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    CHIC2014 Developing Clusters To Become Bright Spots

    2014/3/27 13:53:00 51

    GroupCustomizedChildren'S WearBrandMen'S WearCHIC

    P > March 26th, the twenty-second China International "a href=" http://www.91se91.com/ "target=" _blank "> /a > a href=" http://www.91se91.com/ target= "_blank" > clothing exhibition (hereinafter referred to as) is held in Beijing, the national Standing Committee chief vice chairman of the National Committee, Wang Tiankai, textile < textile > Association president, Du Yuzhou, Xu Kunyuan, vice president Gao Yong, Zhang Yankai, Sun Ruizhe, Xu Wenying, Zhang Yankai, etc visited the exhibitors.

    < /p >


    < p > at the exhibition site, Gu Xiulian and his party first visited the exhibition hall, and then attended the opening ceremony of the Shishi exhibition group.

    When we understand that Shishi's annual trousers output accounts for 30% of the total market volume, Gu Xiulian said that Shishi should attach importance to the development of the trousers industry market for the elderly.

    "There are more than 200 million elderly people in the whole country, which is a big market for trousers industry. But nowadays, many trousers are too short for crotch for the elderly. We hope that clothing companies can launch some crotch products for the elderly."

    Gu Xiulian said.

    < /p >


    < p > cluster group < a href= "http://www.91se91.com/news/index_z.asp" > exhibitors < /a > is also a highlight of this exhibition. For this reason, the Wang Tiankai group focused on visiting the industrial cluster participating in this exhibition.

    < /p >


    < p > when visiting the seven sheep of the Yulin exhibition company, the brand leader said that the brand produced 800 thousand garments last year and sold 600 thousand pieces. The overall situation is not very optimistic.

    At present, the main markets for brand sales are concentrated in Northeast, North China and Northwest China.

    < /p >


    < p > for this, the head of the Yulin exhibition group told Wang Tiankai that the local government of Shaanxi Yulin has invested a lot of money to support the development of the local wool industry, and many enterprises have been investing more in new products research and development, hoping to make breakthroughs in the market of winter clothes.

    In this regard, sheep boss brand responsible person said, at present, it has developed a lot of winter clothing products, hoping to complement each other in the down jacket Market.

    < /p >


    < p > although the industry situation was not very optimistic last year, the children's clothing industry performed well.

    When visiting the children's clothing brand, Wang Tiankai told the brand that the brand has already been listed in Taiwan, which is also the first local brand listed company in Taiwan.

    In response, Wang Tiankai asked why the brand was listed in Taiwan. The brand leader said: "compared to the mainland, Taiwan has the obvious advantage of talent and capital, and the annual interest rate of the loan is only 2%.

    Therefore, we set up R & D centers in Taiwan and recruited many local talents for R & D.

    < /p >


    < p >, then Wang Tiankai visited the Zhili exhibition group and the children's wear brand balbala.

    According to the director of Zhili exhibition group, at present, the children's clothing enterprises in Zhili are mainly small and medium-sized, and the future cluster hopes to cultivate influential children's clothing brands.

    The brand of children's wear Barbara has participated in CHIC with 3 brands in recent years. The brand leader said that in view of the huge potential of infant children's clothing market, the brand also launched Mini Barbara to focus on this market.

    < /p >


    < p > this year, many Xinjiang clothing enterprises are also participating in the exhibition.

    During the visit to the Xinjiang exhibition group, the head of the exhibition group said that the local government of Xinjiang attached great importance to the development of the textile and garment industry and supported it as a key project to stabilize the situation and promote employment.

    In this regard, Wang Tiankai said that the development of the clothing industry is of great significance to solve the employment problem in Xinjiang. However, when Xinjiang is developing the garment industry, it should combine local conditions to give priority to supporting and promoting the development of local characteristic clothing enterprises.

    < /p >


    Less than P, Xu Kunyuan went to see the men's wear hall.

    After seeing the samples of Xu Kunyuan's name woven on the suit fabric, he said: "advanced personal customization should be unique. This very distinctive customization is more popular with the market and consumers than the ordinary style customization."

    < /p >


    < p > > after hearing the development of the senior men's clothing custom area exhibitors in their overseas markets, Xu Kunyuan said: "opening stores in New York and London is an important move for Chinese brands to go to the international market. Those Chinese brands returning from abroad to China want to go back to the domestic market after they are based on the international market, they must change and adjust their products regionally according to the domestic situation, understand the domestic local market, do well the regional customization work of the brand, so as to establish a truly advanced customized clothing brand image."

    < /p >


    The great potential of the P market has attracted many overseas exhibitors.

    < /p >


    < p > when visiting the Turkey Pavilion, Wang Tiankai, the head of the brand HQCCI, told him that because most Turks belonged to the Turkic people, the animal husbandry was developed, especially the Ankara wool. Most of the products of HQCCI were made of Ankara wool as the main raw material.

    In addition, this is also the second time for the brand to participate in CHIC, which is also very optimistic about the future development of the brand in the Chinese market.

    < /p >


    < p > Xu Kunyuan and his party visited the Korea Pavilion.

    According to the person in charge of the Korea Pavilion, its CHIC2014 brand includes TRY, YEZAC, BON.G.FLOOR and so on.

    Xu Kunyuan carefully observed the exhibitors' clothing, and made an understanding of the achievements of the Korean clothing enterprises in the research and development of garment products and design, and indicated that the development prospects of Korean garment enterprises in the Asian market in recent two years were better.

    < /p >


    < p > when Xu Kunyuan visited the Taiwan Pavilion, the director of the Taiwan booth said that the products they brought were mostly products of technology and energy saving and carbon reduction. The enterprises exhibited were also more competitive brands in Taiwan. Xu Kun yuan said: "I hope to have more exchanges with Taiwan related associations in the future and bring Taiwan's brand enterprises to a larger market."

    < /p >

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