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    British Clothing Enterprise NEXT Design Plan Worth Learning

    2014/4/7 14:00:00 17

    British Clothing CompaniesNEXTFashion Design

    < p > with the advent of the British new product of NEXT, the British retail giant Martha sales department seems to have missed the championship in March. Why? Where does it seem to be? If Martha wants to regain its status in the retail industry, it has to make some efforts. The famous female fashion editor "a href=" http://www.91se91.com/news/index_c.asp "Eliza Scarborough < /a" will make a comprehensive comparison between Martha and NEXT garments, with NEXT as the object of comparison, and provide Martha with a series of improvements that are worth learning from.

    < /p >


    < p > < strong > focus 1: positioning a href= "http://www.91se91.com/news/index_c.asp" > consumer group < /a > /strong > /p >


    < p > this Tibetan blue and sleeveless dress from Martha's department store can not really enter the human eye. The length between the mini skirt and the pencil skirt is very awkward. The shape and length of the four sides are difficult to satisfy the mature female group, while the young girls about 20 years old will complain that this dress is dull and monotonous.

    < /p >


    < p > NEXT tight knitted skirt < a href= "http://www.91se91.com/news/index_c.asp" > Design > /a > reveals elegant, fashionable breath, just right length modified leg type, knitted fabric is comfortable and refreshing.

    < /p >


    < p > < strong > focus 2: thin and thin first, < /strong > /p >


    < p > no one will choose to make their own fat clothes, and Martha's wave swimsuit unfortunately stepped on the mine.

    A pair of shoulder straps, buttocks and lace skirts will only make people look overstaffed.

    < /p >


    < p > concise shape, smooth lines, soft texture, the most important is extremely thin. NEXT's swimsuit design is full of magic. This kind of magic will make people hesitate to open the wallet and put it in the pocket.

    < /p >


    < p > < strong > focus 3: simplicity is beauty > /strong > /p >


    < p > there is no connotations in Martha's eyes. There are too many "connotations" in the near future. He gives too much rhetoric to the pink pendant dress. The printing of metallic color on the skirt is too dazzling. The slanting stripes on the upper part make the dress lose its sense of fluidity, and the jewelry adornment of the neckline has a strong feeling of the noisy guests.

    < /p >


    Compared to P, NEXT's star money is parity and atmosphere.

    The texture is light and comfortable, the cutting is exquisite and elegant. The pattern on the skirt is even more cute and cute. The designer also separably separate the coat from the skirt by ingenuity. It is clever enough to hide the fleshy meat without affecting the appearance of the beautiful body.

    < /p >


    < p > < strong > focus 4: Master visual sense < /strong > < /p >


    < p > black and white has always been the favorite color of designers, because the proper use can undoubtedly make the costumes produce a perfect visual effect. However, Martha's designers seem to have not grasped their essence, piecing together black and white together, giving people a sense of dislocation in vision.

    < /p >


    < p > obviously, the designer of NEXT clearly realized the meaning of it, using black cover to make the fat part, and using white to cater for black lines to modify the waist and abdomen, not only to the legs, but also to the waist.

    < /p >

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