CHIC2014 Opening Of International Wool Bureau

< p > the Australian ambassador to China, Frances Adamson, opened the international wool Bureau (The Woolmark Company) at a href= "http://www.91se91.com/news/index_c.asp" > 2014 CHIC CHIC /a of Beijing. At the opening ceremony, Mr. Du Yu, honorary president of China Textile Industry Association, and Mr. Zhang Yankai, vice chairman of China Textile Industry Association, were also present.

Mr. Rob Langtry, chief marketing officer of the international wool Bureau, welcomed the distinguished guests.

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< p > the scale of the The Woolmark Company will be the largest ever since joining CHIC, reflecting the promise of the global a href= "http://www.91se91.com/news/index_c.asp" > the wool authority "/a" to the Chinese market, government agencies and the affiliated enterprises of the China Textile Industry Association.

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Due to its superior softness and excellent performance, Australia's Merino wool has always been an important fabric for leading British and European men's and women's clothing brands. < p >

Among them, sales brands in China, such as Gieves & Hawkes and Cerruti 1881, often emphasize the decisive role of Australian Merino wool in its apparel series.

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< p > but as shown in this CHIC2014 a href= "http://www.91se91.com/news/index_c.asp" International Wool bureau "/a /a" (The Woolmark Company) booth, some major Chinese textile brands are now beginning to introduce the story of merino wool in Australia and have been rewarded for their cooperation with Australia's Merino wool.

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From P to the end of 2013, YOUNGOR, one of China's largest fashion retailers, launched an Australian Merino wool campaign in collaboration with the international wool Bureau.

By the middle of January 2014, all the activities of store store wool sales increased by 20%.

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"P", "not long ago, China's high-end luxury clothing market was concerned about brand awareness," said Mr. Rob Langtry. "But now Chinese consumers show interest in brand names, which means that they value not only clothes and styles themselves, but also the story behind them -- the production process of fabrics, the source of fibers and their unique reasons.

In this respect, there is no better story than Australian Merino wool. "

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< p > The Woolmark Company will introduce a series of innovations, such as wool fashion trend, golden wool logo and other international wool Bureau (The Woolmark Company) to provide a series of services for Chinese companies on CHIC 2014.

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