Dahongmen Has Become The "Chinese Brand Incubator" For Garment Industry.

< p > crocodiles, Montagut, Armani...

In the past, who signs the big label, now, please < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > self created brand, Becca ballet, Ling dance, Job dress...

The brand is small, but its own.

Up to now, more than 4000 businessmen in Dahongmen have sold more than 4000 brands.

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< p > < strong > > what is the big stick? < /strong > < /p >

< p > this year, Hu Zhengwang, 41 years old, is a Yueqing native in Wenzhou. She has been engaged in the "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "business for more than 20 years in Dahongmen.

He has a vivid history of the development of the clothing industry in Dahongmen.

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< p > "the earliest people in Yueqing came to us, carrying sewing machines and sewing machines. We rented the houses of farmers' families. A few people opened a small workshop and began to do" a target= "_blank" href= "http://www.91se91.com/ > clothes < /a >.

Hu Zhengwang said.

From the road market, the simple shed to the regular market, in the 90s of last century, the clothing business in Dahongmen was particularly prosperous.

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< p > at that time, people did not have the concept of intellectual property. Trademarks were bought from the excipient market. Butterflies, Narcissus and plum blossoms were not registered by industry and commerce.

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Less than P, manual workshop production is in short supply, merchants are beginning to buy goods from the south, some agents are branded, and some orders are produced.

At this time, counterfeiting began to prevail.

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< p > "what brands are big and sell fire, imitate what kind of money and sew what trademark, so everyone is doing this, and they are all at ease."

Hu Zhengwang said.

Crocodiles, Montagut, Armani...

At that time, it is no exaggeration to say that no matter what the domestic and foreign countries are, they will not be able to afford Dahongmen as long as they are famous brands.

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P > a large number of OEM production also ruined Dahongmen's reputation.

"Montagut T-shirt 50 yuan three pieces, Pierre Cardan suit 200 yuan a set."

Hu Zhengwang said, "when it comes to Dahongmen, people feel that they are all cheap goods and fake goods, and no gifts are required."

Dahongmen has become the pronoun of the low end.

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< p > OEM merchants are also deeply affected.

Once, Hu Zhengwang, the man in charge of the men's wear, ordered dozens of trousers from the south. He posted the brand "Wilton" that was sold in Guangdong at that time, but the goods had not been unpacked in Dahongmen, and the brand had been unsalable.

"Guangzhou imported 35 yuan, and finally ten yuan left."

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< p > "you can sell the brand, I can sell it, there is no guarantee."

If you register your brand and become a patent, you can sell it. "

Hu Zhengwang said.

Over the years, businesses in Dahongmen have come to realize that counterfeiting is not a permanent solution. If you want to develop, you must have your own brand.

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< p > < strong > opening the design room, creating the brand < /strong > < /p >

< p > Zi he department store, Hua Tang mall, blue island...

Customers who often buy Women's clothing in these shopping malls must be familiar with the brand "Becca ballet".

She is Dahongmen's original brand.

From OEM to self created brand, Wang said that he just complied with the development trend of the market.

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< p > "there are three fashion centers in the field of clothing, one is Guangzhou, the other is Shanghai, and the three is Beijing."

Wang Quan said that Guangzhou's clothing is particularly fashionable, avant-garde, changing rapidly.

Shanghai is slower than Guangzhou, and has a unique style of Shanghai style.

In Beijing, it is more conservative.

The style of Guangzhou can't be sold directly, but the style of Shanghai is popular in Beijing, but the version is small, which is not suitable for the northern people's figure.

Therefore, Acting South brand is not a permanent solution.

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< p > to create a brand in Beijing, Wang Quan's strategy is "south to North Water Diversion".

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< p > Wang Quan found an office location in Shanghai, recruited buyer and print master, and set up a design studio.

First let the buyer buy clothes according to the fashion trend, and then make the sample clothes with the designer and integrate the characteristics of the northern people, and send them back to Wang Hing's factory in Daxing, Beijing, for mass production.

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P has done this for a year, and Wang has tasted the sweetness: the design of his own is suitable for the northern people's physique, welcomed by customers, and slowly accumulating a steady source of tourists.

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< p > "the same style, brand name is better than no brand."

There are brands that give people a sense of security.

Wang Quan said.

In 2003, Wang officially registered the "Baina ballet" brand of women's dress.

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< p > "Maurice Beja is a modern ballet choreographer. I saw it in a newspaper."

Speaking of the origin of the brand name, Wang Quan is still a little shy.

Becca's Ballet brings beauty to the people, which is also pursued by "Bei Jia Bali" dresses.

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At the same time, P also bid farewell to his handicraft workshop, and built 1200 square meters of factory buildings and twenty or thirty workers to more than 100 people.

Beckham Ballet's product line is becoming more and more abundant, and its product quality is gradually improving.

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< p > zhe Shun department store, Hua Tang mall, blue island, EPO outlets, and vitality Oriental...

Becca ballet began to enter the major shopping malls in Beijing.

At the same time, Shijiazhuang, Shenyang, Harbin, Ji'nan, Chengdu, Urumqi, Hangzhou...

Becca Ballet's agents blossom all over the country, and terminal sales reach more than 300 customers.

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< p > "we have once sold a skirt, the product number is 6022, from 2006 until 2012, in the middle of two years, the color has not changed, as soon as we see it is our family's clothes."

Wang Quan was very proud.

With the brand, Wang's clothing business is becoming more and more stable.

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< p > < strong > brand incubation goes all the way < /strong > /p >

< p > March 26th, CHIC2014 China International Garment "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "Expo opened in Beijing. As Asia's largest apparel industry event, the fair not only attracted clothing brands, distributors, agents all over the country, but also attracted a large number of overseas customers.

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The highlight of this year's exhibition is < p >, the first time Dahongmen garment trade group has been invited to participate in the exhibition.

About women's clothing, women's space, an Hui Zi fur, EV-TE (ITTI), Ming Dian house, rural slaves......

In the red - based exhibition area, six brands that Dahongmen nurtured itself came on the bright side, attracting more than 8000 people on the first day.

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< p > "in the past, merchants were mainly represented by agents, and now they sell more and more of their brands, at least 20%.

They are all nurtured by Dahongmen. "

Chen Fang, director of Dahongmen clothing trade group, proudly said that with these original brands, Dahongmen will have its own fist products, and Dahongmen will play an increasingly important role in the national garment industry.

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< p > in May of this year, Dahongmen Fuhai International Building, known as "clothing carrier", will soon open.

In this large shopping mall with a building area of nearly 100 thousand square meters, a special area will be opened and the designer studio will be introduced into Dahongmen business circle for the first time.

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< p > "plan to introduce 15 to 20 new a target=" _blank "href=" http://www.91se91.com/ "> Fashion Designer < /a >, including 5 foreign designers and 10 to 15 domestic designers.

Zhang Shangnan, the project leader and chief designer of the China Textile Design Center, said that 5 foreign designers have been basically identified. They are from Holland, France, Italy, the United Kingdom and South Korea, and some are designers of international first-line brands.

The designers from China are also the winners of the design awards in China.

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< p > apart from the occasional fashion trend conference and designer's show activities, these top fashion designers have another important task: providing outsourcing services to merchants in Dahongmen business circle.

"Merchants no longer need to worry about asking designers," he said, "which designer's works will buy directly."

Chen Fang said, soon, Dahongmen brand will have an international norm.

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< p > Dahongmen has become the "Chinese brand incubator base" in the garment industry. More and more Beijing's clothing brands are coming out of here.

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