Daily Sales Volume = Daily Passenger Flow * Payment Rate * Customer Price

< p > < strong > (1) increase the passenger flow < a href= "http://www.91se91.com/news/index_c.asp" > department store < /a > pformation design method < /strong > /p >

< p > the first thing to note is that the volume of traffic here mainly refers to the number of target customers in line with the location of shopping malls.

When designing the overall spatial style of shopping malls, designers should first understand the common characteristics of the target customers, such as their age, gender, income, occupation, educational background, and a series of problems. Then, according to these common characteristics, we will carry out the positioning and in-depth design of the overall style of the Department Store pformation.

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< p > we need to point out that we must determine the overall style of the space according to the location of the shopping mall and the preferences of the target customers, rather than positioning the space environment style of a department store based on the preferences of the business leaders or individual leaders.

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< p > second factors that have great impact on customer flow are the appearance and door design of shopping malls, and some department stores with novel designs and visual effects are often able to win more first-time customers.

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< p > the third impact on passenger flow is the quality of interior lighting design, because light is so important to the environment of a department store that when you walk into a department store, you don't need to see any products at all, your instincts will tell you the advantages and disadvantages of this department store.

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< p > in fact, all contents of the department store renovation design will directly or indirectly affect the passenger flow, and no longer will be described here.

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< p > < strong > (two) increasing the design of the department store of < a href= > http://www.91se91.com/news/index_c.asp > paying less than /a > < /strong > /p >

< p > the main factor determining the rate of paying is actually the display of goods and commodities.

In this regard, brand names generally play a greater role.

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The standard control of the overall display of "P" shopping malls can also help to supplement the beneficial effect. If the commodity operation Department can study and discuss with the designers in this respect, the overall display of the store is well standardized and standardized, which can greatly improve the visual effect of the overall brand display of the shopping mall, and can make the goods more attractive to the customers' eyeballs and create more sales performance (see below).

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< p > another factor that has an impact on the rate of pay is that the length of the customer's stay in the mall, the longer the detention time is, the more opportunities it will create for sales, which will stimulate sales growth.

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< p > to extend the average customer retention time, we need to improve the comfort of shopping mall environment and the humanization of services.

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< p > < strong > (three) improving the design method of department store of < a href= > http://www.91se91.com/news/index_c.asp > customer price < /a > < /strong > /p >

< p > the price of the customer unit is mainly related to the location of the shopping mall and the consumption ability of the target customers, but theoretically, if we can extend the average customer retention time, it is possible for a customer to create a higher customer price.

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< p > in addition to the above three indicators, the business strategy analysis, category planning and Eastern Line Design of department store renovation also contain the wisdom of business strategy, for example, how to effectively guide the passenger flow and how to ensure the homogeneous flow of passengers in each area of the mall. These strategies will play a positive role in the sales performance of department stores in the future operation.

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