Taiwan Department Store Children's Wear Begins With High Price And Brand.

< p > by the impact of parity fashion ZARA, UNIQLO and street Korean children's clothing store, < a href= "http://www.91se91.com/news/index_c.asp" > Taiwan < /a > department store children's clothing floor not only relatively tightens the single brand cabinet area, and goes to the high price and high quality brand, including Dior children's clothing, which was recovered from headquarters last year because of the good performance, and the children's clothing chain lvying House continues to introduce the mid priced children's brand Pau l l after the ARMANI children's wear.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Li Ying Fang < /a > Paul Smith Junior opened its first store in SOGO Chung Xiao hall last week, squeezing out the original Dior children's wear cabinet.

It is understood that the high priced Dior children's wear introduced by 1/2 children's wear agents has been quite amazing in the past 2 years, including SOGO and Shin Kong San Yue. Even though the overall children's wear is not good enough, the average size of children's clothing has grown 5-8% every year. But last year, the Dior headquarters announced that it had ended the agency. The first Paul average price of the first Paul Smith Junior shop introduced by Li Ying Fang was about 10 thousand yuan, which was comparable to that of the group Armani Junior.

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< p > Lin Taisheng, chairman of Li Ying Fang, pointed out that the "little child" makes Li Ying Fang go to "exquisite" in acting boutique children's clothing, and the future store is not much, but the content is diversified.

Li Ying Fang looks at the high price market of children's clothing. Since the 06 year, it has opened plus < a href= "http://www.91se91.com/news/index_c.asp" > flagship store < /a >, the main hits include Armani Junior, Junior Gaultier, Catamini, Petie Petie and the newly imported 6 products, such as the "new", etc. the average passenger list is up to 10000 yuan.

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< p > at present, the whole boutique children's wear floor is the most complete with Zhong Xiao SOGO and Xin Guang San Yue Xin Yi A8 Pavilion, and extends to Tainan Xinguang San Yue West store and Kaohsiung Hanshen.

Among them, besides Armanij unior, and BURBERRY and GUCCI provide a full range of goods in a single cabinet, the general adult cabinet can also be ordered.

Among them, BURBERRY province includes Xinyi A8, SOGO Zhong Xiao and so on 7 stores, while GUCCI 2 shops are located in Xinyi business circle, ladies' department store BELLAVITA and Taichung.

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< p > department stores pointed out that the pan children's wear cabinet has accumulated a decline of 4 per cent in the past three years, but there is no sports children's wear and cheap fashion children's clothing. If the sports children's wear and the cheap fashion brand children's clothing are included, the overall market will have a single digit growth.

Some of the businesses, including SOGO and Xinguang San Yue, have plans to set the Department Store children's clothing cabinet as a boutique or fashion brand. Among them, Tutto Piccolo from Spain, under the introduction of Hengyi international, has entered the 4 new cabinets of Xinguang in the past month.

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< p > the industry pointed out that the local children's wear brands were hit by the cheap fashion children's clothing and the South Korean children's clothing roadside shops that spread all the business circles, leaving the market in the cost consideration, instead of the beginning of the competition of boutique children's clothing.

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