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The Trend Of Fashion Brand Marketing Is Becoming More And More Popular.

2014/3/19 23:44:00 22

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At the opening ceremony of the Winter Olympic Games, the Rings became more and more popular. At the same time, it triggered the trend of Tucao. At the same time, it attracted many enterprises to follow up the trend of micro-blog. Take this opportunity to talk about "a href=" http://www.91se91.com/news/index_f.asp "P" in micro-blog Era. 
 Winter Olympic Games are not popular events in China, especially in comparison with the summer Olympic Games. But this winter Olympic Games in Russia, the Rings became the fourth ring, and the remaining Rings became the "accident" of chrysanthemums, together with many Tucao, making the Winter Olympic Games a "hot spot" in such a day without big news. 
 > the "ring of rings" has led to many brands of micro-blog's "borrowing" marketing /p >
 "borrowing marketing" is not a new term, but it can also occupy a considerable budget in the overall promotion budget of enterprises, especially large enterprises. In order to borrow the Olympic Games' Dongfeng, the large enterprises often pay tens of millions of cooperation costs, which is directly linked to the five ring flags. For example, the super bowl is the climax of the marketing of American big enterprises. China also has, for example, just over ten thousand years, WeChat red packets, Baidu maps and so on are also catching up with the hot spots. 
 if the traditional media era, there is still a very high threshold for enterprises to take advantage of potential marketing. Then, with the popularity of micro-blog, micro-blog has become the standard. In social media, "borrowing" marketing has become an important consideration of whether micro-blog has a bright spot in its operation. 
 example: Durex's enterprise micro-blog is the master of the potential marketing. The early set of a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > and the just ended Li Na event, Durex's borrowing is very ingenious and full of suggestive speculation; BMW (including MINI) is also a master of micro-blog's potential marketing. 
 with the successful demonstration of the case of borrowing marketing, in recent years, the trend of universal marketing has gradually become popular. Taking the "five rings and four ring" as an example, it has almost become the carnival of micro-blog marketing. Whether it is sporting events, popular variety or popular social figures and events, the micro-blog operators of the enterprise will hardly miss any hot spot and pursue hot spots. "42 points of a thousand jin" will also be more and more rare. 
 but there are not many outstanding people. Taking the "five ring changing four rings" as an example, apart from Audi's special attention to the similarity of Logo and Yue Yunpeng's five rings song, most of the micro-blog on other enterprises are not colorful, basically they are married to Sina micro-blog and the winter Olympic Games. 
The difficulty of P marketing is that it is easy to catch hot spots, but it is not easy to have a correlation with brands and products. Successful marketing is based on the unique creativity and performance of "relevance", which can stand out in the pursuit of hot spots, let the audience smile, interest in the brand, and may participate in or forward or share it. 
Besides "P" and "borrowing power", there is "momentum". This is a higher requirement for enterprises and marketers. In the words of Guo Degang's crosstalk, the creation is "a flat cake and a thief". It is a game of high level. It is almost "impossible" for the a href= "http://www.91se91.com/news/index_s.asp" > brand < /a > or the product marketing is almost "impossible" - but there is always a case of "broken bamboo", which is the marketing game of the marketer.