Quanzhou Shoes And Clothing Brands Unveiled In China

March 26th - 29, 2014 China International clothing Clothes & Accessories The fair was held in Beijing, and dozens of Quanzhou enterprises attended the exhibition. Quanzhou's 43 independent brands comprise 5000 square meters of Shishi Pavilion, which has become one of the biggest highlights of this exhibition. This is also the first time Quanzhou enterprises have participated in the exhibition in the form of industrial clusters. It is noteworthy that many prominent achievements of spring enterprises in business mode innovation have also become the focus of this exhibition.

The industry believes that Quanzhou in recent years Spin After the expansion of brand and new store, garment industry has transferred to the endogenous development stage characterized by cluster competition and business mode innovation.

Industry depth adjustment

Declining trend

Last year, the textile and garment industry experienced signs of recovery after experiencing the roller coaster of cotton prices. But in the context of sluggish sales, 2013 is also a year in which the profit deterioration of listed menswear companies is concentrated.

At the end of January 2014, the seven male Wolves of Fujian men's leading enterprises released the 2013 performance bulletin. Affected by the macro environment, the company achieved a total revenue of 2 billion 773 million 521 thousand and 400 yuan in 2013, a decrease of 20.23% over the same period last year, and a net profit of 374 million 481 thousand and 800 yuan, or 33.26% less than that of the previous year. Seven wolves pointed out that the decline in the company's performance during the reporting period was mainly due to the weakening of the apparel retail industry and the decline in company orders.

Judging from the current public information, as of March 19th, a total of 11 listed companies in 78 textile and apparel companies in two cities have issued 2013 annual reports, and 32 have released performance bulletins. Information shows that the textile and garment industry is still in decline, and the current domestic textile and garment industry adjustment is still continuing and deepening.

In 2013, the international competition in the textile industry was intensified, and the domestic economy was down. On the one hand, the apparel industry will continue to maintain overall growth and the prospects for high-end products are promising. On the other hand, due to the impact of emerging channels on the original channel, the development mode of garment industry has changed from extension to expansion in the past, and some mainstream clothing companies are facing the challenge of intensified inventory and weak growth.

Industrial clusters embrace a way out

In order to get more opportunities and platforms for the development of enterprises, Quanzhou's textile and garment industry has made many useful efforts and explorations, which is evident from the 2014 China International Clothing and accessories fair.

During the current Expo, the stone lions Pavilion, which consists of nearly 43 independent brands, including Ji Jile, San GIO, Wolfgang, Sloan, Ji Jile, JIM, S, big brother and little playboy, occupies the gold position. The pavilion occupies an area of about 5000 square meters. In the exhibition hall, the "Oriental Milan, China stone lion Shishi Pavilion" is specially set up to reproduce the scene of "Milan Boulevard" through unified image design and create the brand of industrial clusters.

"Fierce competition, many enterprises are running downhill, Shishi enterprises jumped from competition, upgrading to the competition of industrial clusters, from the competition between single enterprises into regional competition among groups, breaking the past in their own wars." The chairman of the Shishi textile and clothing chamber of Commerce and the chairman of Quanzhou San GIO Clothing Industry Co., Ltd., Dai, said, "information release is more unified, and the reception specifications of business groups are different from other exhibitors. The brand is more diversified, and the road of differentiation has attracted more attention from businesses, businessmen, participants and the media."

In addition to Shishi, by the end of 2013, the Jinjiang textile and garment industry "small and medium enterprises alliance" was established in Jinjiang, bringing together a dozen enterprises such as Dragon International, Tianzi bathing suit, red sun socks, Longfeng textile and so on. Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, said: "this is Quanzhou's first small and medium enterprises industrial alliance, which is of great significance for promoting industrial transformation and upgrading." One of the promoters, Cai Zhuolong, chairman of the dragon group, said the alliance would seek cooperation on the basis of what it needed.

　 Business model innovation determines height

In addition to carrying out the attack, Quanzhou textile and garment enterprises in the business model innovation is also worth noting.

Recently, a new fast fashion brand named Hongkong, who has just listed on the main board of the board, put forward the strategic goal of the next three years in the company's internal marketing conference: from the traditional private sector. Brand clothing Retail companies, to the Internet based sales of clothing retail companies transformation. The chairman of the company, Ding Hui, said that in 2014, the company will vigorously promote the "cloud Wardrobe" project. This is a new concept and new mode of clothing retailing proposed by the company under the background of the rapid development of the mobile Internet to the retail industry.

At the current fair, Quanzhou cloud garment Mdt InfoTech Ltd based on Shishi Oracle textile and clothing innovation cloud platform represents the highest level of information technology in Shishi and even the national textile and garment industry. Its digital ordering society, O2O management, e-commerce, customer relationship management and other industry-leading level software have been adopted by Fujian famous brands such as the seven wolves, CABBEEN, XTEP, and rich birds.

The industry pointed out that at present, brand clothing depends on the growth mode of opening stores, and the market segmentation and diversification of channels are the future direction of development. As the first category of online shopping, garment home textiles is expected to achieve 40% of online sales in 5 years. With the rise of online shopping, business model innovation and future industry restructuring are the general trend.