Investigation Of Small And Medium Enterprises In Wenzhou Under Financial Crisis

The shock wave of the international financial crisis has brought about a cold spell to the small and medium-sized enterprises in Wenzhou.

Whether to live or die, to retreat or stick to it is a question that must be solved.

Wenzhou's small and medium-sized enterprises, which rely entirely on the market to develop from scratch, are called "grass-roots enterprises".

Wenzhou's 14 SMEs, growing up from the tide of the market, are once again interpreting the story of survival in the cracks of the market, once again showing the tenacity of "grass-roots enterprises".

"Now we have to tighten our day", when reporters came to Pingyang ogilin printing equipment Co., Ltd. in Wenzhou, only two enterprises in the production line started work, and workers half worked and half off.

I didn't expect the market to be so fast.

In the first half of the year, our business was good.

After September, there was no overseas order.

Last year, the company made $about 5000000 in export sales, and the company invested about 20000000 yuan in a new production line.

The general manager of the company was worried and worried.

Hong Shuiyuan, 51, has been fighting for nearly 10 years in the field of printing PS products.

He never met the market situation.

"Our export accounts for about half of the output value, and now exports suddenly disappear, all of which are caused by the financial crisis.

Although our product has dropped from US $3.5 per square metre to US $3.1, the other side will not. "

Hong Shuiyuan said.

The technology of Ao Guang is from the printing office of the Chinese Academy of Sciences. The company has over 30 technical personnel. The flood is far from saying that org has the advantages of technology and management. Although the exchange rate, staff salaries, raw materials and other factors have affected earnings over the past year, business has remained stable.

How do I do that?

Let's wait and see.

The board of directors is determined to leave the technicians behind with the original treatment, and the employees should try to keep them, waiting for the market to get better.

If the team is gone, it will be impossible to think of "salted fish turn over" later.

Hong Shuiyuan said, on the one hand, we should manage the company and reduce the cost savings. On the one hand, we should open up the domestic market, the target is the Midwest market, and have already set up points in Hubei and other places.

Reporter saw that at night, the office building even closed the bathroom lights when nobody was there.

Company personnel said, now is too tight.

Hong Shuiyuan told reporters that China's PS products have certain advantages, and even if we lose millions of dollars, we can survive for a year.

Huang Shoujun, director of the SME Bureau of Wenzhou economic and Trade Commission, said that the fundamentals of the first three quarters were generally good, but in recent months, the growth rate of the industrial economy dropped faster, and many enterprises did have difficulties.

The Municipal Economic and Trade Commission carried out a survey of 18775 small and medium-sized enterprises, 1461 of which were shut down and half stopped, accounting for 7.8%, and 304 were closed down.

"If we keep the present situation, we are optimistic.

But no matter how deep the impact of the economic crisis on the real economy is, the situation is still grim.

Huang Shoujun said.

"Everyone knows when there is a chance in danger." when reporters walked into Wenzhou Hui Hao Linen Textile Co., it was obvious that the factory area was deserted.

The leading enterprises in the same industry in China have been doing well in recent years, and more than a month ago, enterprises are still producing at full capacity.

It's hard!

It is a busy season for Christmas before Christmas, but it is not very prosperous this year.

Almost no order after October. "

The general manager of the company, Gao Zhuo, saw the news of the bitterness.

Their enterprises have started to lose money, and the most work is only 70%.

"We felt the market atmosphere changed in May and began to sell products in July.

In the past two days, the financial department of the enterprise is estimating how much the scale of operation can be guaranteed.

It is impossible for us to turn over the production of such an enterprise. If we produce more, we can not sell, we must lose. If we do not produce, we must lose.

Gao Zhuo said.

Linen products originated from Europe, and gradually became a strong industry after being introduced into China. There are about 800 thousand ingot capacity in China, and seven or eight of the international market has become Chinese products.

Gao Zhuo said that the Chinese consumers of linen products were not very well accepted, and eventually they had to export to Europe and America, especially the United States.

Now we are all having a hard time. By the end of the year, there must be a group of enterprises with weak resistance, especially those enterprises that are breeding, weaving, printing and dyeing and clothing.

"80% of the products of Hui Hao are exported, which is obviously affected by the financial crisis. But we have the advantage of scale, technology and management, and the market will eventually be ours. It depends on whether you can survive."

Gao Zhuo said, "my business can't go bankrupt."

He picked up a roll of cloth and told the reporters about Hui Hao's Countermeasures: Nowadays many factories failed or started to work, so Hui Hao made the linen yarn into cloth and added a little bit of processing income.

The other is to reduce production, reduce inventory and capital backlog, and find new markets and diversify sales.

Gao Zhuo believes that these "strokes" can at least allow enterprises to carry on for a year or so.

"Everyone knows when there is a chance in danger, but it depends on whether you have the ability or not."

Gao Zhuo said that under the influence of the financial crisis, the 50% of the domestic linen textile industry is in a state of discontinued production, and the price of raw materials has dropped to the lowest point in recent years, depending on whether you have the money to purchase.

Gao Zhuo said: "we have the advantage of specialization, and Wenzhou enterprises have many financing channels.

Now it is necessary for the state to help the tax burden.

