How Will The Textile Industry Transform From A Big Exporter To A Brand Power?

Zhao Feng, deputy director of the National People's Congress, curator of the China Silk Museum, Zhang Huaming, President of the National People's Congress, President of Hua Zhi Yi fashion group, and Xu Wenying, vice president of China Textile Industry Federation, expressed their thoughts on the transformation and upgrading of the industry in terms of scientific and technological innovation, < a href= "http://www.91se91.com/news/index_c.asp" > brand building < /a >, energy saving and emission reduction, and industrial migration. P < /p >
< p > Zhang Huaming believes that with the further expansion of China's economic domestic demand, consumers are more and more keen on quality products and national brands. In the past, textile enterprises mainly focused on processing and intermediate links. During this process, Zhang Huaming felt that foreign consumers also liked Chinese quality products. Therefore, he judged that in the next export activities, China will surely be dominated by high quality commodities, that is, China's design and made in China, and the proportion of high-quality goods in China's local brands will be bigger and bigger. < /p >
< p > "with the rise of the Chinese dream and the rise of the Chinese nation, our national pride has been greatly strengthened. Over the past few years, foreign luxury goods have been found to be the same. Now consumers have high hopes for Chinese brands. They hope that Chinese brands will integrate Chinese spirit and Chinese elements into products. Zhang Huaming said. < /p >
< p > Zhao Feng expressed his views on the brand construction of < a href= "http://www.91se91.com/news/index_c.asp > > silk culture < /a >. He thinks silk has natural and exquisite cultural characteristics. If we can apply these two aspects to products well, we can highlight the unique cultural characteristics of silk in today's immense chemical fiber family. In addition, the special skills of silk, such as fabric selection, manufacturing methods, embroidery and dyeing, have unique Chinese flavor. When building brand, if we can strengthen the research in this field, extract the elements of Chinese traditional culture and integrate the current fashion elements, we will be able to create Chinese brands. < /p >
< p > Zhao Feng revealed that China's a href= "http://www.91se91.com/news/index_c.asp" > Silk Museum < /a > is carrying out a collection of ancient Silk work. From about 10 thousand silk designs, 3000 real patterns are extracted, and a lot of elements are decomposed, and these elements are made into a database for designers to use. < /p >
< p > Xu Wenying said that China's cotton spinning, cotton yarn, cotton, printing and dyeing, and wool spinning, including knitted printing and dyeing and clothing, are the first in the world. However, our textile and garment industry still does not meet the needs of consumers to wear brands and wear fashion. This requires that the development of our industry should consider how to transform from scale growth to quality and efficiency growth, which is what we call transformation and upgrading. "China Textile Industry Federation has put forward in these two years. By 2020, the textile industry will transform China from a big textile nation to a strong textile country." Xu Wenying said. < /p >
< p > in addition, Xu Wenying pointed out that in order to realize the transformation from a big textile country to a strong textile country, we must grasp basic elements such as scientific and technological innovation, personnel training, energy conservation and emission reduction, and sustainable development. Among them, the application of scientific and technological innovation to industrial transformation and upgrading should pay attention to the following five aspects: first, eliminate backward production capacity and improve equipment level by means of science and technology; two, optimize the existing stock assets through technological progress; three, improve the level of energy conservation and emission reduction through scientific means, four increase product quality, and five strengthen brand building. < /p >