increased 13% compared with the beginning of the year.

on Saturday, the footwear industry pointed out that according to the domestic economic development and inflation, the rigid rise of raw materials and manpower costs is expected to continue. Commercial real estate prices will also increase pressure on the department stores to increase the discount point. These factors will have a certain impact on the profitability of the company.

in recent years, with the continuous slowing down of the growth of total retail sales of domestic and consumer goods, consumer confidence is weak, coupled with the rapid development of shopping centres, online shopping and other emerging channels, as well as the situation of homogenization competition in department stores, which has resulted in a decline in overall passenger flow and sales in some department stores. On Saturday, the sale of high-grade leather shoes by department stores mainly depends on the sales channels of department stores, which may have some adverse effects on the sales of the products.

In addition, the development of new channels and new business models of footwear industry is still at an early stage on Saturday. The cost and profitability of the shoe industry will have some impact on the company's short-term performance.

the performance of Daphne international, another woman shoe manufacturer, is also unsatisfactory. The situation is somewhat similar to that of the shoe industry on Saturday, and profits have also declined sharply.

In the 2013 fiscal year, Daphne's turnover dropped slightly from 0.8% to HK $10 billion 400 million, up from HK $10 billion 500 million in the same period last year, and net profit of HK $330 million, down 66.7% from HK $970 million in the same period last year.

the situation of BELLE international is better.

Reversing the decline in profitability in the first half of 2013, BELLE international made a profit of 4 billion 492 million yuan last year, an increase of 3% over the same period last year.

Last year, BELLE's international revenue increased by 10% to 36 billion 250 million yuan.

Li Peng, Secretary General of Asia's a href= "http://www.91se91.com/" > footwear industry < /a > association secretary general, yesterday accepted the first Financial Daily reporter's interview that the manufacturing cost pressure has been widespread in recent years, which is one of the reasons for the general decline of the footwear industry profits. But the key is that the footwear industry is constantly increasing. In the market is not ideal, many shoe enterprises are still expanding in pursuit of performance, and the styles of women's shoes are changing rapidly. In the case of inventory yet to be digested, new products are constantly being put into the market, and shoes have a certain shelf life. Some enterprises are selling at low prices to clear inventories, so that the profits of the footwear industry continue to decline and fall into a vicious circle. "The http://www.91se91.com/" has a long shelf life.

as far as the environment is concerned, the pcripts of different women's shoes are not the same. Li Peng thinks that the growth rate of BELLE is slowing down. But as a leader, BELLE has a strong ability in R & D, channel development and coping with market changes, and if its footwear industry does not get rid of homogeneous competition, it will be difficult to shake BELLE's position.

In recent years, a lot of women's shoes have created their own brands, which has a slight effect on BELLE shoes, but the impact on some two or three brands is relatively large.

In the face of intensified market competition, in addition to the high-end brand shoes such as Stell Luna, which is the brand of the International Footwear Group, the other high-end enterprises will get a good growth. Other enterprises will not be able to compete with BELLE in the homogenization competition.

Saturday, the footwear industry said that it will promote diversification of channels, expand marketing coverage and consolidate market share.

In recent years, with the rapid development of new channels such as "a href=" http://www.91se91.com/ "shopping" /a "center" and e-commerce, around the department store as the center, channel exploration and expansion is being carried out. The company is strengthening cooperation with the major e-commerce platforms, realizing the online extension of the major brands, and carrying out the linkage between online platforms and offline stores.