China'S Clothing Industry Begins To "Branding"

< p style= "text-align: center" > < img border= "0" align= "center" width= "461" height= "301" alt= "" height= "/" > "

< p > reporter recently learned from < a href= "http://sjfzxm.com/news/index_s.asp" > China Textile Industry Federation < /a > circulation branch, as China's economic development speed has changed from rapid growth to steady growth, China's garment industry has gradually pformed from volume expansion to brand building, and brand strategy is also upgrading to the national strategic level.

It can be said that the upgrading of brand value has become an important goal and symbol of brand building pformation and upgrading.

< /p >

< p > the responsible person of the Circulation Association of China Textile Industry Federation said that in 2013, the growth rate of China's textile and garment industry slowed down from 2012 to 2013, which was affected by industry development and market environment factors.

A series of predicament, such as intensified international competition, weak domestic demand, raw material prices and financing difficulties, will accelerate the self innovation and development and pformation of enterprises, which is both a challenge and an opportunity for small and medium sized start-ups.

< /p >

< p > 2014 is China's reform year, and it is also an important turning point in deepening the reform of the industry.

The future advantages of the garment industry will lie in sustainable technology, brand and talent development.

Brand enterprises should adapt themselves to the new industry pattern through continuous reform and innovation and business mode innovation.

< /p >

< p > China's < < a href= > http://sjfzxm.com/news/index_s.asp > > 12th Five-Year > > the outline of the program clearly puts forward "to enhance the ability of product development and brand building, and to promote the manufacturing industry from big to strong."

Zhang Li, vice president of China Textile Industry Federation, said that small and medium garment enterprises, especially the growing brand clothing enterprises with growing strength, are the foundation of the brand development of China's garment industry. Only by vigorously improving the branding degree of small and medium-sized clothing enterprises and cultivating a batch of garment enterprises with strong development strength can they promote the branding process of China's small and micro garment enterprises more effectively.

< /p >

"P", not long ago, the Ministry of industry and information issued the circular on the pilot demonstration of regional brand construction of industrial clusters. It clearly pointed out that provincial units need to strengthen the professional guidance for the pilot projects of regional brand construction, actively play the role of brand cultivation in specialized and professional institutions, provide professional support and services in brand cultivation, quality management, intellectual property management and other aspects, strengthen policy and project support, actively strive for local government financial and taxation policy support, and strengthen cooperation with finance, development and reform, commerce, industry and commerce, quality inspection and other departments to jointly promote the regional brand construction of industrial clusters.

< /p >

< p > > in this regard, Xia Lingmin, vice president of the China Textile Industry Federation and chairman of the circulation branch, clearly stated that in the future, efforts will be made to improve the cultivation of brands.

He said that the association has been committed to the growth and development of China's "a href=" http://sjfzxm.com/news/index_s.asp "clothing" /a "growth brand.

In the past, China's clothing growth brands all focused on the traditional independent clothing brands that grew up in the professional market. With the development of the times and the innovation of business models, e-commerce brands and independent designer brands, which are more and more attracted by social and market concerns, also need support from industry and market. Therefore, starting from this year, China's apparel growth a href= "http://sjfzxm.com/news/index_s.asp" > brand "/a" has also attracted the participation of designer brands and e-commerce brands, hoping to absorb and support the growth of more excellent domestic independent clothing brands.

< /p >