How Should Clothing Shops Promote Promotional Activities Of Gifts?

< p > > a href= "http://www.91se91.com/news/index_c.asp" > the gift design < /a > has a basic principle, that is, try to send gifts that are related to the products, such as buying toothpaste, sending small plastic cups, buying suits and rolling brushes.

This enables consumers to associate with the brand at any time when they use these gifts.

But there are some clothes that have not been taken seriously, and they have closed their eyes. They have bought a shampoo. He sent a key chain. He bought a TV set. He sent a pen holder. You said that you could send a plastic vase to you. At least you could put it on the top of the TV set, and put your brand name on it. This is not killing two birds with one stone. Because the gift is not related, the result is something sent. When people used it, they forgot you for a long time. /p!

< p > clothing must be considered from the aspects of product characteristics, functions and brand attributes, connotation and so on, so as to find gifts that are related to the product itself and brand appeal.

At the same time, we should pay more attention to the value and practicality of gifts to customers. Only in this way can gifts be given effectively and with gifts.

< /p >

< p > advice: gifts and products themselves are interrelated, which is an iron rule for gift promotion. Unrelated gifts are equal to free! < /p >

< p > < strong > gift must be easy to take < /strong > < /p >.

< p > we know that customers usually have more or less a psychological advantage. In the crowded stores, most customers are always rushing to and fro, and the way to stop customers is "something to send, free service" and other means.

This is why we often hear the opening of our customers in the store, that is, "this is the reason why AVON counters, care free" and "buy and send".

< /p >

Some clothes to join him in his propaganda seems to be very tempting. "You will have a lot of value in buying our products. You can get a value reward of 20 yuan for gift products and buy an opportunity!" so customers rushed to the scene to pay for the purchase and get ready for a little extra gain. When the customer bought the product, they asked them to take a shopping ticket and wait there. They also played the lottery and raffled the customers. Finally, only a few of the customers got the gift, so that some customers shouted, some customers even left halfway, the host spoke loudly on the stage, and the people left long ago. < p >

This gimmick often gives customers the feeling of being played and has no good impression on the brand.

< /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > clothing to join < /a > for shopping gifts, it is best to reduce unnecessary links, such as taking small tickets to wait in line, taking small tickets for gift coupons and then giving gifts.

When we send gifts at the promotional site, we must keep firmly in mind this military discipline.

Don't cry out and shout. It's also a waste of words, and it doesn't leave a good impression on the consumer's mind.

How can it be wronged?! < /p >

< p > advice: the prizes and gifts must be separated. Do not want to keep customers, deliberately make some gimmicks, and finally make consumers turn around without patience. How much effect do you have in promoting sales? < /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > the value of the gift is less than /a > do not exaggerate < /strong > /p >

< p > some clothing franchisees deliberately exaggerate the value of the gifts in order to attract customers. So a small towel with a value of 3 yuan has become a value of 10 yuan and a 5 yuan worth of plastic frame has become a value of 20 yuan.

When consumers rush to buy their products and buy them, they are not worth two or three yuan. Hey, the price of goods has been added up to 5 yuan. What a good impression can consumers have on brands? /p

< p > cheap gifts are better off. Some products are prepared for a large number of gifts when promoting sales. It seems very tempting in his promotion. "Buy our products, you will definitely get a lot of harvest, buy and send!" but when customers rush to the scene, they lose hope.

The so-called "super value" is a bunch of plastic items that may cost a few cents per unit price.

It might be effective for a child, but he chose the wrong one again.

Finally, customers were sneered at.

< /p >

< p > indeed, in the promotion of consumer goods, generally speaking, the promotional gifts of clothing will not be too great. According to my experience, if it is an incentive to buy immediate gifts, it will generally account for about 10%-15% of the value of the merchandise itself. Other promotional gifts that are not instant incentives will only take up the 3%-5% value of the merchandise itself. Don't forget that our customers, after nearly twenty years of market experience training, are no longer the customers who have to queue up for two pounds of salted fish in the era of commodity shortage. Now they have a very accurate assessment of the sense of value of commodities, especially in everyday consumer goods.

If you give his gifts too exaggerated, the danger may be their lack of trust in the brand.

Therefore, seeking truth from customers is actually the maintenance of brand image.

< /p >