Zhang Zhifeng, Founder Of NE TIGER: The Beauty Of The Spring Festival Gala Stage

< p > the beautiful stage costumes can affect the fashionable nerves of fashion people in a moment. As a literary and artistic event of global concern, the Spring Festival Gala deserves to be a popular weathervane. The Chinese clothing brand NE. TIGER, the design of this Spring Festival evening costume, has a strong Chinese flavor. People will be glad to see it in front of you. Perhaps in the near future, the global awards and fashion week can see such or Chinese elements. < /p >
< p > < strong > reporter: This Spring Festival Gala is a multi tuxedo design from NE TIGER. Can you tell me about their design inspiration and process features respectively? < /strong > /p >
< p > Zhang Zhifeng: the designer draws inspiration from the art of Yuan Qinghua, Yuan totem, saddle, gold ornaments and so on, and reproduces the golden age. The color is light and elegant blue and white as the keynote, symbolizing the vast blue sky and white clouds. The fabric is made of precious silk brocade and silk with "Jin Jin Jin Jin". It is combined with velvet, fur and lace. In the process, we first used the realistic three-dimensional ribbon embroidery to present the diversified cultural characteristics of the era. Moreover, the traditional techniques of embroidery, paper cutting, printing and dyeing, and bead embroidery were integrated into a Chinese dress, showing the firmness and persistence of NE TIGER in guarding and inheriting Chinese traditional handicrafts. The designer, adhering to the design concept of integrating things, integrates Chinese traditional flame patterns, Liu Jin, blue and white patterns and Western-style clothes and swallow tail shapes perfectly, showing a simple and tough sense of line and three-dimensional. The details also reflect the perfection of Chinese traditional handicrafts. It satisfies the men's dress appeal with high end life taste, and also creates a new milestone in the NE TIGER brand. < /p >
Reporter: Spring Festival gala as an extremely special stage, people always expect innovation. The host's < a href= "http://www.91se91.com/news/index_c.asp" > dress design < /a > will you try sexy or other fashion trends? < /strong > /p > P strong.
< p > Zhang Zhifeng: over the past 20 years, the brand has been persisting in exploring deeper cultural roots behind clothing, and realizing innovation in design, craft and artistic style so as to truly realize the rising of Chinese luxury brand. NE TIGER is rooted in 5000 years of cultural design, especially traditional crafts. NE. TIGER will have 4000 years of history of the silk, the 1580 history of cloud brocade has been deeply excavated and collated, the silk, brocade and four famous embroidery and other Chinese best handicrafts into the fashion avant-garde design, using western fashion three-dimensional tailoring outline the Oriental dress charm, showing the beauty of gorgeous and meaningful clothing. < /p >
Reporter: show, evening party, all kinds of red carpet, heavy industry dresses mostly exist on these limited occasions. How do you see the trend of the recent changes in the Chinese clothing market? What is the view that there is a broader market potential for the high-end custom made Chinese dress? Where do you think this potential is hidden? < /strong > P > /p > strong
< p > Zhang Zhifeng: if the Shang Ye is a Pyramid, then the spire is the advanced custom fashion. We all mistakenly believe that advanced customization is western. In fact, it has been established in China for a long time. The rule of the Chinese Empire, which has lasted for thousands of years, has created many exquisite handicrafts and handicrafts, not only the costumes, but also the porcelain and furniture. The quality of high-end clothing brand is closely related to its national cultural connotation behind it. I have studied the history of many international brands, and found a rule: culture first, brand can succeed. But what is our culture? From the Opium War to the present, our cultural history is basically a history of learning from the West for more than 160 years. Some people even want to put their things down and westernized. But China is not the west after all. We must stand up in the world. We can not do without our own details. 5000 years of civilization in China is the source of our designers' creativity and nourishment and inspiration. Foothold and deep excavation of our clothing culture is the golden rule of China's brand development. < /p >
Reporter: back to the Spring Festival Gala, many stars wear the international a href= "http://www.91se91.com/news/index_c.asp" > dress > /a > debut. The domestic design is the same as the international design. How do you interpret our own design power? < /strong > /p > P strong.
< p > Zhang Zhifeng: there are indeed some international brands on the stage of the BTV Spring Festival Gala. The difference between NE TIGER and other international clothing brands is that our design is rooted in the 5000 years of civilization in China. This is the source of our designers' creativity and nourishment and inspiration, and I have always been proud of it. In the design, NE TIGER launched the Chinese clothing series, aiming to revive the Chinese costumes civilization, hoping to regain the spirit of China through the reshug of the crown. The Chinese dress, created by NE TIGER, is not a copy of what generation of clothing in Chinese history. Instead, it should take the breakpoint and chronology of the 5000 years civilization as a pulse, and then link up the essence of its past dynasties. At the same time, we gather together the fine workmanship of the global costumes and win the multidimensional civilization of the world's national forests to achieve the fusion of the whole world. < /p >