The Key To Success In Guangzhou Department Store: Brand And Fashion

　　 friendship store specifically catering to foreign visitors

Positioning fine products, deep ploughing and meticulous work, give consumers "enjoy shopping" noble experience of outstanding models.

Guangzhou friendship store always adhered to the positioning of senior department stores, and made intensive efforts in the development of its business. The brand reputation and quality image were highly recognized among consumers in Guangzhou.

With the development of industry and environmental change, business decisions have been constantly changing. Guangzhou friendship has created a remarkable achievement. In recent years, it has been hand in hand to settle in Tianhe Road business circle and take the lead in landing. Guangzhou international financial centre Years of continuous growth have created a solid foundation for running senior department stores. So far, there are 6 stores in Guangzhou friendship, 4 in Guangzhou, 1 in Foshan, and 1 in Nanning. The expansion of Nanning is the first attempt to cross Guangzhou friendship across the province. It also means that Guangzhou's friendship will speed up its distribution and seize the domestic high-end consumer market, and the strategy for the layout of Southern China is officially launched.

With the continuous deepening of opening up, many friendship stores across the country have been deeply buried in history, while Guangzhou friendship has been deeply involved in the fierce competition in Yangcheng and intensive farming. It has set up the banner of Guangzhou's senior department store with top brands and fashionable taste. In recent years, Guangzhou friendship has adapted to the new environment and launched online shopping mall, Tesco, which can enjoy the same honorable enjoyment without leaving home.

For Guangzhou people, the friendship store is not only a department store experiencing "high quality and fashionable life", but also an important way to feel the customs, lifestyles and enjoying the trend of internationalization in all parts of the world. "Shopping is a kind of enjoyment" is no empty talk here. The memory of growing together brings a high degree of brand loyalty. A large number of VIP customers contribute a lot to Guangzhou friendship. Adhering to the mission and forging ahead, the future of Guangzhou friendship is not only in Guangzhou, but also in Guangdong and Southern China.

　　 Wangfujing Department store

Opening the new experience of shopping path

Guangzhou Wangfujing department store is the first chain store opened by Beijing Wangfujing department store in the field. Based on Guangzhou for nearly 18 years, it has won the trust and love of Yangcheng consumers with its elegant shopping environment and excellent service attitude.

In order to adapt to the requirements of localization and the development of the electricity supplier era, Guangzhou Wangfujing is striving to explore its own way of development in the increasingly fierce competition. In order to expand the scale of operation, the area was expanded from 4 to 7 in 2003, and the online shopping mall was launched in 2008. In 2014, Wangfujing department store and Tencent reached a strategic cooperation intention to expand the new mode of the whole channel. Guangzhou Wangfujing department store keeps pace with the group's strategy, and puts forward the basic idea of focusing on reform and innovation, focusing on strengthening the foundation and transforming breakthroughs. WeChat marketing has been launched quickly, online payment has been fully launched. By then, the customers of Wangfujing department store in Guangzhou will get the latest merchandise information, consulting, answering questions, after sale services and all kinds of interaction by paying attention to WeChat service number. Through WeChat payment, they can complete the purchase online or offline, and share shopping information with friends and relatives anytime and anywhere. This new shopping path will give consumers a brand new shopping experience. At the same time, Guangzhou Wangfujing can record every customer's attention and consumption, and make personalized marketing service measures more targeted through the long-term accumulation of big data.

Through years of exploration and growth, Wangfujing department store in Guangzhou has deeply interpreted the market and consumers, gradually improving the environment, improving service quality, and leading consumers to enjoy high quality life.

　 Guang Bai Department Store

　　 Successful example of Guangzhou department store

Guangzhou's leading department stores and its expanding territory create a successful example for Guangzhou's department store.

Since its opening in 1991, the first store, Guangzhou department store, Beijing Road store, after 23 years of ups and downs, Guang Bai department store has successfully realized the expansion from single store to chain store, from simplification to diversification, from offline to online, and from Guangzhou to the whole country. In Guangzhou, it has been the largest retailer and the largest local retailer. Nowadays, the territory of Guang Bai has extended to the Pearl River Delta and Wuhan. The commercial empire based on Guangzhou, expanding Southern China and facing the whole country is rapidly rising.

In 2002, with the success of the restructuring, Guang Bai Department realized a great turning point from traditional department store to modern retail industry, from single store operation to chain store operation, and then to the listing in 2007. It has been sought after by investors. Guang Bai has built four retail chains of chain stores, shopping centers, home appliances and supermarkets in Dalian. In 2011, Guang Bai formally tried water online shopping, and online shopping mall "Guang Bai online shopping" became one of the pioneering works of Guangzhou industry.

As a well-known local brand in Guangzhou, Guang Bai department store is widely known in Guangzhou, not only native born Guangzhou people, but also many new Guangzhou people who first came to Guangzhou. The fashion shop located on Beijing road is the flagship store and the birthplace of Guang Bai department store. It is the first place for Guangzhou people to enjoy their recreation. Tianhe store, located in Tianhe Road Business District, aims at the high-end consumer groups, striving to "the largest number, the best brand, the most fashionable mix", and the unique charm of the city. With its ownership and prospects, Guang Bai department store has left a deep impression on the lives of Guangzhou people, and has become a successful example for Guangzhou's department stores.