Wenzhou's small and medium-sized enterprises have strong demand for anti risk capability, which also shows an urgent need for financing.

According to the Central Bank branch of the people's Bank of China, since the second half of the year, Wenzhou's foreign currency loans have been rebounded for 5 consecutive months.

In order to further increase support for small and medium-sized enterprises and encourage financial institutions to stimulate economic growth by means of credit, Wenzhou has taken 6 initiatives in finance since November, including: lending interest rates of innovative, technology-based and growth oriented SMEs to 5% to 10% on the basis of benchmark interest rates; speeding up the development and construction of rural banks and small loan companies; increasing credit support for enterprises with tight funds but normal production and operation.

Self confidence can be strong. Wenzhou has a large number of "grassroots" enterprises that believe in their technological strength.

"We must make a profit in losing money." the factory of the Shuo Ying group is half of the new buildings in the Wenzhou economic and Technological Development Zone.

Zhao Haifeng, vice president of the company who was worried about the rice pot for the second half of December, received a reporter in one of his factories.

The building not opened in the factory area is the symbol of the past good performance and the dismal course of the business of the digital camera manufacturer.

"The market is really not good.

Even the chip manufacturers in the upstream of Taiwan who used to be indifferent to us are now enthusiastic and often come home.

Zhao Haifeng said that business was fine in May and June this year, because orders were released in the first half of the year.

But orders began to decrease in November.

At the end of the year, all the staff who drank the "year old wine" planned to drink ahead of time.

The company has been studying countermeasures to deal with the crisis.

If we want to strengthen the Marketing Authority's approval authority, we must ask the marketing personnel to "seize every single item". As long as there is an order, no matter whether there is any profit, we should grab it first.

Lose money and earn money.

If the production is stopped, the enterprise will not be able to sustain it.

Customers and markets are gone, and capital flows are not moving. That's the real way out for businesses. "

Zhao Haifeng said.

Zhao Haifeng believes that the more difficult times, the more enterprises must have their own clear positioning, can not "disrupt the war".

"Our technology level can not be compared with Canon's international giants. Our target market is the low-end market, such as Canon optical zoom, we only do digital zoom, this is called differential competition.

We are also doing other related products, such as GPS and so on.

At present, we need to reduce costs and develop R & D, and the R & D center in Shanghai is developing its own chip.

German customer asked, can you make a projector of 1000 yuan?

We are all researching and developing.

"The key to getting rid of difficulties is sales and market problems."

Zhao Haifeng said that enterprises are rearranging the customer network at the moment, building some strategic customers who can grow together and take risks for a long time, and expand their sales through the dots.

Speaking of psychological problems, Zhao Haifeng said: the most uncertain thing is that orders will be released in the second half of next year.

Now it is both inflating and a little uneasy.

Zhao Yide, mayor of Wenzhou, said that by the end of 11, the output value of Wenzhou had exceeded 5 million yuan, and the foreign orders of Enterprises above Designated Size had been reduced by 20.7%, and domestic orders were reduced by 12.5%.

Shao Zhanwei, Secretary of the Municipal Committee of Wenzhou Municipal Committee, put forward the idea of "opening up the market as a breakthrough to overcome difficulties" and giving full play to Wenzhou's product advantages, marketing network advantages and Wenzhou people's strength to endure hardships and hard work, so as to seize the opportunity to expand the market.

The city has put forward 16 suggestions and measures to "seize the domestic market, expand the international market and enliven the local market".

The leaders of many difficult enterprises in Wenzhou describe their living conditions with the word "boil", but this word also represents the cognition of difficulties, the will to survive and the hope for the future.

"It has become a responsibility to engage in enterprises".

The financial crisis is just a "worse".

Factors such as the industry's own quality and exchange rate, employee wages, tariffs, fluctuations in raw material prices are all the causes of difficulties.

Huang Fajing, vice president of Wenzhou smoking Association, said.

He thinks that many of the so-called bankrupt enterprises are normal survival of the fittest. He said, "there are more than 500 enterprises in Wenzhou lighters in the first few years, and 80 in the second half of last year."

At that time, the financial crisis had not yet formed.

"Most of the failures are small businesses with weak competitiveness."

"At present, it is very difficult. When the situation is good, the winner is king, and now is the king of living."

Huang Fajing said that the current measures for enterprises to cope with the financial crisis should be to develop products that are technically difficult, develop Japanese and Latin American markets, expand the domestic market, and walk on two legs.

Huang Fajing told reporters that Wenzhou is a place where "grass roots" economy and local economy are created. All factory buildings and equipment are personal property and almost no foreign capital. The property right consciousness is very strong. If a company loses its boss, it will not run away, because the monks can not escape the temple. Wenzhou people are sound and pragmatic, believing that the state can help and solve the difficulties in the tax burden better.

"Enterprises have become a responsibility, and life is also an honor. Society has given us so much and should be rewarded."

We must not let the lighter industry be created in our hands and die in our hands. "

He said that no matter how recession, our enterprises will certainly not "die".

The root of the grass will not die.

Today's "grass roots" have become more sturdy and tenacious.

Interview survey led reporters to believe that "grass roots" will be able to survive this cold winter tenaciously and sprout new shoots in spring.

Editor in charge: Yang Jing