2013 Annual Development Report Of Zhejiang Provincial Exhibition Industry

< p > 2013, in the face of the complicated situation at home and abroad, the CPC Central Committee and the State Council made scientific judgments and decisions, and insisted on making progress in a stable way and making steady progress. We must adhere to the transformation of government functions as a breakthrough point, properly handle the relationship between the government and the market, strive to release reform dividends, stimulate market dynamism, endogenous motivation and social creativity, co-ordinate steady growth, adjust the structure and promote reform, and implement a series of policy measures that are both beneficial and long-term. Under such economic background, the exhibition industry of our provincial capital has maintained a steady growth. The exhibition industry still plays an important role in promoting commodity circulation, technology exchange, information communication and economic and trade cooperation. < /p >
According to the statistics of Zhejiang International Convention and Exhibition Industry Association (P), the exhibition area totaled 8 million 290 thousand square meters (fourth in the whole country). There were 29 thousand and 800 professional meetings held for more than 50 people, 412 events for more than ten thousand people, and 285 thousand square meters of overseas exhibition area, 31 thousand and 600 international standard booths (47.5% of the country ranked first in the country), 459 thousand square meters of exhibition area in the province, 51 thousand of the standard booths, and 459 thousand people in the social employment field; the direct output value of the above exhibition industry was RMB yuan, accounting for the GDP of the whole province, accounting for the GDP of the province, accounting for 723 of the total province's industry. < /p >
According to the above statistical analysis, the growth rate of the exhibition industry slowed down in 2013, of which the exhibition area grew by only 2.9%, and the exhibition project grew by 1.7%; the 50 or more professional meetings did not grow at all, and the festival activities of more than 10000 people dropped by 11%; the area of overseas exhibition also dropped by 6.6% (the national exhibition area dropped by 10% or so), but the international trade and economic exhibition such as the Canton Fair and the China Fair increased by 6.39%. The annual output value of the Convention and exhibition industry increased by 5.4%, accounting for 1/5 of the third industries in the whole province, and the contribution of the exhibition industry to the third industry is still relatively large. "P > At present, there are 22 exhibition and exhibition venues in the province. The exhibition area has exceeded 1 million square meters, and there are nearly more than 600 enterprises and institutions operating in the province. From the analysis of the type of exhibition, business and trade accounted for 60%, consumption accounted for 30%, culture and other exhibitions accounted for 10%. From the analysis of group exhibitors, state owned, collective, share and associated enterprises accounted for 15%, private enterprises accounted for 45%, Hong Kong and Macao and foreign-invested enterprises accounted for 4%, industry associations (associations) accounted for 30%, and government or public institutions accounted for 6%. Based on the above statistical data analysis, the exhibition industry in 2013 has the following points: < /p >
< p > 1., steady rise, brand expansion. Judging from the achievements of the above exhibition industry, the overall trend of the development of MICE industry in 2013 is steadily rising, slightly higher than that of last year. But some brand exhibitions have made great progress and improved their overall influence. Like the fifteenth West Lake International Fair in 2013, the nineteenth Yiwu International Fair for commodities in 2013, and the twelfth China International Consumer Goods Fair, good results were achieved. < /p >
< p > 2. exhibition abroad, quality improved. In 2013, a total of 97 overseas exhibitions were held and supported at the provincial level, including 2 self run exhibitions, with 33 supporting exhibitions and 62 general support exhibitions. Through the "Zhejiang Provincial Exhibition operation monitoring system" to monitor and monitor the exhibition held and supported at the provincial level: in 2013, more than 5000 enterprises participated in the overseas exhibition of our province, and the number of exhibitors was nearly 5600. The total area of the exhibition was 50 thousand square meters. The exhibitors received more than 26 thousand visitors, and the average single booth received 46.4 merchants, and the spot and intent turnover exceeded 1 billion 150 million US dollars. < /p >
< p > 3.. Seize the opportunity and expand the market. Zhejiang is a small province with resources and a large foreign trade province. Zhejiang enterprises have high enthusiasm to participate in the domestic and international exhibitions. According to statistics of the international trade fair, such as Canton Fair, China Fair, ASEAN Expo, East Asia Expo, South Asian exposition and other places in Beijing, Shanghai and Guangzhou, the exhibition area is 459 thousand square meters and 51 thousand standard booths. There are only more than 10 thousand booths in the Zhejiang Fair exhibitors, accounting for 20% of the fair number. According to the statistics of 15 international exhibitions, Beijing fashion week, Beijing International Auto Parts Exhibition, Shanghai Furniture Fair, Shanghai a href= "http://www.91se91.com/" target= "_blank" > textile "/a" exhibition, Guangzhou furniture exhibition, Guangzhou home exhibition, Guangzhou lighting exhibition, etc., Zhejiang business exhibitors area basically occupies 10% to 20%. According to the sample survey of 1000 foreign trade enterprises in Zhejiang Provincial Department of Commerce, about 70% of export orders were obtained at various professional trade exhibitions. < /p >
< p > 4. professional exhibition with distinct features. Zhejiang Convention and exhibition industry, relying on local characteristic industries, has become a unique model for the development of Zhejiang MICE industry. Ningbo Expo and < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > Festival, China (Yiwu) International Commodities Fair, China (Wenzhou) International Machine Tool and die exhibition, China (Shaoxing) Textile Expo, China (Yuyao) plastic material fair, Taizhou plastic products fair and so on, have become Zhejiang and even an important national brand exhibition. In addition, based on the "characteristic industrial cluster economy" in Zhejiang Province, the county exhibition in Zhejiang province has already begun to show vitality, forming a certain climate and great potential for future development. Such as Yuyao, Cixi, Shaoxing, Wenling, Yongkang and other counties or county-level cities have local convention and Exhibition Center, and relying on the local block economy to cultivate a number of professional exhibitions with unique characteristics, such as plastic exhibition, bearing and special equipment exhibition, Textile Expo, hardware fair, and have achieved great results. < /p >