How To Highlight The Selling Points Of Clothing Display

< p > < strong > 1, we should show the products that are "a" href= "http://www.91se91.com/news/index_c.asp" and "brand /a".

< p > for window display products, the emphasis should be placed on the characteristics, main or promotional products. This is a direct question. Should I understand what I want to promote or promote? What are the commodities that I can display the advantages that can embody the brand image? Do not show your own weak products. This is not good for the sales of the shops, nor can it promote the brand image very well.

For example, when we mention seven card men's clothing, we first think of its flagship product, the Chinese standing collar, and bring up the strong tyrant men's clothing. We think that its professional product is jacket.

It is necessary to display and display the main and professional products of the brand in the limited window space of the shop.

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< p > do a good job in the research and display of other brands, and differentiate the product advantages among different brands: < a href= > http://www.91se91.com/news/index_c.asp > > /a > showing the brand superior products in the window. This is a direct means to highlight the personalities, advantages and connotations of the brand products and realize effective visual marketing.

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< p > < strong > two, we should pay attention to the art and collocation effect of window display < /strong > < /p >

< p > A. must have a certain plot < /p >.

< p > before we do window display, we should have a good idea of the whole window scene. What kind of theme do we want to do? Whether it is business entertainment or urban classic, or tourism and leisure, planning the corresponding storyline, and displaying and displaying the commodities that are consistent with the style of this brand, showing a certain sense of beauty and reality in life.

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< p > B. should pay attention to the layout of props and models < /p >

< p > the release of models and props is one of the factors that restrict the beauty of window displays. The placement of models and props should pay close attention to the close, high and low levels of beauty and the beauty of being scattered, and try to create a comfortable aesthetic feeling for customers in the visual way, just like the painting of still lifes.

Generally speaking, the overall composition of the window is triangular composition. The overall feeling is very stable and stable.

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< p > C. should pay attention to the style, color and background of the model, the theme of POP, the collocation and unification of /p.

< p > the display of model clothes should be harmonious with the display of background POP, and the color of props should be echoed.

For example, the background shows the beach scenery. The clothes we want to show are the kind of beach leisure. For summer clothes, we can intuitively reflect the color of summer, use cold clothes or light pink colors to bring consumers a cool summer sensation.

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< p > in view of the sales window display, the clothing displayed will show the clothes to be promoted, and the promotional items on the background or windows can be used as a reminder. The color of the background POP must have a strong impact. We should use some bright colors to interpret the atmosphere of promotional activities.

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< p > dress for the model should pay attention to details. After wearing the clothes for the models, the wrinkles of the models should be properly handled, which reflects the natural beauty and endows the models with realistic feelings and makes the whole window scene more alive.

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< p > D. should pay attention to the creative design of window display < /p >

< p > creativity plays an important role in display and display. Creative windows will make consumers impress the brand deeply, so that the brand image can be embedded in the minds of consumers, bringing unexpected artistic and advertising effects.

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< p > < strong > three, attention should be paid to the application of window lighting and < a href= "http://www.91se91.com/news/index_c.asp" > lighting intensity < /a > /strong > /p >

< p > the application of window lighting is a matter of detail. To cross light, the intensity and the range of illumination of cross light are the best. The illumination is superior and effective to display the color and style of products.

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< p > the lighting intensity of window lighting must be about two times the intensity of lighting in the hall. This can make the shop door and window display very eye-catching and effectively realize the role of visual merchandising. In the study of ergonomics, people have the tendency to turn light. The brighter and brighter lights attract people, so the intensity of lighting and lighting in shops and windows directly affect consumers' attention to the display and entry behavior of shops.

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< p > < strong > four, we need to master the time and frequency of changing window display clothing < /strong > /p >

< p > for a good window to keep its freshness, it is necessary to regularly change clothes and display the model composition, avoid the visual fatigue of consumers, and give consumers the feeling that new shops are often on the shelves.

According to the different conditions and goods, the replacement frequency is at least half a month, at least a week. Too long clothing replacement is likely to cause the visual fatigue of customers. Too fast replacement can easily cause customers to be dazzled, so the clothing replacement time of window display should be well controlled.

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< p > but for seasonal new arrivals, it is necessary to display and display according to the specific circumstances, ensure the timeliness and freshness of the display of new windows, so as to attract consumers into the store more vigorously.

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< p > < strong > five, attention should be paid to the display of festivals and promotions < /strong > < /p >

< < p > festivals and promotions display window display is very important for the shops. It combines organically the promotional information of shop products and display of windows. During the festival, the sales volume of single day shops is the highest in a single year. The activities and sales promotion information are displayed visually and visually through the display window, which effectively promotes the promotion and activity information, effectively delivers and tells consumers the information of discount sales promotion, enhances the customers' attention to the brand and the rate of entering shops, and indirectly promotes sales effectively.

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< p > < strong > six, it is necessary to make rational use of and pform the shop window < /strong > /p >

< p > because of the influence of store orientation and light, it is easy to cause the reflection of window glass and affect the display effect of window display. In view of this situation, a poster curtains with POP inkjet can be installed above the window. In the evening, you can pull up the window display with light. When the light is sufficient in the daytime, when the display effect of the window is poor, it can pull out the POP ink-jet curtain, which can block the sunlight in summer. It can also avoid the damage caused by strong sunlight to the decomposition or bleaching of the fabric, and can also convey the relevant information to the consumers through POP.

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