In The Storm, Shoe Enterprises Can Innovate And Develop To Stand Firm.

Footwear export enterprises characterized by labor-intensive industries have been directly impacted in the financial turmoil.

But last Friday, reporters in Tanzhou town's Hin shoe industry Co., Ltd. saw that the factory was full of excitement. He Jiancong, deputy general manager of the company, told reporters that nearly ten thousand employees of the company started work as usual. Through the product innovation and production process reengineering, the company has dissatisfied the adverse effects of the financial turmoil, and its shoes have now "stepped" to 56 overseas countries.

Aiming at the special industry, the safety shoes are always developing new tricks. The shoe storage room of the shoe industry has stacked up a few thousand kinds of shoes. These shoes are not ordinary sports shoes or leather shoes, but are mainly used for special industry safety shoes and casual shoes.

"These shoes are mainly for special industries, such as steel, oil, army, field exploration, etc."

He Jiancong introduced.

The reporter picked up a shoe, weighed about two kilograms, and the thick toe plate was attached to the toe of the shoe. He Jiancong pointed to the sole of the shoe and told the reporter that this special sole would not be punctured even if he stepped on the sharp nails such as nails. "This kind of functional shoes are not seasonal, and the market sales are stable."

According to the introduction, the shoes produced by Xin can be classified into riot, chemical and other kinds of products according to their functions.

In the office of Xin Yu, a European customer is making his request.

"Our R & D team can achieve" ready to develop ", and customers will give samples in a day if they wait here.

He Jiancong introduced the company's development team of 1500 people, accounting for 10% of the company's employees, and 30% of the company's annual revenue will be spent on R & D.

"On average, twenty or thirty patterns are developed in one day."

It is understood that the largest market for safety shoes is the United States, accounting for 40%, and the safety shoes produced by Hsin Chi account for 15%-18% of the local market.

The efficiency of process reengineering has increased by three or four. The financial turmoil has changed the market demand, and customers' orders are generally low.

The company has set up a market oriented experimental production line -- Lean line.

The employees in the lean line workshop are "multi-functional" players. Generally, they can do three processes. One class, 30 people can make five hundred or six hundred pairs of shoes a day.

"You see that there are wheels under each machine, that is, to arrange and reorganize orders according to orders, and allocate them at any time."

Under the guidance of He Jiancong, the reporter found that this exquisite line is equivalent to a small factory, from cutting materials, materials to shoes can be completed here.

According to the introduction, the production line has shortened the ordinary production line by 60%, and the output has increased by 30%-40%. The efficiency of each worker is very high.

This is only an example of production process reengineering. After reform, now, the time of purchasing raw materials has been 15 days ahead of schedule to 7 days ahead of schedule. The production time of one pair of shoes has been shortened from one day to 4 hours, and the inventory of one month has been reduced from 3 million pairs to 1 million pairs.

Now, Hin's shoes are sold to 56 countries, and more than 10 of its new customers are pferred from other shoe companies.

To a certain extent, China's export enterprises have "opportunity money" in the past thirty years.

Because overseas market demand is extremely exuberant, and domestic has cheap materials, land and labor force, so long as the enterprise has certain funds and experience, it can get a higher return at a lower cost.

The market will not remain static, and the advantages of low price of raw materials and labor are difficult to maintain. The financial turmoil has weakened the demand for international markets such as Europe and the United States, and export enterprises with labor-intensive characteristics as the main feature have been impacted unprecedentedly.

Under such circumstances, who will be left to the limited market space?

For those who can stand in the storm.

Hsin Hsin is doing the most traditional footwear manufacturing industry, but it can maintain steady growth in the storm. The key is to improve the efficiency of enterprises through management reform and enhance the profit margins of enterprises.

By shortening the production line and shortening the time of purchase, the company effectively compensated the company's orders losses due to the financial turmoil. This also provided a reference for other enterprises. In the crisis, enterprises must work hard in management and squeeze out the benefits from management and get the development.

There is no sunset industry, only sunset enterprises.

The rigid demand for cheap goods in the international market will always exist. Labor-intensive enterprises should establish confidence and take the financial turmoil as an opportunity to actively optimize internal management and turn the crisis into a turning point.

Yang Jing: editor in charge